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Episode 65  |  54:50 min

The Evolution of Marketing: Past, Present, and Future, Ep #65

Episode 65  |  54:50 min  |  11.02.2021

The Evolution of Marketing: Past, Present, and Future, Ep #65

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This is a podcast episode titled, The Evolution of Marketing: Past, Present, and Future, Ep #65. The summary for this episode is: <p>It’s safe to say that marketing is ever-evolving, encompassing new ideas that build on the successful tactics of the past. In this special panel episode of Content Callout, Scott Cunningham, Lindsay Tjepkema, and Sarah Scudder each share a unique perspective on the past, present, and future of marketing. They talk podcasting, email marketing, print and packaging, data, and so much more. If you’re ready to see marketing in a whole new light, don’t miss this episode!&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:40] Learn more about Scott, Lindsay, and Sarah</li><li>[4:25] A discussion on the state of marketing today</li><li>[10:21] Authenticity from a print and packaging perspective</li><li>[16:38] Is data-based marketing the future?</li><li>[23:23] How to make the podcasting process easier</li><li>[27:42] How data influences print and packaging&nbsp;</li><li>[29:37] Battling the rising cost of print supplies&nbsp;</li><li>[31:10] Building a successful email campaign</li><li>[38:21] Podcasting—and marketing—is a long game</li><li>[40:32] What the future of marketing could look like</li><li>[48:55] Q&amp;A session with Lindsay, Scott, and Sarah</li><li>[52:55] Some final thoughts from the panel</li></ul><h2>Connect with Scott Cunningham</h2><ul><li>Scott Cunningham is the Co-Founder and Managing Director of&nbsp;<a href="https://www.sociallite.ca/" rel="noopener noreferrer" target="_blank">Social Lite</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/scott-cunningham-ecommerce/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://merchantmastery.io/" rel="noopener noreferrer" target="_blank">Merchant Mastery</a></li></ul><h2>Connect with Lindsay Tjepkema</h2><ul><li>Lindsay Tjepkema is the CEO and co-founder of&nbsp;<a href="https://www.casted.us/" rel="noopener noreferrer" target="_blank">Casted</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/lindsaytjepkema/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect with Sarah Scudder</h2><ul><li>Sarah Scudder was the President and CRO of&nbsp;<a href="https://rsnetwork.com/" rel="noopener noreferrer" target="_blank">Real Sourcing Network</a>&nbsp;and is now the CMO at&nbsp;<a href="https://sourceday.com/" rel="noopener noreferrer" target="_blank">SourceDay</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/sscuddermarketingstrategist/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

It’s safe to say that marketing is ever-evolving, encompassing new ideas that build on the successful tactics of the past. In this special panel episode of Content Callout, Scott Cunningham, Lindsay Tjepkema, and Sarah Scudder each share a unique perspective on the past, present, and future of marketing. They talk podcasting, email marketing, print and packaging, data, and so much more. If you’re ready to see marketing in a whole new light, don’t miss this episode! 

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Sarah Scudder
Chief Marketing Officer at SourceDayConnect on LinkedIn
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Lindsay Tjepkema
CEO & Co-Founder at CastedConnect on LinkedIn
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Scott Cunningham
Founder and Managing Director of Social LiteConnect on LinkedIn

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