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Episode 69  |  28:59 min

Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69

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Episode 69  |  28:59 min  |  11.30.2021

Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69

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This is a podcast episode titled, Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69. The summary for this episode is: <p>Kate Bradley Chernis is the CEO and Co-Founder of LatelyAI, a content creation&nbsp;<em>machine</em>. Kate’s former life as a DJ gives her a unique perspective on copywriting. She loves lyrics and believes the way things&nbsp;<em>sound</em>&nbsp;trumps the rules. If it delivers results, who cares about the rules? Her Mantra? “It doesn’t matter what you say; it’s how you say it.” Listen to this episode of Content Callout to bask in her genius.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[3:07] How Kate approaches copywriting&nbsp;</li><li>[7:36] Kate’s process for capturing tone of voice</li><li>[14:20] Can awful conversationalists be great writers?</li><li>[19:12] The concept of “Vomit—then edit”</li><li>[22:08] Kate’s workshop&nbsp;</li><li>[24:24] Focus on finding better verbs</li><li>[27:32] Connect with Kate online</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://shop.nuance.com/store/nuanceus/en_US/Content/pbPage.home?currency=USD&amp;pgmid=4990660600&amp;campaignid=12015718997&amp;adgroupid=114433969325&amp;targetid=kwd-11150821&amp;matchtype=e&amp;device=c&amp;gclid=CjwKCAiA4veMBhAMEiwAU4XRry0Ns1h2brw0mB_9ED_ZIbB_U9_prMd6Adtdyk00QDRM9ihqU4vEaRoCCeIQAvD_BwE&amp;gclsrc=aw.ds&amp;gopda=true" rel="noopener noreferrer" target="_blank">Dragon Naturally Speaking software</a></li><li>Ann Handley’s&nbsp;<a href="https://annhandley.com/newsletter/" rel="noopener noreferrer" target="_blank">Newsletter</a></li><li>JLo’s That Limitless Glow&nbsp;<a href="https://www.sephora.com/product/jlo-beauty-that-limitless-glow-sheet-mask-P467118" rel="noopener noreferrer" target="_blank">Sheet Mask</a></li><li><a href="https://www.npr.org/podcasts/381443486/pri-selected-shorts" rel="noopener noreferrer" target="_blank">NPR’s Selected Shorts</a></li><li><a href="https://en.wikipedia.org/wiki/Steven_Millhauser" rel="noopener noreferrer" target="_blank">Steven Millhauser</a></li><li><a href="https://www.amazon.com/Babysitter-Penguin-Modern-Classics-ebook/dp/B00KXIB7UQ" rel="noopener noreferrer" target="_blank">The Babysitter</a>&nbsp;by Robert Coover</li><li><a href="https://www.amazon.com/Empire-Air-Men-Made-Radio/dp/0060182156" rel="noopener noreferrer" target="_blank">Empire of the Air</a>&nbsp;by Tom Lewis</li></ul><h2>Connect with Kate Bradley Chernis</h2><ul><li><a href="https://www.lately.ai/" rel="noopener noreferrer" target="_blank">LatelyAI</a></li><li>Sign up for Lately’s&nbsp;<a href="https://www.lately.ai/resources/lately-office-hours-signup" rel="noopener noreferrer" target="_blank">Office Hours</a></li><li>Connect with Kate on&nbsp;<a href="https://www.linkedin.com/in/katebradley/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Kate on&nbsp;<a href="https://twitter.com/LatelyAIKately" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>
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Kate Bradley Chernis

|Co-founder and CEO of LatelyAI