Jesus Corona Makes Bank with TikTok—You Can Too, Ep #35
Jesus Corona Makes Bank with TikTok—You Can Too, Ep #35
In February 2019, Jesus Corona dropped out of college, unsure about the direction his life would take. So he went on YouTube looking for motivational content and ran into none other than GaryVee. At the time, there wasn’t a video where he wasn’t calling you dumb for not being on TikTok. So Jesus decided to give TikTok a shot. Jesus grew his following from 1,000 followers to over 700,000—then he monetized it. How? Listen to this episode of Content Callout to learn more!
Outline of This Episode
- [0:44] Chatting with the TikTok master
- [5:58] How to excel with TikTok
- [11:00] The time and skill needed
- [13:28] When do you take on clients?
- [20:14] The biggest objection with TikTok
- [23:23] How Jesus sources new clients
- [25:18] How to monetize TikTok
- [31:03] The influence that rests on your shoulders
- [32:12] Jesus’s favorite content
- [34:10] Jesus’s strategy for other social media platforms
- [35:03] Keep your content simple + fast
- [39:18] How to connect with Jesus
Connect with Jesus Corona
Connect With the Content Callout Team
Subscribe to CONTENT CALLOUT on
Amanda: Hey everybody. Thank you so much for joining us on the Content Callout today. Today's guest is Jesus Corona, and he talks about something that I admittedly know nothing about, and that is TikTok. Kayla and I talk about this a lot and we call ourselves the grandmas of the grandmas when it comes to TikTok because we just don't get it. But you know what? After this conversation with Jesus, not only do I get it, but I've downloaded it and I'm on it. So hope you guys enjoy this conversation. Hi, Jesus, how are you today?
Jesus Corona: I'm doing great. Thank you.
Amanda: Thank you so much for joining us on the content callout.
Jesus Corona: Yeah. Thank you for having me on. It's going to be fun.
Amanda: Yeah. So as I kind of said off air, today's going to be a little bit of an education session for us. Kayla and I like to call ourselves grandmas in the sense, but you are a proclaimed TikTok master my friend, which is super exciting for us.
Jesus Corona: Yeah.
Amanda: Yeah. Tell us your journey. Tell us about how you got started.
Jesus Corona: Oh my goodness. Okay. So a little background towards me. So I grew up having a lot of insecurities. I grew up as a Mexican immigrant. My parents moved from Mexico when I was very young, and I remember being very young and them always telling me that I had to be careful of expressing who I was because they didn't think it was safe. And so them instilling that in me from a very young age, I grew up very socially anxious, socially awkward. I didn't really know how to communicate with people. So the idea of ever putting myself out there on social media as a personal brand or putting my face out there was really a long shot And as cliche as it may sound, you never get out of your comfort zone until you're absolutely forced, until your back is up against the wall and you literally have no other choice but to get out of that comfort zone and do something. And so that really hit me. It was February of 2019. I had just dropped out of college, so I didn't really have much direction for my life. And my dad actually tried to start his own business. Now keep in mind he had been living in America for about 20 years, working very dead- end jobs, low paying jobs. And one day he was just finally like, " I'm going to start up my own business." And he went all in on it, put all his money into it and it lasted all but a month and a half before he lost all his money and was at a point where he wouldn't be able to feed my family. And so when that moment hit, that was when I was like, " Okay, I need to do something with my life because the path that I'm on right now is just going to lead to this happening over and over and over again in my life." And so that was the moment where I was like, " I need to figure something out." And so I started just going on YouTube, looking for motivational content because my dad was in a depressive state. I was spiraling down towards that same path. So I started getting on YouTube and listening to a lot of content and I fell into Gary V. And at that time there wasn't a single video of Gary V. where he wasn't calling you some sort of name, he wasn't calling you dumb or whatever, we're not being on TikTok. And so I had heard people getting on this platform and blowing up and making a lot of money. And so I was like you know what? Why not? I literally see 16 year old getting on this platform and within two weeks they're making$ 30,000. So I was like, " I need a piece of that. I need to figure out how to do this, and screw my insecurities, I'm just going to go into it because my dad absolutely needs it." And so I was on the platform for about two or three months without any sort of traction. I was at maybe like a thousand followers, and I realized that the biggest mistake that I was making was that I was trying to fit into what everybody else was doing. And this was still early TikTok so I was not even close to as many people as there is right now, producing content. But I was trying to fit into this mold of dancing and lip singing and doing these silly little trends to try to fit in because that's what TikTok was at that time. So I had build no momentum because it wasn't me, it wasn't who I was. And it wasn't until I was like, " Screw what everybody else is doing. I've been consuming all this Gary V. content for the last three months. I've seen a big shift in my life. Because of that mindset shift I'm going to start producing content very similar to Gary V. and start being more myself, start being more of the things that I like to consume. I'm going to start putting that information out there." And when I made that shift and I embraced myself and who I was, that's when it really started to kind of take off. And that's when I started dissecting what made certain videos go viral and I just kept repeating that formula over and over to the tune of over 700,000 followers.
