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Episode 31  |  42:15 min

The Dos and Don’ts of Marketing Cannabis with Amber Craig, Ep #31

Episode Thumbnail
Episode 31  |  42:15 min  |  03.09.2021

The Dos and Don’ts of Marketing Cannabis with Amber Craig, Ep #31

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This is a podcast episode titled, The Dos and Don’ts of Marketing Cannabis with Amber Craig, Ep #31 . The summary for this episode is: <p>Two years ago, FOUR20 was one of two cannabis retailers open on day one of cannabis legalization in Canada. Now, they have 14 different locations with 130+ employees. Amber Craig—their Chief Merchandising Officer—joined them full-time once cannabis was fully legalized.</p><p>But everyone's wondering: What does marketing for cannabis look like? What are the hard and fast rules about advertising? How is it regulated? We have a fascinating discussion about the dos and don'ts of marketing cannabis in this episode of Content Callout. Don’t miss it!</p><h2>Outline of This Episode</h2><ul><li>[1:09] All about FOUR20 and the cannabis industry</li><li>[2:10] The stigma of cannabis use</li><li>[4:48] Marketing regulations around cannabis</li><li>[10:08] The fight for legitimacy</li><li>[12:56] What makes the industry exciting?</li><li>[14:56] The educational phase of cannabis</li><li>[17:47] The challenges that cannabis stores face</li><li>[22:06] Handling cannabis supply and demand</li><li>[24:45] Getting into the cannabis industry</li><li>[26:55] About the Breaking Free Foundation</li><li>[35:22] The stigma of giving donations</li><li>[36:20] Cannabis = an ever-changing landscape</li><li>[39:43] How to get more information</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.breakingfreefoundation.ca/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">The Breaking Free Foundation</a></li><li><a href="https://bamboocreative.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Bamboo Creative</a></li></ul><h2>Connect with Amber Craig</h2><ul><li><a href="https://www.420pm.ca/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">FOUR20</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/ambercraigcreative/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/ambercraigyyc?lang=en" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Twitter</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://ContentCallout.com</a>&nbsp;</li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Google Podcasts</strong></a></p>
Guest Thumbnail
Amber Craig
Chief Merchandising Officer at FOUR20
Amber Craig doesn’t just run marketing for a cannabis business. She also works with the Breaking Free Foundation, a charity that supports trauma survivors.
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