Why Marketing to Existing Customers is Key in B2B with Derek Hovinga, Ep #89

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This is a podcast episode titled, Why Marketing to Existing Customers is Key in B2B with Derek Hovinga, Ep #89. The summary for this episode is: <p>What happens after the ink runs dry on the contract?&nbsp;<em>Businesses stop marketing to existing customers</em>. They stop providing tools to succeed with the product or service they initially bought into. When marketers do this, they’re leaving money on the table.&nbsp;</p><p>Derek Hovinga believes that a huge part of growth marketing is increasing retention among current customers. It increases revenue and new customer acquisition. Happy customers are your best advocates. That’s why you can’t forget to market to existing customers. Derek shares why marketing to existing customers is so important in this episode of The Content Callout.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:48] Tip #1: Don’t ghost your customers after a sale</li><li>[8:21] Tip #2: Customer marketing is the easiest way to get more customers</li><li>[12:09] Tip #3: There’s nothing better than a referral (except, maybe, pizza…)</li><li>[17:35] What your funnel should look like to market to customers</li><li>[19:38] How to market to customers that you’ve lost</li><li>[24:34] The biggest mistake marketers make that prevents success</li><li>[26:08] How to connect with Derek Hovinga</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.theinboundlab.ca/" rel="noopener noreferrer" target="_blank">The Inbound Lab</a></li></ul><h2>Connect with Guest Name</h2><ul><li>Connect with Derek on&nbsp;<a href="https://www.linkedin.com/in/derek-hovinga-he-him-94617115/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Derek on&nbsp;<a href="https://www.instagram.com/derek_hovinga/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a></li><li>The Inbound Lab on&nbsp;<a href="https://www.tiktok.com/@the_inbound_lab" rel="noopener noreferrer" target="_blank">TikTok</a></li><li><a href="https://tablesidemashedpotatoes.com/" rel="noopener noreferrer" target="_blank">Tableside Mashed Potatoes</a></li><li><a href="https://adigital.agency/podcast" rel="noopener noreferrer" target="_blank">The Clientside Podcast</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

DESCRIPTION

What happens after the ink runs dry on the contract? Businesses stop marketing to existing customers. They stop providing tools to succeed with the product or service they initially bought into. When marketers do this, they’re leaving money on the table. 

Derek Hovinga believes that a huge part of growth marketing is increasing retention among current customers. It increases revenue and new customer acquisition. Happy customers are your best advocates. That’s why you can’t forget to market to existing customers. Derek shares why marketing to existing customers is so important in this episode of The Content Callout.