Episode Thumbnail
Episode 71  |  23:32 min

3 Refinements to Move Your Marketing Forward in 2022, with Brad Smith, Ep #71

Episode Thumbnail
Episode 71  |  23:32 min  |  12.13.2021

3 Refinements to Move Your Marketing Forward in 2022, with Brad Smith, Ep #71

00:00
00:00
This is a podcast episode titled, 3 Refinements to Move Your Marketing Forward in 2022, with Brad Smith, Ep #71. The summary for this episode is: <p>Marketers have an ever-increasingly difficult job. Cutting through the noise (relevant and irrelevant) to gain the attention of those they desire to help is painfully slow and difficult. 2022 promises more of the same. What is happening behind the scenes of your marketing efforts is the key to getting your voice heard and my guest today provides three insights about how to do that, that could change the game for you.</p><p><br></p><p>Brad Smith is CEO at Wordable, Founder and CEO at Codeless Interactive, Co-founder of uSERP, and brings a wealth of knowledge and experience to this subject. On this episode you’ll hear three clear, actionable insights you can put to work immediately.</p><p><br></p><ol><li>More marketers need to be Ops-focuses</li><li>Create specialized roles within your teams</li><li>Expect your content payback period to be 12 to 24 months (not 6 to 12)</li></ol><p><br></p><p>Join me, this is such a good conversation that I know you’ll benefit from if you take the time to apply the wisdom Brad shares.</p><p><br></p><h2>Outline of This Episode</h2><p><br></p><ul><li>[5:20] More marketers need to be Ops-focused</li><li>[8:25] Content’s payback period: 12 to 24 months</li><li>[11:40] How PPC can help you accelerate your content payback period</li><li>[13:42] How enterprise endeavors offset the impact of cumbersome Ops</li><li>[16:22] Why should small business marketers even bother?</li><li>[20:27] You move the needle by focusing on one or two things at a time</li></ul><h2><br></h2><h2>Connect with Brad Smith</h2><p><br></p><ul><li><a href="https://codeless.io/" rel="noopener noreferrer" target="_blank">Codeless</a> (Brad’s content production company)</li><li><a href="https://wordable.io/" rel="noopener noreferrer" target="_blank">Wordable</a> (a company Brad’s organization just purchased)</li><li><a href="https://userp.io/" rel="noopener noreferrer" target="_blank">USERP</a> (the digital marketing and PR agency)</li><li>Follow Brad <a href="https://www.linkedin.com/in/bsmarketer/" rel="noopener noreferrer" target="_blank">on LinkedIn</a></li></ul><h2><br></h2><h2>Connect With the Content Callout Team</h2><p><br></p><ul><li><a href="https://contentcallout.com" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on </strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>, </strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>, </strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p><p><br></p><p><br></p>
Guest Thumbnail

Brad Smith

|CEO at Wordable, Founder and CEO at Codeless Interactive, Co-founder of uSERP