Episode Thumbnail
Episode 70  |  47:25 min

Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70

Episode Thumbnail
Episode 70  |  47:25 min  |  12.07.2021

Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70

00:00
00:00
This is a podcast episode titled, Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70. The summary for this episode is: <p>Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts&nbsp;<a href="https://www.jackiehermes.com/podcast" rel="noopener noreferrer" target="_blank">The Art of Entrepreneurship podcast</a>&nbsp;and is a mentor to other professionals in the space.&nbsp;</p><p><br></p><p>Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn’t have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business.&nbsp;</p><p><br></p><p>What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout!&nbsp;</p><p><br></p><h2>Outline of This Episode</h2><ul><li>[1:00] Learn more about Jackie Hermes + Accelity</li><li>[6:31] Traditional education versus a hunger to learn</li><li>[8:34] Jackie’s tips for engaging on LinkedIn</li><li>[17:51] Tips for creating and building out a course</li><li>[26:41] The symbiotic relationship between marketing and sales</li><li>[32:58] Setting guardrails instead of strict processes</li><li>[38:02] What should the first hire be?</li><li>[41:49] Jackie’s top tips for marketers</li><li>[45:26] How to connect with Jackie Hermes</li></ul><p><br></p><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.linkedin.com/in/theheathermonahan/" rel="noopener noreferrer" target="_blank">Heather Monahan</a></li><li><a href="https://www.shieldapp.ai/" rel="noopener noreferrer" target="_blank">Shield: LinkedIn Analytics Tool</a></li><li>Content Callout episode with&nbsp;<a href="https://www.contentcallout.com/podcast/why-your-business-needs-to-be-on-shopify-scott-cunningham-and-ivana-radojevic-ep-56/" rel="noopener noreferrer" target="_blank">Scott Cunningham</a></li><li><br></li></ul><h2>Connect with Jackie Hermes</h2><ul><li><a href="https://accelitymarketing.com/" rel="noopener noreferrer" target="_blank">Accelity Marketing</a></li><li>Jackie’s personal&nbsp;<a href="https://www.jackiehermes.com/" rel="noopener noreferrer" target="_blank">website</a></li><li><a href="https://www.jackiehermes.com/podcast" rel="noopener noreferrer" target="_blank">The Art of Entrepreneurship podcast</a></li><li>Connect with Jackie on&nbsp;<a href="https://www.linkedin.com/in/thejackiehermes/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Jackie on&nbsp;<a href="https://twitter.com/thejackiehermes" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><br></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li><li><br></li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>
Guest Thumbnail

Jackie Hermes

|Founder and CEO of Accelity