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Episode 4  |  22:01 min

Jeanniey Walden’s ‘Weekend Words’ Marketing Strategy, Ep. #4

Episode 4  |  22:01 min  |  09.01.2020

Jeanniey Walden’s ‘Weekend Words’ Marketing Strategy, Ep. #4

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This is a podcast episode titled, Jeanniey Walden’s ‘Weekend Words’ Marketing Strategy, Ep. #4. The summary for this episode is: <p>How do we adapt our marketing to use “Weekend Words”? How do we incorporate data-driven storytelling into our marketing strategy? How important is personal branding for a marketer? In this episode of Content Callout, Jeanniey Walden—the Chief Innovation and Marketing Officer at DailyPay—points out that we focus so much on building other people’s brands that we forget to build our own brands. She emphasizes the necessity for authenticity and relatability and how to build it into our marketing strategy. She offers an inspirational take on the marketing process—and shares how to implement “Weekend Words” into your marketing. Don’t miss it!</p> <h2>Outline of This Episode</h2> <ul> <li>[2:20] Why you should strive to embody AIR</li> <li>[4:10] How to tactically build authenticity into marketing</li> <li>[6:57] Weaving Weekend Words into SEO</li> <li>[8:51] How to retain relevance in your space</li> <li>[11:05] Why you want to be like GaryVee</li> <li>[14:45] Why you should embrace data-driven storytelling</li> <li>[17:50] What holds you back from being successful</li> <li>[19:57] How to connect with Jeanniey</li> </ul> <h2>Resources & People Mentioned</h2> <ul> <li><a href="https://www.dailypay.com/" target="_blank" rel= "noopener">DailyPay</a></li> <li><a href="https://www.garyvaynerchuk.com/" target="_blank" rel= "noopener">GaryVee</a></li> <li>BOOK: <a href= "https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR" target="_blank" rel="noopener">Building a StoryBrand</a></li> </ul> <h2>Connect with Jeanniey Walden</h2> <ul> <li>Connect on <a href="https://www.linkedin.com/in/jeanniey/" target="_blank" rel="noopener">LinkedIn</a></li> <li>Follow on <a href="https://twitter.com/jeanniey_" target= "_blank" rel="noopener">Twitter</a></li> <li>Connect on <a href="https://www.facebook.com/jeanniey.walden" target="_blank" rel="noopener">Facebook</a></li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li><a href="https://contentcallout.com" target="_blank" rel= "noopener">https://ContentCallout.com</a></li> </ul> <p><br /> <strong>Subscribe to CONTENT CALLOUT on</strong> <strong><br /> </strong><a href= "https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>,</strong> <a href= "https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target= "_blank" rel= "noopener"><strong>Spotify</strong></a><strong>,</strong> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p>

How do we adapt our marketing to use “Weekend Words”? How do we incorporate data-driven storytelling into our marketing strategy? How important is personal branding for a marketer? In this episode of Content Callout, Jeanniey Walden—the Chief Innovation and Marketing Officer at DailyPay—points out that we focus so much on building other people’s brands that we forget to build our own brands. She emphasizes the necessity for authenticity and relatability and how to build it into our marketing strategy. She offers an inspirational take on the marketing process—and shares how to implement “Weekend Words” into your marketing. Don’t miss it!

Outline of This Episode

  • [2:20] Why you should strive to embody AIR
  • [4:10] How to tactically build authenticity into marketing
  • [6:57] Weaving Weekend Words into SEO
  • [8:51] How to retain relevance in your space
  • [11:05] Why you want to be like GaryVee
  • [14:45] Why you should embrace data-driven storytelling
  • [17:50] What holds you back from being successful
  • [19:57] How to connect with Jeanniey

Resources & People Mentioned

Connect with Jeanniey Walden

Connect With the Content Callout Team


Subscribe to CONTENT CALLOUT on
Apple Podcasts, Spotify, Google Podcasts

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