Content Callout

Can you be more effective if you simplify your messaging? Does it pay to be solution-focused? Do the little things really matter all that much? Matt Kerbel certainly thinks so. In this episode of Content Callout, Matt shares why simplifying your messaging and focusing on what matters is so impactful.
Matt Kerbel is the VP of Marketing at Homie. He’s previously worked as the Head of Marketing and Brand Strategy at Canoo, was the Senior Director of Innovation at MeUndies, the Head of Marketing for Lyft, and so much more. His breadth and depth of experience in marketing makes this a transformational conversation you cannot miss.
Outline of This Episode
[1:44] Matt’s three actionable strategies + tactics
[3:33] Dialing in on your messaging
[6:04] Brand evolution: solution-focused to lifestyle
[9:44] Hiring for large corporations and startups
[16:55] Stop relying on the campaign mindset
[19:02] How to build empathy and trust at scale
[25:16] The evolution of communication
[30:10] It’s time to look out for each other
[31:24] How to connect with Matt
Resources & People Mentioned
Online Geniuses
Procurement Foundry
Dave.com
Slack
Connect with Matt Kerbel
Connect on LinkedIn
Connect With the Content Callout Team
https://ContentCallout.com
Subscribe to CONTENT CALLOUT on   Apple Podcasts, Spotify, Google Podcasts

Matt Kerbel

VP of Marketing at Homie

Can you be more effective if you simplify your messaging? Matt Kerbel certainly thinks so. In this episode of Content Callout, Matt shares why simplifying your messaging and focusing on what matters is so impactful.

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

<p>Is growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company’s growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout.</p><h2>Outline of This Episode</h2><ul><li>[1:07] Learn more about Sandro Meyer</li><li>[2:39] Sandro’s rapid-fire marketing tips</li><li>[5:56] Split your funnel into audience and prospects</li><li>[13:50] Why Sandro emphasizes co-marketing</li><li>[19:30] Content distribution is like a trade magazine&nbsp;</li><li>[23:00] Growth hacking shouldn’t be prioritized&nbsp;</li><li>[26:05] How to handle clients who expect immediate growth</li><li>[30:46] Every marketer has a different path to follow&nbsp;</li><li>[33:37] How to connect with Sandro Meyer</li></ul><h2>Connect with Sandro Meyer</h2><ul><li><a href="https://www.growthbay.ch/" rel="noopener noreferrer" target="_blank">GrowthBay</a></li><li>Sign up for Sandro’s&nbsp;<a href="https://www.growthreport.ch/" rel="noopener noreferrer" target="_blank">newsletter</a></li><li><a href="https://podcasts.apple.com/us/podcast/the-growth-leadership-show/id1552765047" rel="noopener noreferrer" target="_blank">The Growth Leadership Show</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Sandro Meyer

Partner and Co-Founder of GrowthBay

B2B growth hacking—is it a true marketing strategy? Or a gimmick? Sandro Meyer shares his take in this episode of The Content Callout.


Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97

Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In

<p>Market research in the B2B space is often overlooked or, at best, done poorly. But speaking to your customer is the best way to direct every step of marketing and sales. Market research helps you move beyond assumptions and create a marketing strategy that will be effective. Christian Klepp shares how to do just that in this episode of The Content Callout.&nbsp;</p><p>Christian Klepp is the Co-Founder/Director of Client Engagement at EINBLICK Consulting, a Toronto-based B2B Tech SaaS and services marketing company. He also hosts B2B Marketers on a Mission.&nbsp;</p><p><br></p><h2>Outline of This Episode</h2><ul><li>[0:58] Christian’s 3 rapid-fire marketing tips</li><li>[1:32] Why you should niche down—and how</li><li>[5:41] The importance of B2B market research&nbsp;</li><li>[9:24] Go-to questions for customer conversations</li><li>[12:22] Don’t neglect secondary research</li><li>[14:53] How to lead with authority and expert positioning&nbsp;</li><li>[23:39] Don’t be afraid to take a stand within your industry&nbsp;</li><li>[26:28] How to build a personal brand to make an impact</li><li>[32:50] Where to reach out to Christian to have a conversation&nbsp;</li></ul><p><br></p><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.gartner.com/en/sales/insights/b2b-buying-journey" rel="noopener noreferrer" target="_blank">The B2B Buying Journey</a></li><li><a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR" rel="noopener noreferrer" target="_blank">Building a StoryBrand</a>&nbsp;by Donald Miller</li></ul><h2>Connect with Christan Klepp</h2><ul><li><a href="https://www.einblick.co/" rel="noopener noreferrer" target="_blank">EINBLICK</a></li><li><a href="https://www.einblick.co/podcasts/" rel="noopener noreferrer" target="_blank">B2B Marketers on a Mission</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/christian-klepp-einblickconsulting/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

Christian Klepp shares why market research can make or break your B2B marketing endeavors in this episode of Negotiations Ninja. 


