Episode Thumbnail
Episode 38  |  20:35 min

Why Your Brand’s “Why” is So Important to Understand per Jen Pockell Dimas, Ep #38

Episode Thumbnail
Episode 38  |  20:35 min  |  04.27.2021

Why Your Brand’s “Why” is So Important to Understand per Jen Pockell Dimas, Ep #38

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This is a podcast episode titled, Why Your Brand’s “Why” is So Important to Understand per Jen Pockell Dimas, Ep #38. The summary for this episode is: <p>What is your business’s “why?” How does walking in your customer’s shoes help you focus on that “why?” How do you even get the opportunity to&nbsp;<em>walk</em>&nbsp;in your customer’s shoes? Jen Pockell Dimas—now the CMO at Qumu—joins me in this episode of Content Callout to discuss the process of uncovering your customer’s needs and finding ways your product or service can meet them. If you’re struggling to pivot in the post-COVID era or simply need to readjust your expectations, this is an episode you can't miss.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:40] Why is the “why” so important?</li><li>[4:12] Walking a mile in your customer’s shoes</li><li>[8:14] The importance of measuring your goals</li><li>[10:23] Measuring the right things</li><li>[10:56] Chasing the next “out” thing</li><li>[12:17] How to adjust to change</li><li>[16:21] Women in Revenue</li><li>[18:26] How to follow Jen online</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.womeninrevenue.org/join" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Women in Revenue</a></li></ul><h2>Connect with Jen Pockell Dimas</h2><ul><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/jenpd/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/jenpwkboxer?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Twitter</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://ContentCallout.com</a>&nbsp;</li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Google Podcasts</strong></a></p>
Guest Thumbnail
Jennifer Pockell Dimas
CMO of QumuConnect on LinkedIn