Episode Thumbnail
Episode 70  |  47:25 min

Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70

Episode 70  |  47:25 min  |  12.07.2021

Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70

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This is a podcast episode titled, Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70. The summary for this episode is: <p>Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts&nbsp;<a href="https://www.jackiehermes.com/podcast" rel="noopener noreferrer" target="_blank">The Art of Entrepreneurship podcast</a>&nbsp;and is a mentor to other professionals in the space.&nbsp;</p><p><br></p><p>Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn’t have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business.&nbsp;</p><p><br></p><p>What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout!&nbsp;</p><p><br></p><h2>Outline of This Episode</h2><ul><li>[1:00] Learn more about Jackie Hermes + Accelity</li><li>[6:31] Traditional education versus a hunger to learn</li><li>[8:34] Jackie’s tips for engaging on LinkedIn</li><li>[17:51] Tips for creating and building out a course</li><li>[26:41] The symbiotic relationship between marketing and sales</li><li>[32:58] Setting guardrails instead of strict processes</li><li>[38:02] What should the first hire be?</li><li>[41:49] Jackie’s top tips for marketers</li><li>[45:26] How to connect with Jackie Hermes</li></ul><p><br></p><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.linkedin.com/in/theheathermonahan/" rel="noopener noreferrer" target="_blank">Heather Monahan</a></li><li><a href="https://www.shieldapp.ai/" rel="noopener noreferrer" target="_blank">Shield: LinkedIn Analytics Tool</a></li><li>Content Callout episode with&nbsp;<a href="https://www.contentcallout.com/podcast/why-your-business-needs-to-be-on-shopify-scott-cunningham-and-ivana-radojevic-ep-56/" rel="noopener noreferrer" target="_blank">Scott Cunningham</a></li><li><br></li></ul><h2>Connect with Jackie Hermes</h2><ul><li><a href="https://accelitymarketing.com/" rel="noopener noreferrer" target="_blank">Accelity Marketing</a></li><li>Jackie’s personal&nbsp;<a href="https://www.jackiehermes.com/" rel="noopener noreferrer" target="_blank">website</a></li><li><a href="https://www.jackiehermes.com/podcast" rel="noopener noreferrer" target="_blank">The Art of Entrepreneurship podcast</a></li><li>Connect with Jackie on&nbsp;<a href="https://www.linkedin.com/in/thejackiehermes/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Jackie on&nbsp;<a href="https://twitter.com/thejackiehermes" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><br></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li><li><br></li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space. 


Jackie was running a marketing department and implementing marketing automation at a large company. She saw an opportunity to work with startups that didn’t have access to the same resources large conglomerates did. So she started freelancing, and it turned into a business. 


What did the process look like? What skills did she hire for? Find out what Jackie learned along the way in this episode of Content Callout! 

Guest Thumbnail
Jackie Hermes
Founder and CEO of Accelity
Jackie Hermes is the Founder and CEO of Accelity, a Wisconsin-based agency that helps B2B SaaS startups get revenue and grow faster. She also hosts The Art of Entrepreneurship podcast and is a mentor to other professionals in the space.
Connect on LinkedIn

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