Kayla: Just a few people close friends. I mean, I got to ask, what is your dad's opinion of all of this?
Jesus Corona: Oh man. So it was very interesting because the whole reason why my parents made the move from Mexico to the United States was so that I could have a better life. That's the immigrant story, is for our kids to have a better life. And his idea of a better life for me was going to college, living that American dream. " That American dream of going to college, getting a safe job and then progressing with your life." But I was never good at school. I did okay just to make my parents happy, but I never thrived in that setting. And so when I went to college and then I dropped out, it was a huge, just like punch in the gut to my dad. And that created some tension. We didn't talk for a little bit and it wasn't until I heard from my mom that my dad was going all in on this business and all that, that I really reconnected with him. And then fast forward a month and a half, everything was crumbling around him. And so he didn't really have a lot of time to be mad at me or disappointed in me because TikTok happened fairly quickly to the point where I was proving to him that it was possible to make money online and establish something online. And so now he's definitely a lot more open to the idea of me to not have gone to college and pursuing a different route, but it was definitely a very tense at first.
Kayla: Yeah. I mean, I can imagine that, trying to explain that to somebody who doesn't really understand TikTok because here's the thing, Amanda and I work in marketing, we work in social media and I feel like I hardly understand TikTok. I feel like my grandma's grandma when I'm on the video. I mean, give us a couple of tips. How do you excel at this?
Jesus Corona: Okay. Yeah. So biggest tip, biggest mistake that I see people doing that are just getting on the platform is they're trying to use the same exact content that they created for their Instagram or their Facebook or their LinkedIn and trying to just put it on TikTok and see how it goes. Big mistake, huge mistake. So take TikTok's algorithm favors content that was produced natively on the app. So produce all your content on the app is rule number one, if you want to have success, especially if you're trying to teach someone, you'll see videos that go viral that weren't made on TikTok, but that's because they were doing a prank or something completely unrelated. The tips that I have are for people that have information and want to teach, and want to market themselves as some sort of expert or whatever the case may be. Do not import your content, create all your content natively on the app, edit in the app. Do most of it in the app because TikTok will favor you if you do that.
Amanda: So there's a big difference though, between just creating content and then monetizing content. And obviously like you said, you spend a couple months, 1,000 followers. Also, you're like, "1,000 followers." That's a big deal. Some people are like, "I killed 4,000 followers." But you get from, like you said, you were doing some of the lip sync videos, some of the dance videos, things we've all seen on TikTok, and they're cool. Don't get me wrong. They're super cool. But how do you get to the point where you're turning around and like you said, " I want to be one of those 16 year olds making$ 30,000. I don't want to be 16, but I do want the 30 grads."
Jesus Corona: Yeah. So especially for people that are going on TikTok for information- based content, the biggest thing is discoverability and how you're going to get that is keeping your content short. Number one. So I know that there tends to be very complex topics, within our niches, wherever they may be, but you got to really figure out a way to dumb everything down to the point where you can deliver your content in 30 to 45 seconds max, and how you actually want to do that is you want to break down that 45 second video into multiple, little, what I call snippets. Now snippets are three to seven seconds, little micro sections of a full video. And so what that does is it creates breaks in your speech. And so what I've noticed on TikTok is that this break in speech is almost like a pattern disrupt for our minds. We're so used to hearing people talking a fluent kind of way when we go on YouTube or when we go on other social media platforms. But on TikTok when you break down your information, it turns out that it's a lot easier to understand. Now I've run a lot of poles, I've run a lot of different tests on my TikTok and this is just the feedback that I'm getting. So definitely when you create a video on TikTok, you want to break down your idea into little micro segments. And so you want to deliver your videos one sentence at a time, if that makes sense, so that you're not just rambling on for 45 seconds, but you're delivering an idea and then you're ending that snippet. And then the very next snippet you're at a slightly different angle or in a different room, or you have a different background or you have something moving in your background, you deliver another snippet, you break it there, third snippet, fourth snippet, so on and so forth. However many snippets it takes you to deliver your content, you want to just break it down into micro segments.
Kayla: Now this is wild, what you're talking about to me right now, because I remember back in the day pre- Internet, yes, I'm not old. I'm inaudible millennial, but I remember this. The big talk was, oh, people's attention spans are only eight minutes long because that's how long a TV show was before commercials. And then the commercials would be 30 seconds each. What you're talking about is a three second attention span, which is just absolutely crazy to me, is this true?
