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Episode 49  |  46:01 min

How to Monetize and Market Your Podcast with Dan Sanchez, Ep #49

Episode 49  |  46:01 min  |  07.13.2021

How to Monetize and Market Your Podcast with Dan Sanchez, Ep #49

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This is a podcast episode titled, How to Monetize and Market Your Podcast with Dan Sanchez, Ep #49. The summary for this episode is: <p>Monetizing a B2B podcast is at the forefront of every marketer's mind. But is it easier said than done? According to Dan Sanchez, the Director of Audience Growth for Sweetfish Media and co-host of the B2B Growth podcast—there are great short-term and long-term strategies. In this week’s episode of Content Callout, we continue with our podcast theme. If you’re ready to take the leap into podcasting, this is a series you don’t want to miss.</p><h2>Outline of This Episode</h2><ul><li>[0:52] Podcasting as an account-based marketing tool</li><li>[4:53] How to reach someone on your “dream” list</li><li>[6:05] Become a thought leader by surrounding yourself with experts</li><li>[8:05] How to make your B2B content interesting&nbsp;</li><li>[14:00] Keep SEO in mind with podcasting</li><li>[23:22] Dan’s favorite podcasts for learning (and for fun)</li><li>[27:00] Is the podcast realm overly saturated?</li><li>[33:52] How to reach and retain the right audience</li><li>[43:38] How to connect with Dan Sanchez</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://uk.virginmoney.com/" rel="noopener noreferrer" target="_blank">Virgin Money</a></li><li>Episode #20 with&nbsp;<a href="https://www.contentcallout.com/james-carbary-shares-why-a-b2b-business-needs-a-podcast-ep-20/" rel="noopener noreferrer" target="_blank">James Carbary</a></li><li>Episode #25 with&nbsp;<a href="https://www.contentcallout.com/skipthedishes-driving-innovation-building-relationship-jeff-adamson-ep-25/" rel="noopener noreferrer" target="_blank">Jeff Adamson</a></li><li><a href="http://www.cinnamondenise.com/podcast" rel="noopener noreferrer" target="_blank">The Music Executive</a>&nbsp;podcast</li><li><a href="https://www.legalandcreative.com/the-innovative-agency/" rel="noopener noreferrer" target="_blank">The Innovative Agency</a>&nbsp;podcast</li><li>The&nbsp;<a href="https://wondery.com/shows/business-wars/" rel="noopener noreferrer" target="_blank">Business Wars</a>&nbsp;podcast</li><li><a href="https://podcasts.apple.com/us/podcast/id1187402810?ls=1&amp;mt=2" rel="noopener noreferrer" target="_blank">Noah Kagan Presents</a></li><li><a href="https://podcasts.apple.com/us/podcast/state-of-demand-gen/id1511588213" rel="noopener noreferrer" target="_blank">State of Demand Gen</a></li><li><a href="https://www.secondlifepod.com/" rel="noopener noreferrer" target="_blank">Second Life</a>&nbsp;podcast</li></ul><h2>Connect with Dan Sanchez</h2><ul><li><a href="https://sweetfishmedia.com/" rel="noopener noreferrer" target="_blank">Sweetfish Media</a></li><li>Daniel’s&nbsp;<a href="https://danchez.com/" rel="noopener noreferrer" target="_blank">Website</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/digitalmarketingdan/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://sweetfishmedia.com/10k" rel="noopener noreferrer" target="_blank">How to Get 10,000 Followers on LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Monetizing a B2B podcast is at the forefront of every marketer's mind. But is it easier said than done? According to Dan Sanchez, the Director of Audience Growth for Sweetfish Media and co-host of the B2B Growth podcast—there are great short-term and long-term strategies. In this week’s episode of Content Callout, we continue with our podcast theme. If you’re ready to take the leap into podcasting, this is a series you don’t want to miss.

Guest Thumbnail
Dan Sanchez
The Director of Audience Growth for Sweetfish Media and co-host of the B2B Growth podcastConnect on LinkedIn

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