Mark Colgan’s 3 Genius Marketing Strategies, Ep #76

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This is a podcast episode titled, Mark Colgan’s 3 Genius Marketing Strategies, Ep #76. The summary for this episode is: <p>Mark Colgan is an entrepreneur responsible for increasing revenue across a portfolio of companies. He has 13+ years of experience in B2B sales, marketing, and recruitment. In this episode of Content Callout, he shares three genius strategies you can use to multiply the effectiveness of your marketing efforts.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[2:28] Tip #1: Speak with your customers regularly</li><li>[4:23] Tip #2: Invest in outbound marketing&nbsp;</li><li>[8:38] Leveraging podcasts as a messaging tool</li><li>[13:23] How to attribute sales to a podcast</li><li>[17:23] Tip #3: Leverage job descriptions to provide valuable content</li><li>[21:09] How to reach out to Mark Colgan</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.zoominfo.com/" rel="noopener noreferrer" target="_blank">ZoomInfo</a></li><li><a href="https://lusha.co/homepage/" rel="noopener noreferrer" target="_blank">Lusha</a></li><li><a href="https://www.gong.io/" rel="noopener noreferrer" target="_blank">Gong</a></li></ul><h2>Connect with Mark Colgan</h2><ul><li><a href="https://speakonpodcasts.com/" rel="noopener noreferrer" target="_blank">Speak On Podcasts</a></li><li>Connect with Mark on&nbsp;<a href="https://www.linkedin.com/in/markcolganmarketing/?originalSubdomain=pt" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

DESCRIPTION

Mark Colgan is an entrepreneur responsible for increasing revenue across a portfolio of companies. He has 13+ years of experience in B2B sales, marketing, and recruitment. In this episode of Content Callout, he shares three genius strategies you can use to multiply the effectiveness of your marketing efforts.