Jesus Corona: It is very true. And what I've started to notice is because TikTok has become so big, that trend is now starting to trickle down into all the other social media platforms. And so I have a couple of clients of mine who were already big on Instagram. They wanted to establish themselves on TikTok so I taught them how to do their TikTok thing. Now, all of a sudden they're really struggling on Instagram because the type of content that they were producing before isn't getting the same amount of engagement. So I told them, okay, let's implement the exact same strategies that you're implementing on your TikTok with fast information, quick cuts, very quick. Let's throw that up on your Instagram and see how it does. And all of a sudden they were getting twice, three, four X the engagement, by breaking down your segments and quick deliverables. I think that age of just talking is now done because you're fighting for someone's attention, who is one swipe away from you're irrelevant, and it's as simple as a swipe on a cell phone. You know what I mean?
Amanda: I mean, that's kind of crazy too, because obviously Instagram introduced reels, which was their version of" TikTok." So you're doing the reverse, like how you said, how people usually take their content on Instagram, LinkedIn, blah, blah, blah And they post on TikTok. So now you're actually teaching people the reverse where it's like, here's what you've done on TikTok. So what do you say to people who are like, " I don't have the skills. I don't have the time to produce high quality videos." Because obviously TikTok too is just like, " These are beautifully produced videos." So what do you say to people who were like, " I don't have the time. I don't have the skill to create these beautiful videos."
Jesus Corona: Yeah. So as far as skill, the nice thing about TikTok, when you're trying to become off as an expert, when you have information to say, is that your videos don't have to be beautifully edited because the person is not there for the edits. If you're comparing yourself to people that are mastering the art of transitions on TikTok, which is a whole completely different world of TikTok, then yeah, you're going to have a little more of a learning curve. But when-
Amanda: It's my favorite.
Jesus Corona: Exactly.
Amanda: It's my favorite. I watch it like upset and I'm like, "Oh my God."
Jesus Corona: It is visually stimulating, but you get no value of it. So-
Amanda: Yes, I got a brain break.
Jesus Corona: Exactly. What I'm trying to teach people is those people that have information or that want to become an expert or want to help people, how do you leverage TikTok to do that? And you leverage it by delivering your message in quick ways. So don't overthink the editing because the editing isn't going to make a break how your video does. What's going to make a break how your video does is how you produced in terms of how quick you were able to deliver your information. When it comes to editing the video itself, it's pretty simple. It's not different than any other social media platform. When you're first getting on, you want to create a title, you create it in the app. TikTok allows you to do that with a bubble. You just give your video a title and then that's it. And then the rest of the video can just be you holding your phone as if you were recording an Instagram story or whatever else, and you're just you're hitting play saying what it is you got to say in one sentence, then you stop hitting play, you move to another room or you switch angles and you can go into it again. You say your next sentence, boom, you're done. It doesn't take a lot of time to produce good content on TikTok. That's what made it so popular, was that it was easy to use, it was easy for the user to just get on, make some simple little edits and throw your content out there.
Kayla: What do you say to people that tell you, I can't get my message out in three seconds. How do you coach them through that?
Jesus Corona: You just have to be able to break it down. So when you have a big idea, marketing is a giant idea. Okay, well, let's break down marketing into subsections. And now all of a sudden we develop 10 subsections. All right. Well, those 10 subsections, let's break those down as much as we can. So it's literally just like allowing someone to visualize their idea. And when you can visualize it and put it on paper, then it just becomes so much easier to actually break down your ideas into subsections that you're like, " Ah, yes, this micro part of this giant idea, I can explain in a video." And all of a sudden it's just compounds.
Kayla: So let's go back for a minute. You're creating this content, things are starting to go well, you've shifted your approach, you are starting to get more followers. At what point do you say, " Okay, I'm ready for a client?"
Jesus Corona: So for me personally, once I built up my following, I think at that time I had built it up to 500,000 followers.
Amanda: Okay. No big deal.
Jesus Corona: Yeah, It was only half of them.
Amanda: Yeah, I hope everybody watches the YouTube, remember the podcast afterwards because your inaudible Jesus is just like, yeah.
Kayla: Yeah. I know, I was thinking he was going to say, you we got up to about 3, 000 and then I said, " Okay."
Amanda: No. There was no value until it was half a billion.
Kayla: Okay. Continue.
