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Episode 54  |  32:49 min

B2B Brands And Social Media: Where Do You Invest Your Time? [Tuck Ross] Ep #54

Episode 54  |  32:49 min  |  08.17.2021

B2B Brands And Social Media: Where Do You Invest Your Time? [Tuck Ross] Ep #54

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This is a podcast episode titled, B2B Brands And Social Media: Where Do You Invest Your Time? [Tuck Ross] Ep #54. The summary for this episode is: <p>In the ever-expanding world of social media—and with the ever-decreasing amount of free time—how do you know where to invest your efforts? Is there one platform that B2B brands should focus on over others? In this episode of Content Callout, Tuck Ross—the Senior Vice President of Marketing at Synchrony—shares how you can determine where to invest your efforts. He also emphasizes the importance of human connection, entertaining content, and the depth of relationships. Don’t miss it!&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[4:23] Social Media: Go where the organic attention is</li><li>[7:39] The difference between “spending” and “investing” your time</li><li>[10:43] The importance of the human connection</li><li>[13:48] Why LinkedIn has realized so much success</li><li>[17:43] Depth versus breadth of relationships&nbsp;</li><li>[20:52] How the algorithms reward consistency</li><li>[23:33] B2B brands can’t forget the entertainment factor</li><li>[28:32] The pandemic was a wakeup call</li><li>[31:03] How to connect with Tuck Ross</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Tuck Ross’s&nbsp;<a href="https://www.tuckross.com/tiktok-10-day-challenge/" rel="noopener noreferrer" target="_blank">10-Day TikTok Challenge</a></li></ul><h2>Connect with Tuck Ross</h2><ul><li>Tuck Ross’s&nbsp;<a href="https://www.tuckross.com/tiktok-10-day-challenge/" rel="noopener noreferrer" target="_blank">10-Day TikTok Challenge</a></li><li>Tuck’s&nbsp;<a href="https://www.tuckross.com/" rel="noopener noreferrer" target="_blank">Website</a></li><li>Follow on&nbsp;<a href="https://twitter.com/tuckross" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/tuckross/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

In the ever-expanding world of social media—and with the ever-decreasing amount of free time—how do you know where to invest your efforts? Is there one platform that B2B brands should focus on over others? In this episode of Content Callout, Tuck Ross—the Senior Vice President of Marketing at Synchrony—shares how you can determine where to invest your efforts. He also emphasizes the importance of human connection, entertaining content, and the depth of relationships. Don’t miss it! 

Guest Thumbnail
Tuck Ross
Senior Marketing ExecutiveConnect on LinkedIn

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