This is a podcast episode titled, How to Excel as a Marketing Leader with Peter Mahoney, Ep #80. The summary for this episode is: <p>What does it take to excel as a marketing leader? How do you build and manage a strategic marketing plan? Do you know if you’re properly calculating ROI? Peter Mahoney—the CEO and Founder of Plannuh—shares his perspective in this episode of The Content Callout. Don’t miss his unique insight into the world of marketing leadership.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:02] Peter’s three rapid-fire tips for marketing leaders</li><li>[3:05] What it takes to become a good marketing leader</li><li>[5:55] Why coaching is an important investment</li><li>[6:55] The value of the Fractional CMO movement</li><li>[8:45] Creating a strategic marketing plan</li><li>[13:49] Calculating the ROI associated with marketing</li><li>[19:28] Learn more about Peter’s book</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Peter’s book:&nbsp;<a href="https://www.amazon.com/Next-Cmo-Operational-Marketing-Excellence/dp/1665711396/ref=sr_1_1?crid=3VG7AW17ICP8W&amp;keywords=The+Next+CMO%3A+A+Guide+to+Operational+Marketing+Excellence&amp;qid=1644931709&amp;s=books&amp;sprefix=the+next+cmo+a+guide+to+operational+marketing+excellence%2Cstripbooks%2C67&amp;sr=1-1" rel="noopener noreferrer" target="_blank">The Next CMO: A Guide to Operational Marketing Excellence</a></li><li>Peter’s podcast:&nbsp;<a href="https://www.plannuh.com/the-next-cmo-podcast/" rel="noopener noreferrer" target="_blank">The Next CMO Podcast</a></li><li><a href="https://www.plannuh.com/the-next-cmo-community/#:~:text=The%20goal%20of%20the%20community,learning%20environment%20for%20aspiring%20CMOs." rel="noopener noreferrer" target="_blank">The Next CMO community&nbsp;</a></li></ul><h2>Connect with Peter Mahoney</h2><ul><li><a href="https://www.plannuh.com/" rel="noopener noreferrer" target="_blank">Plannuh</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/pemahoney/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>