Jesus Corona: That was the number for me. At that number, I felt validated within myself for some reason or another. And so when I hit that number, I was like, " Okay, cool. I did it for myself. I wonder if I could do this for someone else." Because if you looked at my feet at that time, I was getting video after video, after video that was getting minimum 250,000 views at the absolute worst. At that time when I got a video with 250,000 views, I was like, " Dang, this was a flop." And so it was that mindset that I was like, " Huh, I'm doing this for myself. I wonder if I can replicate this for someone else." And so I reached out to someone, an entrepreneur who went to my gym, I sent him a DM on Instagram. I took a screenshot of my analytics, sent it to him on Instagram and I was like, " Hey, man. Look at what I've been able to do over the course of the last month." I think the screenshot had 80 million views in the last month from my videos. I sent him that screenshot and I was like, " Hey, look at what I've been able to do on this new platform. This was me. This is me starting from literally zero. You have a million followers on Instagram. Imagine what I can do for you." And then at end the message, this is the key, I was like, " I'm willing to work for free to kind of show you what I'm about." And he completely disregarded everything that I send the message and he was like, " Oh, you're willing to work for free, come over tomorrow." It was inaudible. That's the only thing he acknowledged of the entire message.
Amanda: He said, the magic number is$ 0, great.
Jesus Corona: Yeah. And so I was like, " Cool." I went over to his house. So we shot a video. And the very first video we put out got 10 million views. And so he was hooked at that point. He was like, " Wow, you got me 10 million views." He was selling a $25, 000 package. He got a couple closes off that one video. He monetized that one video immediately. I think he made$ 125,000 off that one video. And he was like, " All right, this-"
Amanda: And he got it for free.
Jesus Corona: Yeah, " I don't want it for free anymore. I want this reoccurring. Give me this over and over again." And so the second video we put out got four million views. And then that's when I was like, " Wow, it's not just me that I'm able to do it, but now I've been able to grab someone that I don't really know that well." He told me his story and I put it out there and it worked. And so I was like, " Now let's do this for someone else, but now let's charge." And so I started-
Amanda: Yeah. What was his business?
Jesus Corona: Amazon automation. He has a team that builds Amazon store, Amazon dropshipping or FBA store for you. You pay him$ 25,000 and he builds the store and he automates the entire thing for you. So it's like a passive business.
Amanda: Okay. So it's" not even like one of those sexy businesses" like, oh, I went to him and he was like a fitness or like, yeah.
Jesus Corona: Oh, no, no.
Amanda: Because honestly-
Kayla: Very unsexy.
Amanda: Yeah. We were talking about this before and we saying we work mostly with B2B businesses, like this Amazon automation. And so we were like, " I wonder how this platform would work for B2B, because B2C, I've seen a lot of B2Cs who do it really well, make a brand or killing it on TikTok." There's a lot of things like that. So hearing that it works for somebody with this kind of unsexy business, that's really interesting because what you just said is, so in your formula off of a seven second video he got$ 125,000. That is an insane ROI. That is just not an ROI that you hear literally anywhere else.
Jesus Corona: That's the power of TikTok. It really is crazy. One of my powerful testimonials was a client of mine. When I first approached him, he was one of those 16 year old kids that was making 30 grand. He was doing it, pushing people to affiliate offers. And I went up to him and I was like, " Let me shift your content a little bit. Let's deliver your offer a little better. And let's follow the guidelines I have for your videos that's fitted into my formula and let's push it out." Off of one video he made$ 16,000, as a 16 year old. Yeah. It's crazy. TikTok's power is just absolutely insane. I laugh when people tell me that their client or their demographic or what they're selling doesn't work on TikTok, because I've now worked with many different people in many different areas, selling many different things and they've all worked. I've a $ 25, 000 package. It works. So you're going to tell me that your thousand dollar package isn't going to work? Come on.
Kayla: Yeah. I think one of the things I'm picking up from you which is great, thanks to your insights is that it's all about the approach. It's not about what you're selling. It's about the approach. So like you said, you can't just regurgitate things that you've already done, which calls into question our friend, Gary V's pillar content model, where he wants you to break things down. For TikTok, it's got to be its own thing.
Jesus Corona: Well see, the nice thing about Gary V. is that he already had a brand established, a very highly established brand outside of TikTok. And so even if his content is important, the fact that it's his face is going to cause you to stay on the video regardless, if you're following that kind of content. Yeah. I mean, Gary V's model does, I mean, it works for every other social media platform, but for TikTok I would not follow his specific guidelines. He already has an established brand. So it's a little different.
Amanda: But I mean, technically you can take what you're saying about the pillar content. It's like, you can still come up with the idea, break it down and stuff like that. It's just more about creating it on the actual platform.
Jesus Corona: Exactly.
Amanda: So it's more about playing with that algorithm, making sure you're being kind to it.
Kayla: I mean, listen, I will give you seven seconds of my time. A couple of weeks ago I went and I climbed a mountain with a bunch of friends and it took all day, and then there was a mountain beside it and I was dead at the top of it. And my friends said to me, " Would you climb that other mountain right now for$ 25,000?" And I said, " Absolutely not, no way. There's no way I would do that right now, I want to die right now." And he said, " I would bet for$25, 000." But they're not doing this on TikTok for seven seconds. This just seems crazy to me.
