Creative Strategies to Source and Optimize Content with Justin Schmidt, Ep #79

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This is a podcast episode titled, Creative Strategies to Source and Optimize Content with Justin Schmidt, Ep #79. The summary for this episode is: <p>B2B brands are worried their content is too boring, so they often focus on making it pretty. Justin Schmidt—the VP of Marketing at Capacity, a B2B SaaS platform—believes that’s the wrong move. In this episode of The Content Callout, Justin shares some unique ways you can source interesting and valuable content&nbsp;<em>and</em>&nbsp;how you can get it to rank so looking pretty doesn’t matter.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[0:56] Justin’s background in marketing + leadership</li><li>[5:50] Tip #1: Pretty doesn’t always equal good content</li><li>[10:19] Tip #2: Everyone should keep a swipe file</li><li>[12:36] Tip #3: Join the same communities as your customers</li><li>[17:50] Off-the-beaten-path places to source content</li><li>[21:42] How creative ideas fit into content strategies</li><li>[26:10] Where content fits in the funnel</li><li>[31:06] How to create content clusters that rank</li><li>[35:24] Justin’s favorite piece of content</li><li>[38:22] How to connect with Justin Schmidt</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.tiktok.com/@dan_from_hr?lang=en" rel="noopener noreferrer" target="_blank">Dan.From.HR</a></li><li><a href="https://superpath.co/" rel="noopener noreferrer" target="_blank">Superpath</a></li><li><a href="https://onlinegeniuses.com/" rel="noopener noreferrer" target="_blank">Online Geniuses</a></li></ul><h2>Connect with Justin Schmidt</h2><ul><li><a href="https://capacity.com/" rel="noopener noreferrer" target="_blank">Capacity</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/justinallenschmidt/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on Twitter</li><li><a href="https://capacity.com/resource_type/the-support-automation-show/" rel="noopener noreferrer" target="_blank">The Support Automation Show</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

DESCRIPTION

B2B brands are worried their content is too boring, so they often focus on making it pretty. Justin Schmidt—the VP of Marketing at Capacity, a B2B SaaS platform—believes that’s the wrong move. In this episode of The Content Callout, Justin shares some unique ways you can source interesting and valuable content and how you can get it to rank so looking pretty doesn’t matter. 

Outline of This Episode

  • [0:56] Justin’s background in marketing + leadership
  • [5:50] Tip #1: Pretty doesn’t always equal good content
  • [10:19] Tip #2: Everyone should keep a swipe file
  • [12:36] Tip #3: Join the same communities as your customers
  • [17:50] Off-the-beaten-path places to source content
  • [21:42] How creative ideas fit into content strategies
  • [26:10] Where content fits in the funnel
  • [31:06] How to create content clusters that rank
  • [35:24] Justin’s favorite piece of content
  • [38:22] How to connect with Justin Schmidt

Resources & People Mentioned

Connect with Justin Schmidt

Connect with The Content Callout


Subscribe to The Content Callout on

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