Episode Thumbnail
Episode 8  |  34:27 min

How to Build a Stellar B2B Content Strategy, Ep. #8

Episode 8  |  34:27 min  |  09.22.2020

How to Build a Stellar B2B Content Strategy, Ep. #8

00:00
00:00
This is a podcast episode titled, How to Build a Stellar B2B Content Strategy, Ep. #8. The summary for this episode is: <p>What is the difference between just creating content and creating direct response funnels? How should you build out a B2B content strategy? How does keyword cannibalism come into play? You need to create an environment for SEO to flourish paired with powerful content. How do you do that?</p> <p>In this episode of Content Callout, Aaron Orendorff—The VP of Marketing at Common Thread Collective—shares a simple and effective way to immediately boost your rankings, build better content, and keep your brand relevant. </p> <h2>Outline of This Episode</h2> <ul> <li>[2:31] 3 ways to instantly change your results</li> <li>[5:24] They KEY to Aaron’s popularity</li> <li>[9:12] Creating content OR direct response funnels</li> <li>[15:13] What in the world is offloading aggressively?</li> <li>[19:51] How to know when Upwork is working</li> <li>[21:36] SEO cannibalism: the full discussion</li> <li>[27:06] The intersection of “Content is King” and Video </li> <li>[31:57] How to connect with Aaron Orendorff</li> </ul> <h2>Resources & People Mentioned</h2> <ul> <li><a href="https://supermetrics.com/" target="_blank" rel= "noopener">Supermetrics</a></li> <li><a href="https://www.upwork.com/" target="_blank" rel= "noopener">Upwork</a></li> </ul> <h2>Connect with Aaron Orendorff</h2> <ul> <li><a href="https://commonthreadco.com/" target="_blank" rel= "noopener">Common Thread Collective</a></li> <li><a href="https://www.iconicontent.com/" target="_blank" rel= "noopener">iconiContent</a></li> <li>Follow on <a href="https://twitter.com/AaronOrendorff" target= "_blank" rel="noopener">Twitter</a></li> <li>Connect on <a href= "https://www.linkedin.com/in/aaronorendorff/" target="_blank" rel= "noopener">LinkedIn</a></li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li><a href="https://contentcallout.com" target="_blank" rel= "noopener">https://ContentCallout.com</a></li> </ul> <p><br /> <strong>Subscribe to CONTENT CALLOUT on</strong> <strong><br /> </strong><a href= "https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>,</strong> <a href= "https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target= "_blank" rel= "noopener"><strong>Spotify</strong></a><strong>,</strong> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p>

What is the difference between just creating content and creating direct response funnels? How should you build out a B2B content strategy? How does keyword cannibalism come into play? You need to create an environment for SEO to flourish paired with powerful content. How do you do that?

In this episode of Content Callout, Aaron Orendorff—The VP of Marketing at Common Thread Collective—shares a simple and effective way to immediately boost your rankings, build better content, and keep your brand relevant. 

Outline of This Episode

  • [2:31] 3 ways to instantly change your results
  • [5:24] They KEY to Aaron’s popularity
  • [9:12] Creating content OR direct response funnels
  • [15:13] What in the world is offloading aggressively?
  • [19:51] How to know when Upwork is working
  • [21:36] SEO cannibalism: the full discussion
  • [27:06] The intersection of “Content is King” and Video 
  • [31:57] How to connect with Aaron Orendorff

Resources & People Mentioned

Connect with Aaron Orendorff

Connect With the Content Callout Team


Subscribe to CONTENT CALLOUT on
Apple Podcasts, Spotify, Google Podcasts

More Episodes

How to Create Google-Optimized Content with Ryo Chiba, Ep #74

How to Create Google-Optimized Content with Ryo Chiba, Ep #74

90 Days To LinkedIn Marketing Success, with Sarah Scudder

90 Days To LinkedIn Marketing Success, with Sarah Scudder

The Best and Worst Moments of 2021, Ep #72

The Best and Worst Moments of 2021, Ep #72

Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70

Successfully Hiring for a B2B SaaS Startup with Jackie Hermes, Ep #70

Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69

Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69

The Death of Third-Party Cookies with Ana Raynes, Ep #68

The Death of Third-Party Cookies with Ana Raynes, Ep #68