Jesus Corona: Yeah. That's the biggest objection that I see with TikTok, is people just don't have faith in it yet. I feel like because it's so new and it has that stigma that it's for younger people, even though that's not necessarily the truth. If you look at the demographics, people that are between 24 to 48, that's a big chunk of the platform, and people are kind of dismissing that. And it blows my mind that people aren't taking it as seriously as it should be considering the amount of organic traffic that you can get just by posting simple content.
Amanda: 24 to 48 that's the money buying demo, right?
Jesus Corona: Exactly.
Amanda: Yeah. Even for Kayla and I, we were talking about calling ourselves the grandmas of the grandmas and stuff, when I think about it, because I know anecdotally in my life I know 12 year olds with TikTok and then I'm like, "I'm in my thirties, so I can't relate to something that somebody 20 years younger than me does." So I think you're right. I do think that is something that is an issue because now that it's been painted that way, it is really hard. And to be honest, you yourself, you're very young. I bet probably when you're approaching certain clients in the beginning, you probably got painted that way and was like, " Oh, Jesus is really young." So it's like, " How are we going to trust this$25, 000 on TikTok, this young platform to this young guy?" I'm sure you had to battle some of that.
Jesus Corona: Oh, absolutely. Yeah. And that comes back to my point of the biggest objection that I saw when I got on these sales calls with these people was, does this really work for me? As many testimonials as I had, because I would show them, they would still be like, " Yeah, but I just don't know if my demographic is on TikTok." And I'm just like, " Dude, come on. They definitely are. We just had to go out there and find them. They definitely are. They exist. Let's just go out there and find them"
Kayla: Well, I mean, how many users are on TikTok now?
Jesus Corona: They crossed a billion, and that was before the whole pandemic thing happened, they had already crossed a billion. So worldwide they were the fastest platform to do it. I think it took Instagram, I think five years to reach that milestone. It took TikTok a year and three quarters to reach that milestone, something like that.
Kayla: Yeah. And I think really in people, crosstalk someone there, right?
Amanda: Yeah. Well, and it's got to be more than that now because in the last year that we've had this crazy pandemic, people are starving for content. It's like in the fall of 2020, when we would all normally have new shows and stuff to watch. That didn't happen.
Kayla: Oh yeah. Exactly. It's like, here's the end credits of Netflix.
Amanda: Yeah, exactly.
Kayla: I finished it all.
Amanda: Exactly. When they're like, " Oh, you finished of Netflix. Do you want to go over to Crave and Hulu and Amazon Prime and Disney +?" And you're like, " Bitch please, I finished out months ago." I mean, that's really interesting to me too though because as somebody who's in marketing, I'm sorry to say it, Jesus, but as one of those people who would say something, my demographic isn't on there. I'm too old for it. I think this is honestly a super fascinating conversation. It makes me want to go and be on TikTok right now, which I won't.
Jesus Corona: It's a missed opportunity if you decide not to, it really is because just the amount of traffic, the amount of eyeballs on you for free, you don't have to pay to play on TikTok. It's not Instagram, it's not Facebook. It's just a missed opportunity, and I highly suggest that you rethink that and maybe give TikTok an opportunity because it's powerful. It really is.
Kayla: Okay. So here's one for you. Who do you follow on TikTok?
Jesus Corona: So I follow a plethora of people, mostly entrepreneurs. I like to see what they're doing and I like to see how they do it because I know that they're doing it wrong. When I play it's like, develop a portfolio of everything they're doing wrong, pinpoint everything they're doing wrong and then send it to them and offer them a free TikTok report. I've closed clients like this and send them a free TikTok report, " Hey, you're not doing this. You could be doing this. You could be doing that. Let me work for free for the first week. Let me show you what I can do." Boom, boom, boom. Get on with them one week we 10 X the results and then they want to sign immediately. It's just following the same formula I did with my very first client. It's just pinpointing all the wrong things. And I like seeing them, which is why I like following them. I like being able to-
Kayla: This is a double- edged sword for you. You do this for fun. You follow them for fun, but you also follow them to close.
Jesus Corona: Exactly. Yeah.
Amanda: Let's go back to something you just said you work for free for the first week.
Jesus Corona: That has to do a lot with that same notion of people just do not believe in the platform yet. And so if you can just be like, " Hey, man, let me work a week for free. Let me show you what we can do." TikTok is at a point even right now where you can post not the greatest content and still get solid results. And so if you can just optimize that bad content just a little bit more, the results are pretty immediate. You'll see it pretty quickly when you start posting your content. So a week is definitely enough to... If you can take someone who's been on the platform for, let's say two months and they're at 1,000 followers and then in one week you can get them to 30, 000 followers they're like, " What just happened?" And now all of a sudden they're addicted to that feeling. They've monetized it now. And now they're like, " All right, I want more. Here's my money. Do whatever it is you do."
