Content Callout

Can you be more effective if you simplify your messaging? Does it pay to be solution-focused? Do the little things really matter all that much? Matt Kerbel certainly thinks so. In this episode of Content Callout, Matt shares why simplifying your messaging and focusing on what matters is so impactful.
Matt Kerbel is the VP of Marketing at Homie. He’s previously worked as the Head of Marketing and Brand Strategy at Canoo, was the Senior Director of Innovation at MeUndies, the Head of Marketing for Lyft, and so much more. His breadth and depth of experience in marketing makes this a transformational conversation you cannot miss.
Outline of This Episode
[1:44] Matt’s three actionable strategies + tactics
[3:33] Dialing in on your messaging
[6:04] Brand evolution: solution-focused to lifestyle
[9:44] Hiring for large corporations and startups
[16:55] Stop relying on the campaign mindset
[19:02] How to build empathy and trust at scale
[25:16] The evolution of communication
[30:10] It’s time to look out for each other
[31:24] How to connect with Matt
Resources & People Mentioned
Online Geniuses
Procurement Foundry
Dave.com
Slack
Connect with Matt Kerbel
Connect on LinkedIn
Connect With the Content Callout Team
https://ContentCallout.com
Subscribe to CONTENT CALLOUT on   Apple Podcasts, Spotify, Google Podcasts

Matt Kerbel

VP of Marketing at Homie

Can you be more effective if you simplify your messaging? Matt Kerbel certainly thinks so. In this episode of Content Callout, Matt shares why simplifying your messaging and focusing on what matters is so impactful.

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

<p>According to Camille Trent—The Head of Content at Dooly—<em>everything</em>&nbsp;is content. And content generation is easy but&nbsp;<em>can</em>&nbsp;be difficult if you don’t do it well. In this episode of The Content Callout, we cover what Camille’s mantra means, talk about method marketing, and discuss how to leverage communities to make better content. Check it out!</p><h2>Outline of This Episode</h2><ul><li>[0:58] Camille’s rapid-fire tips</li><li>[1:50]&nbsp;<em>Everything</em>&nbsp;is content</li><li>[3:58] How to cultivate curiosity and apply it</li><li>[8:44] Applying method acting to marketing</li><li>[13:17] How to choose content that reflects your customer’s life</li><li>[15:51] Learning from communities and conversations&nbsp;</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>“<a href="https://www.hbo.com/movies/everything/copy" rel="noopener noreferrer" target="_blank">Everything is Copy</a>” documentary</li><li><a href="https://thursdaynightsales.com/" rel="noopener noreferrer" target="_blank">Thursday Night Sales</a></li><li><a href="https://www.30mpc.com/" rel="noopener noreferrer" target="_blank">30 Minutes to President’s Club</a></li><li><a href="https://www.earwolf.com/show/how-did-this-get-made/" rel="noopener noreferrer" target="_blank">How Did This Get Made?&nbsp;</a></li><li><a href="https://procurementfoundry.com/" rel="noopener noreferrer" target="_blank">Procurement Foundry</a></li></ul><h2>Connect with Camille Trent0m&nbsp;</h2><ul><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/camillehansentrent/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/camilletrent" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://www.dooly.ai/" rel="noopener noreferrer" target="_blank">Dooly</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

Camille Trent

The Head of Content at Dooly

According to Camille Trent—The Head of Content at Dooly—everything is content. Learn what her mantra means in this episode of The Content Callout!


Everything is Content According to Camille Trent, Ep #103

Everything is Content According to Camille Trent

According to Camille Trent—The Head of Content at Dooly—everything is content. And content generation is easy but can be difficult if you don’t do it well. In this episode of The Content Callout, we cover what Camille’s mantra means, talk about method marketing, and discuss how to leverage communities to make better content. Check it out!


<p>When you’re taking on a role at a new company, it can be easy to dive right in and put your nose to the grindstone. But like you invest in a discovery phase with new customers, you shouldn’t neglect the discovery phase in your new role.&nbsp;</p><p>Marissa Homère is the VP of Marketing at Irwin, an investor relations and capital market software company based in Toronto. In this episode of The Content Callout, we’ll talk about building, scaling, and leading a B2B marketing team.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[0:58] Learn more about Marissa Homère</li><li>[3:00] Learn more about Irwin’s tool</li><li>[5:18] Marissa’s rapid-fire tips for marketers</li><li>[8:23] Why you need to focus on discovery</li><li>[12:54] How to make marketing a revenue center</li><li>[18:03] Emotional intelligence and empathetic leadership&nbsp;</li><li>[21:05] The work-from-home era is changing the workforce</li><li>[23:19] Marissa’s experience taking a lead role at Irwin</li><li>[24:51] How to structure a team to scale your business</li><li>[30:09] Does a gated white paper generate leads?</li><li>[33:42] Your ideal customer profile is just a building block</li><li>[36:45] Best practices aren’t best practices for everyone</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://modernmarketingcertificate.com/" rel="noopener noreferrer" target="_blank">The Modern Marketing Certificate</a></li></ul><h2>Connect with Marissa Homère</h2><ul><li><a href="https://www.getirwin.com/" rel="noopener noreferrer" target="_blank">Irwin</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/marissahomere/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

Marissa Homère

VP Marketing at Irwin

In this episode of The Content Callout, Marissa Homère shares why the discovery phase is imperative to the success of your role in marketing.


