How to Leverage User-Generated Content with Mark Kilens, Ep #82

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This is a podcast episode titled, How to Leverage User-Generated Content with Mark Kilens, Ep #82. The summary for this episode is: <p>How do you leverage user-generated content to scale your content quickly? Mark Kilens founded HubSpot Academy, the #1 source of inbound marketing education. Since then, he joined Drift and grew their Insider community to over 50,000 members. One of the ways he scaled these communities—and therefore their brands—was through user-generated content. He shares how you can enable your communities to create content in this episode of The Content Callout.</p><h2>Outline of This Episode</h2><ul><li>[2:02] Why Mark created Hubspot academy</li><li>[6:10] How to create massive amounts of content</li><li>[8:11] Partner with your customers to market your brand</li><li>[11:05] Learn more about Drift Insider</li><li>[14:55] Content needs to be integrated across verticals&nbsp;</li><li>[20:56] How to connect with Mark Kilens</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Get 50% Drift’s event on March 16th&nbsp;<a href="https://www.drift.com/events/flash-miami-2022/" rel="noopener noreferrer" target="_blank">Flash Miami 2022</a>&nbsp;using code: MARKKILENS50</li><li><a href="https://podcast.communitysense.co/public/109/Community-Sense-d73cbe09" rel="noopener noreferrer" target="_blank">The Community Sense podcast</a></li></ul><h2>Connect with Mark Kilens</h2><ul><li><a href="https://www.drift.com/insider/" rel="noopener noreferrer" target="_blank">Drift Insider</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/markkilens/details/experience/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/markkilens" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Text Mark at 978-226-6965</li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

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How do you leverage user-generated content to scale your content quickly? Mark Kilens founded HubSpot Academy, the #1 source of inbound marketing education. Since then, he joined Drift and grew their Insider community to over 50,000 members. One of the ways he scaled these communities—and therefore their brands—was through user-generated content. He shares how you can enable your communities to create content in this episode of The Content Callout.