Amanda: But how does it get to the point of you created interesting content, here's some dollars in the bank. Talk about that process a little bit.
Jesus Corona: Yeah. So because of my dad's situation as I was explaining earlier, the whole reason why I wanted to get on TikTok or get on any social media platform was so that I could generate money. I had no idea how to do that at first, I got on the platform, wasn't even getting followers. But once I figured out the platform itself, then I was like, " Okay, so how can we now generate money from these eyeballs that I'm generating, from this attention that I'm generating?" I started learning and I started seeking guidance from different mentors in marketing, how to funnel people into your sales funnel so that you can actually start monetizing this. And that's when I started studying people Russell Brunson, I started studying a bunch of different marketers, went out and found a mentor that was good at marketing and had a history of being able to turn Instagram traffic into money. And so I paid him, he taught me how to do sales funnels, how to use click funnels, how to use all that stuff. And so I was like, " If it worked on Instagram, that same principle can probably work on TikTok if you just change the copy a little bit to speak to a TikToker. Or to speak to their audience." And so I did all that I got into funnel hacking, did all that. Made my first online sales funnel, put it out there. And I think the first week that I was on it, I made like$ 400 and I was like, " Okay, that was pretty cool." It didn't take a lot of work on my end, a week$ 400, not really doing much work. All right, cool." And so once I started making a little more money, I then paid someone to optimize my funnel, do all the copy, do everything professionally. And that's really when it was like, the amount of people that are watching my content on TikTok is insane. And if I can just send them over to this funnel that is highly converting at a high rate, the possibilities are endless. And so it was really now how can I structure my content so that I can start funneling those people into my funnel without seeming like a sellout. And so what I found is keep doing your content the same way. And then this is really like the Hook, Story, Offer that Russell Brunson talks about. And when I studied that, my content on TikTok already had a hook and already had an offer. I didn't know what I was doing, but I realized that that was the recipe for success. And so I realized that the only thing that I was missing from my formula already was just the offer. And so I was just producing this content. I plugged in an offer at the end and it just started working.
Kayla: So what's the magic offer?
Jesus Corona: It depends on what it is that you're doing. And so how you want to sell on TikTok is the same way you want to sell on every other social media platform. You want to post valuable content, make it all about the consumer at first, make it all about your viewer at first. And then at the very end, make it a very short piece of your content. Don't make it the focal point of it, sell, offer them, give them a call to action. Lead the person who watching that video somewhere. People like to be led, they really do. People like low- key, they like to be told what to do. So if you can tell them like, " Hey, if you like this piece of content, visit this link." People will do it. And that was just it. So it was really like produce value on the front- end, deliver your content quickly in short little spurts and then just offer them something, whatever it is that the offer that you're trying to push out, put it in your video, offer it, tell people to visit your link. And it works. People will visit the link. The big science behind it is just figuring out how to get your TikTok the account itself to generate views, to generate momentum. Because once you do that, just send them to wherever it is that you want to send them, people will convert.
Kayla: So I have a quick question for you because it seems like you're involved pretty early. And obviously we've talked about, okay, we've crossed a billion, there's tons of traffic on this thing. Have you noticed a change in how many followers you can get, things being limited, less traffic, anything like that?
Jesus Corona: Yeah. So over the last couple of months, especially during the pandemic, at first, it was good for producers. It was very producer- friendly because there was just a lot of people just digesting content. But then as the pandemic kind of progressed and people got bored being at home and more people were like, " Huh, maybe instead of digesting so much content, what if I start producing my own content?" And you saw that halfway through the pandemic, you definitely saw a shift because there was a lot more content being produced. And you saw that in the amount of views that your videos were getting across the entire platform. Even the people all the way at the top, all of a sudden their views were getting cut down by 10%. And then two weeks later it was, now their views are getting cut down by 20 and then 30. It is becoming increasingly more competitive because people are starting to catch on of how fast and how simple it really can be if you just apply yourself to TikTok. And so there is more videos out there where the attention is being divided. So it is a little more difficult, because I remember when I first got started, I could put out a really bad video and get three to 4, 000 views. Where now if I post that same exact video, I'll get three to 400 views. So it definitely is getting increasingly more competitive and every day that you choose not to get on the platform or you neglect it, is just another day that somebody else is deciding to get on the platform and give it a shot, and they're the ones that are winning.
Kayla: The time to take action is now Amanda.
Amanda: Yeah, exactly. We'll just stop this podcast recording. I'm going to go...
Kayla: Yeah, you have to go.
