Navigating Change in B2B Marketing with Julia Goebel, Ep #92

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This is a podcast episode titled, Navigating Change in B2B Marketing with Julia Goebel, Ep #92. The summary for this episode is: <p>Navigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:14] Julia’s rapid-fire marketing tips</li><li>[2:30] Navigating change in the B2B marketing world</li><li>[5:00] How to make change manageable</li><li>[8:01] The more you struggle, the faster you sink</li><li>[9:48] How to lead a team that’s being acquired&nbsp;</li><li>[14:14] The biggest mistakes that leaders make</li><li>[18:20] How to plan your day the night before</li><li>[20:08] How to connect with Julia Goebel</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.amazon.com/Managing-Transitions-Making-Most-Change/dp/0738213802" rel="noopener noreferrer" target="_blank">Managing Transitions</a>&nbsp;by William Bridges</li></ul><h2>Connect with Julia Goebel</h2><ul><li>Connect with Julia on&nbsp;<a href="https://www.linkedin.com/in/goebeljulia/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Julia on&nbsp;<a href="https://twitter.com/GoebelJulia" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p><p><br></p>

DESCRIPTION

Navigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm.