Why Branding on LinkedIn is Powerful For B2B Marketers with Steve Watt, Ep #88

Episode Thumbnail
00:00
00:00
1x
  • 0.5
  • 1
  • 1.25
  • 1.5
  • 1.75
  • 2
This is a podcast episode titled, Why Branding on LinkedIn is Powerful For B2B Marketers with Steve Watt, Ep #88. The summary for this episode is: <p>Authentic personal connection is THE future of sales and marketing. It allows anyone to become a magnet for business-building opportunities of all kinds. Yet most people and companies are missing out on branding on LinkedIn. But if you enable and empower your team to show up and speak up on LinkedIn, you can do a world of good for your organization.&nbsp;Steve Watt shares why allowing your organization to become thought leaders is vital in this episode of The Content Callout.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:15] Steve’s Rapid-fire tips</li><li>[6:19] Why your brand lives at the edge</li><li>[11:26] 3 things that hold companies back</li><li>[16:07] Why LinkedIn has changed substantially</li><li>[18:57] The importance of entertainment on LinkedIn</li><li>[29:20] How to connect with Steve Watt</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://seismic.com/" rel="noopener noreferrer" target="_blank">Seismic</a></li></ul><h2>Connect with Steve Watt</h2><ul><li>Connect with Steve on&nbsp;<a href="https://www.linkedin.com/in/stevewatt/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Steve on&nbsp;<a href="https://twitter.com/steve_watt1" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

DESCRIPTION

Authentic personal connection is THE future of sales and marketing. It allows anyone to become a magnet for business-building opportunities of all kinds. Yet most people and companies are missing out on branding on LinkedIn. But if you enable and empower your team to show up and speak up on LinkedIn, you can do a world of good for your organization. Steve Watt shares why allowing your organization to become thought leaders is vital in this episode of The Content Callout.