Jesus Corona: That's all you got out of this podcast? That crosstalk
Amanda: Okay. So let's just talk to about something you just said because we've had different influencers on here and we've had that conversation. We did a podcast the other day with Meredith Fine and then she was saying that influencers brought in billion dollars in revenue for businesses, which is a crazy amount.
Kayla: That's a real deal.
Amanda: That's a real deal. And with your 700, 000 followers, you were probably very much an influencer. So let's talk about having that influence. Does that rest a little bit on your shoulders? Like you said, you didn't want to seem like a sellout. I mean, that's a lot of eyeballs to try and convince people to do things.
Jesus Corona: Yeah, I think at first it was a little overwhelming because it happened pretty quickly. But thankfully I have a good support system around me personally, where they were able to just kind of ground me and be like, " Hey, they're following you because they like you." No one's going to follow you on social media because they hate you. Well, that they might, but most of the people that are following you saw a piece of content of yours and liked it so much that they wanted to personally follow you. Now you're a part of their life. And so when I really wrapped my head around the idea they were following me because of who I was, because of the content that I was putting out and it's helping people, when I got my head around that idea that it wasn't just a bunch of people with their attention on me but it was people that actually liked the things that I was saying, that's when it got easy to be like, okay, 700, 000 people who are following me because they like the content that I'm doing. That's pretty cool. And so I went away from being scared to being humbled almost, these people actually want to follow my life and my journey and what I have to say, which is crazy.
Kayla: What's your favorite piece of content that you've ever made?
Jesus Corona: So I did a series. It was actually during the pandemic, where it was a series that I was trying to move people's attention from the pandemic and from everything bad that was happening. And there was a series called, it was things happening around the world other than the coronavirus. And I would only talk about positive things, and then at the positive things happening around the world. And I just remember going through the comments and so people were just like, " You have no idea." I didn't know good things were happening in the world, like this shifting, how I can think, my mind was so consumed by this bad evil thing that was happening, and I see this content and it just brightens my day up. And so I made that into a series and just the feedback that I got from that, from people telling me like, " Wow." It really did shift how I thought about the world. I'm not just associating the world with bad things, but I realized that there's good things happening to those small shifts. I had one person who literally told me that they completely changed their lifestyle because of that series alone. They used to be super angry at the world and super, I don't know, whatever, and then all of a sudden they are happier and they're more free and they view the world a little bit differently because of my content. Having that impact on someone is literally just, it's mind blowing.
Kayla: Well, this is great because it's full cycle, because you had your life changed by Gary and then now you've gone and done the same thing, which is pretty incredible. It's like, okay, check mark, did that. Check mark to 700, 000 followers. All right. Changing the world. I think that's pretty amazing. So I have an unrelated question that I just, I mean, I have to ask you this, where are all these police officers getting the time to record all these dancing videos inaudible, by the way, like for serious I'm watching and he's going, " Are these guys at work?"
Jesus Corona: Yeah. It goes to show how quickly you can produce in TikTok, if anything. So there you go.
Amanda: So then now that you've had all this influence on TikTok, are you taking it to other different social media platforms? Are you on Instagram? Are you on Twitter? Are you on LinkedIn? Are you moving to different platforms as well?
Jesus Corona: Yeah. So now that I've kind of got TikTok on lock, I have a nice little system for myself to produce content and everything, the next step is moving on to other social media platforms. I have presences, I have LinkedIn, I have Instagram, I have Facebook, but in no way have I mastered them? So that's the next challenge. LinkedIn, I have pretty good LinkedIn lead generation kind of system in place. But Instagram and Facebook, I'm still kind of trying to figure it out because the dynamics on a lot of these social media platforms are a little bit different.
Amanda: Well, and the algorithms are definitely, like you mentioned a little bit before, the algorithms on Facebook and Instagram, those are a little bit more pay- to- play and not everybody wants to do that. Like you said, TikTok is for... So what do you say then to people who are the opposite of you? Like they've had their influence or they have their Instagram, Twitter, Facebook, followings, or LinkedIn and now they're going to add in TikTok, but they want to take whatever your success model is and move it back and forth.
Jesus Corona: Yeah. So TikTok, if you want it down as simple as it gets, keep your content simple and fast. Simple and fast, those are the keys. Do not sit there and try to talk to your phone like you would in an Instagram story for 30 seconds uninterrupted because that is not going to get you any success on TikTok. Keep your content short and quick, and you can use your content that you've posted on YouTube and LinkedIn and everything. You can use that as a reference to then transform it into TikTok native content. You don't have to create the content on the spot. You can still use the same ideas that you've already posted on your other social medias and just create it natively on TikTok. Don't try to repurpose it, don't try to upload the same exact video, but if you have a two- minute video on LinkedIn explaining how to do something, figure out how you can explain that same idea in 45 seconds and figure out how that 45 second explanation you can break it down into multiple six, seven seconds segments. That's really the challenge when it gets to TikTok, is how can you break down the ideas that you already have and make them TikTok- friendly? And the way that you do that is by breaking them down to a point where it's simple and it's super quick.
