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Episode 79  |  41:00 min

Creative Strategies to Source and Optimize Content with Justin Schmidt, Ep #79

Episode Thumbnail
Episode 79  |  41:00 min  |  02.22.2022

Creative Strategies to Source and Optimize Content with Justin Schmidt, Ep #79

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This is a podcast episode titled, Creative Strategies to Source and Optimize Content with Justin Schmidt, Ep #79. The summary for this episode is: <p>B2B brands are worried their content is too boring, so they often focus on making it pretty. Justin Schmidt—the VP of Marketing at Capacity, a B2B SaaS platform—believes that’s the wrong move. In this episode of The Content Callout, Justin shares some unique ways you can source interesting and valuable content&nbsp;<em>and</em>&nbsp;how you can get it to rank so looking pretty doesn’t matter.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[0:56] Justin’s background in marketing + leadership</li><li>[5:50] Tip #1: Pretty doesn’t always equal good content</li><li>[10:19] Tip #2: Everyone should keep a swipe file</li><li>[12:36] Tip #3: Join the same communities as your customers</li><li>[17:50] Off-the-beaten-path places to source content</li><li>[21:42] How creative ideas fit into content strategies</li><li>[26:10] Where content fits in the funnel</li><li>[31:06] How to create content clusters that rank</li><li>[35:24] Justin’s favorite piece of content</li><li>[38:22] How to connect with Justin Schmidt</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.tiktok.com/@dan_from_hr?lang=en" rel="noopener noreferrer" target="_blank">Dan.From.HR</a></li><li><a href="https://superpath.co/" rel="noopener noreferrer" target="_blank">Superpath</a></li><li><a href="https://onlinegeniuses.com/" rel="noopener noreferrer" target="_blank">Online Geniuses</a></li></ul><h2>Connect with Justin Schmidt</h2><ul><li><a href="https://capacity.com/" rel="noopener noreferrer" target="_blank">Capacity</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/justinallenschmidt/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on Twitter</li><li><a href="https://capacity.com/resource_type/the-support-automation-show/" rel="noopener noreferrer" target="_blank">The Support Automation Show</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>
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Justin Schmidt

|VP of Marketing at Capacity