The Importance of B2B Market Research with Christian Klepp, Ep #96

The Importance of B2B Market Research with Christian Klepp

<p>Mark Evans is a Fractional CMO for B2B SaaS companies. He helps companies assess their business, identify opportunities and gaps, and create a solid B2B marketing foundation, so the business is marketing to the right people in the right channels at the right time.&nbsp;</p><p><br></p><p>He starts by determining where your company fits in the competitive landscape. Then he helps you decide where to position yourself to share what you do, who you serve, why it matters, and how you’re unique in the marketplace. He’ll help you decide where to tell your story, how to tell it, and how to build content so you can tell your story&nbsp;<em>where it matters</em>.&nbsp;</p><p><br></p><p>In this episode of The Content Callout, Mark explains how he helps B2B brands build a solid marketing foundation as a Fractional CMO. Don’t miss it!&nbsp;</p><p><br></p><h2>Outline of This Episode</h2><ul><li>[1:25] What is a fractional CMO?</li><li>[3:23] Marks 3 rapid-fire marketing tips</li><li>[4:53] Talk to your customers regularly</li><li>[9:48] Why you should only use a few marketing channels</li><li>[13:57] How to choose the right marketing channels&nbsp;</li><li>[17:17] Mark’s 4 C’s of LinkedIn</li><li>[19:29] A conversation about the LinkedIn algorithm</li><li>[22:28] Mark’s preferred content creation strategy</li><li>[26:36] Bonus tip: You need to start a podcast</li><li>[28:13] How companies can leverage content-driven marketing</li><li>[31:35] Where you should start building your marketing foundation&nbsp;</li><li>[34:28] The #1 thing marketers are doing that’s preventing success</li><li>[35:47] How to connect with Mark Evans</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://rosssimmonds.com/" rel="noopener noreferrer" target="_blank">Ross Simmonds</a></li></ul><h2>Connect with Mark Evans</h2><ul><li><a href="https://www.marketingspark.co/podcasts/" rel="noopener noreferrer" target="_blank">The Marketing Spark Podcast</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/markev/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/markevans" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Read on&nbsp;<a href="https://markevans.medium.com/about" rel="noopener noreferrer" target="_blank">Medium</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

Mark Evans

Fractional CMO

How do you build a B2B marketing foundation? Fractional CMO Mark Evans shares the details in this episode of The Content Callout.


Building a B2B Marketing Foundation with Fractional CMO Mark Evans, Ep #95

Building a B2B Marketing Foundation with Fractional CMO Mark Evans

<p>In his first internship as a content writer for a VC-based SaaS company, Jack Vawdrey fell in love with the craft. Jack now works as the Director of Content Marketing at Vista Point Advisors and as an independent consultant for private equity investors. He helps his clients use content to differentiate their firms. But how should content be different in the private equity firms and venture capitalist space? Jack shares some solid tips in this episode of The Content Callout.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:06] Jack’s three rapid-fire actionable tips</li><li>[2:18] Automate to remove excess tasks from your plate</li><li>[3:43] How is content marketing for private equity firms different?</li><li>[5:43] Balancing promotion versus production</li><li>[8:42] Jack’s favorite promotion tactics&nbsp;</li><li>[12:50] Using content throughout the customer journey</li><li>[17:01] How to connect with Jack Vawdrey</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://zapier.com/" rel="noopener noreferrer" target="_blank">Zapier</a></li><li><a href="https://www.orbitmedia.com/team/andy-crestodina/" rel="noopener noreferrer" target="_blank">Andy Crestodina</a></li></ul><h2>Connect with Jack Vawdrey</h2><ul><li>Jack’s&nbsp;<a href="http://jackvawdrey.com/" rel="noopener noreferrer" target="_blank">website</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/jackvawdrey/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

Jack Vawdrey

Director of Content Marketing at Vista Point Advisors

What should content marketing for private equity firms look like? Jack Vawdrey shares his strategies in this episode of The Content Callout. 


Content Marketing for Private Equity Firms with Jack Vawdrey, Ep #94

Content Marketing for Private Equity Firms with Jack Vawdrey

<p>Whether you’re new to B2B marketing or are transitioning out of a corporate role and starting your own business, confidence in your position isn’t always a given. While it’s natural to question your abilities, you are where you are for a reason. You’re qualified for the role you’re in—so how do you claim that self-confidence? Andrea TheoJohn shares why valuing what you have to offer is so important—and how to boost your self-confidence. She shares three unique ways to remember your value in this episode of The Content Callout.&nbsp;</p>

Andrea TheoJohn

Senior Brand Strategist

In this episode, Andrea TheoJohn shares 3 tips B2B marketers can use to boost their self-confidence and excel in their roles.


3 Tips B2B Marketers Can Use to Boost their Self-Confidence with Andrea TheoJohn, Ep #93

3 Tips B2B Marketers Can Use to Boost their Self-Confidence with Andrea TheoJohn

<p>Navigating changes in B2B marketing—and life in general—has been a heavily discussed topic in recent years. The COVID-19 pandemic changed life as we know it and propelled us forward in numerous ways. As a marketing leader, Julia Goebel is a pro at navigating change. In this episode of The Content Callout, we have a conversation about how marketing leaders can help their teams navigate change in the B2B marketing realm.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:14] Julia’s rapid-fire marketing tips</li><li>[2:30] Navigating change in the B2B marketing world</li><li>[5:00] How to make change manageable</li><li>[8:01] The more you struggle, the faster you sink</li><li>[9:48] How to lead a team that’s being acquired&nbsp;</li><li>[14:14] The biggest mistakes that leaders make</li><li>[18:20] How to plan your day the night before</li><li>[20:08] How to connect with Julia Goebel</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.amazon.com/Managing-Transitions-Making-Most-Change/dp/0738213802" rel="noopener noreferrer" target="_blank">Managing Transitions</a>&nbsp;by William Bridges</li></ul><h2>Connect with Julia Goebel</h2><ul><li>Connect with Julia on&nbsp;<a href="https://www.linkedin.com/in/goebeljulia/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Julia on&nbsp;<a href="https://twitter.com/GoebelJulia" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p><p><br></p>

Julia Goebel

VP of Growth Marketing at Sympir

Navigating change in B2B marketing isn't easy. That's why Julia Goebel shares her management strategies in this episode of Negotiations Ninja. 


Navigating Change in B2B Marketing with Julia Goebel, Ep #92

Navigating Change in B2B Marketing with Julia Goebel

The team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

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