Amanda: And so do you think people should start doing that for their content on other platforms? If, for example, on Instagram stories, should you be kind of trying to do a seven second clip and see how that gets you or different things on their feeds and stuff?
Jesus Corona: Yeah, so there was an influencer that I used to follow. His name is Jason Capital. He had a large following on Instagram, and I remember following him even really before I was on TikTok. And I remember his IGTVs that he would put out from his seminars or whatever he was at, where he would just put a two minute clip of him talking. It was a two minute uninterrupted clip, and that was the thing that he was doing on Instagram. So whatever. And then I remember seeing him on TikTok. And he was one of the first entrepreneurs that really embraced TikTok to its fullest capacity and then try to figure it out, monetize it. And he caught on to that, keep your content quick and add cuts to it very quickly. I remember being impressed by how quickly he caught on to that, on TikTok because that was something that I see all the other marketers and entrepreneurs struggling with, and he caught onto it really quickly. And he grew his account over a million followers in probably like two months. He was at over a million followers on TikTok. And then I remember after he got that exposure on TikTok, he shifted his content on Instagram. No longer was his content on Instagram, a two minute just like clip of him talking uninterrupted, but now even on Instagram he was taking those two minutes and adding a bunch of cuts to it and making them shift, and making them do all the same things that he was doing on TikTok but he was just fitting the dimensions of an IGTV same principles. And all of a sudden his Instagram started to take off even more, you saw the engagement take off on his Instagram too. So I do recommend that if you're just getting started or even if you're already established, TikTok really is insightful in that way. You have to really think, why did this platform grow so quickly? There's a reason it's the fastest growing platform ever. It's not a coincidence. There's psychological reasons as to why that happened. And it's because we're at a point in our development as humans where we have so much going on and the easiest way to digest content is on your phone with swiping away, 30, 45 seconds, bits of information. And so when you can translate that formula onto the other social media platforms before everybody else, because everybody else is still stuck doing the same thing that was working, and because it was working and they got to the place that they got to following that formula, they think that that's the way that it's going to continue. And so it really is the people that can adapt the quickest to what's working are going to have success. TikTok is working. It's the fastest growing social media platform, why not study it and leverage it to your advantage?
Kayla: I mean, before we wrap up, I just have one more comment on that and you're absolutely right. Okay. We're swiping, swiping, swiping. That's how we're evolving. We're swiping now to find our life partners, were getting married based on this now. So you're absolutely right. It's just like my mind has gone inaudible.
Amanda: This has been such a great conversation, Jesus. I think honestly we're both super inspired. You lit the fire in us.
Kayla: You did it.
Amanda: Yeah. So thank you so much. Tell everybody where they can find you and where everything that they need to know about you, where can people find you and stuff?
Jesus Corona: Yeah. So to connect with me, I'm most active on TikTok and on Instagram, the handle is @ realjesuscorona, the same on both. And then if you have information about the business, you can visit mogulinfo. com.
Amanda: Awesome. Well, thank you so much again today, man. This was such a great conversation. We really appreciate it.
Jesus Corona: Thank you guys for having me on. That was fun. I enjoyed that.
Kayla: All right. Awesome. See you later. Hey, everyone. Thank you so much for joining us on the content callout today. We just talked to Jesus Corona, and wow. That was actually a mind- blowing conversation for me. I just learned so much. And I have to be honest, I really didn't take TikTok seriously. Jesus completely changed my mind. So the one thing he said that was a huge takeaway for me, I assumed that the only way that you could be popular on TikTok is if you had some sort of a dancing video or something like that, but he was telling us about taking super unsexy businesses and making them super successful and making tons of cash, which was really cool takeaway for me. Amanda, what did you learn from Jesus?
Amanda: I mean, I think his main principle is something that we could all remember sometimes and it's keep it simple. Keep it simple for people, help them to understand what your business is about, what you're about, tell the story as quickly and as easily as you can and you'll see the results from that. I think that is really important because sometimes I think as marketers we get really caught up in being like, oh, is this creative? Oh, is this fun? It's like, sometimes it doesn't need to be two thought out. It can just be simple.
Kayla: Yeah. That was really amazing. I really, really enjoyed that. So thank you all for listening. Give us a like, give us a share, give us a follow, and honestly tell us your TikTok stories because now I want to hear how many of you have been converted and I want to hear what you did. Thanks so much for listening and we'll see you guys next time. Bye.