90 Days To LinkedIn Marketing Success, with Sarah Scudder

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This is a podcast episode titled, 90 Days To LinkedIn Marketing Success, with Sarah Scudder. The summary for this episode is: <p>Is LinkedIn a mystery to you? How does an everyday marketer win prospects and actually generate revenue for their company (yes, you heard that right - GENERATE REVENUE)?&nbsp;Our friend Sarah Scudder is back to help us understand how the marketing team of your firm can utilize LinkedIn to do more for the bottom line. Sarah’s current role is Chief Marketing Officer at SourceDay and she practices what she preaches when it comes to LinkedIn. On this episode, you’ll learn why strategic and consistent LinkedIn activity will be a significantly lower customer acquisition cost than paying a sales rep or BDR to drive inbound leads. And you’ll learn how you can use LinkedIn to produce the right content, get it in front of the right people, and be top-of-mind for others when it’s time to buy.</p>
LinkedIn power tip!
00:53 MIN
Personalize & humanize what you share on LinkedIn
00:55 MIN
How to get more eyes on what you post on LinkedIn
00:50 MIN
A proper balance of LinkedIn posting
00:30 MIN
90 days to LinkedIn success
01:39 MIN

DESCRIPTION

Is LinkedIn a mystery to you? How does an everyday marketer win prospects and actually generate revenue for their company (yes, you heard that right - GENERATE REVENUE)? Our friend Sarah Scudder is back to help us understand how the marketing team of your firm can utilize LinkedIn to do more for the bottom line. Sarah’s current role is Chief Marketing Officer at SourceDay and she practices what she preaches when it comes to LinkedIn. On this episode, you’ll learn why strategic and consistent LinkedIn activity will be a significantly lower customer acquisition cost than paying a sales rep or BDR to drive inbound leads. And you’ll learn how you can use LinkedIn to produce the right content, get it in front of the right people, and be top-of-mind for others when it’s time to buy.