Don’t Neglect the Discovery Phase as a New B2B Marketer with Marissa Homère, Ep #102

Don’t Neglect the Discovery Phase as a New B2B Marketer with Marissa Homère

<p>Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content&nbsp;<em>strategy</em>&nbsp;and how to use psychology to improve content&nbsp;<em>quality</em>. Don’t miss it!</p><h2>Outline of This Episode</h2><ul><li>[1:11] Camela’s 3 rapid-fire tips for listeners&nbsp;</li><li>[1:43] Using data to improve content strategy</li><li>[5:08] Forget “features”—get to the pain point</li><li>[8:30] How to use psychology to improve content quality&nbsp;</li><li>[11:15] The idea of nonviolent communication</li><li>[13:13] Learn about Camela’s Revenue Marketing Report Podcast</li><li>[14:06] The importance of a social presence online&nbsp;</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.amazon.com/Nonviolent-Communication-Language-Life-Changing-Relationships/dp/189200528X" rel="noopener noreferrer" target="_blank">Nonviolent Communication</a>&nbsp;by Marshall Rosenberg, PhD</li><li><a href="https://clearbit.com/" rel="noopener noreferrer" target="_blank">Clearbit</a>&nbsp;(A data activation platform)</li><li><a href="https://cloud.google.com/bigquery" rel="noopener noreferrer" target="_blank">BigQuery</a></li><li><a href="https://corporatebro.com/" rel="noopener noreferrer" target="_blank">Corporate Bro's Website</a>&nbsp;and&nbsp;<a href="https://www.instagram.com/corporate.bro/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a>&nbsp;</li></ul><h2>Connect with Camela Thompson</h2><ul><li><a href="https://www.calibermind.com/revenue-marketing-report/podcasts" rel="noopener noreferrer" target="_blank">The Revenue Marketing Report Podcast</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/camela-thompson/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Hello@CaliberMind.com</li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

Camela Thompson

Vice President of Marketing at CaliberMind

Camela Thompson—the VP of Marketing at CaliberMind—shares how to use psychology to improve content quality in this episode!


How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

How to Use Psychology to Improve Content Quality with Camela Thompson

<p>With The Content Callout, we seek to educate and entertain marketing professionals with innovative advice about content marketing. We want you to get the information you need from the experts. But it hasn’t always been smooth sailing. In this special edition of The Content Callout, we will reflect on some of our favorite episodes. You’ll get an inside look at behind-the-scenes flops and our favorite moments. You’ll even hear a fun conversation about social media and brand evangelism.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:00] Celebrating 100 episodes of The Content Callout</li><li>[2:13] Reminiscing on our first live event</li><li>[4:02] Our favorite rapid-fire tips from 100 episodes</li><li>[8:46] A conversation on social media</li><li>[12:02] Impactful episodes and moments</li><li>[15:52] Why you need brand evangelists</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.skipthedishes.com/" rel="noopener noreferrer" target="_blank">SkipTheDishes</a></li><li><a href="https://www.neofinancial.com/" rel="noopener noreferrer" target="_blank">Neo Financial</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

In this special edition of The Content Callout, we celebrate episode #100 by reflecting on the good, the bad, and the funny from the last 100 episodes!


Celebrating Episode 100 of The Content Callout, Ep #100

Celebrating Episode 100 of The Content Callout

<p>Anyone in the SEO and content marketing world knows link building is one of the hardest things to master. The sheer number of links you need to get to rank in the top 10 is overwhelming, especially for small content shops. So what’s the solution? Farzad Rashidi shares a three-step B2B link-building strategy in this episode of The Content Callout. It’s not easy, but if done correctly, it can get astounding results for your business.&nbsp;</p><p>Farzad Rashidi is the Lead Innovator at Respona, a company that helps marketers build backlinks to their content. Respona is an all-in-one link-building and content promotion software that allows content marketers to promote their content and build quality backlinks from relevant authoritative publications in their space.</p><h2>Outline of This Episode</h2><ul><li>[0:54] Learn more about Farzad Rashidi and Respona</li><li>[2:28] Farzad’s three rapid-fire tips for marketers</li><li>[7:48] How and where to promote your content</li><li>[11:38] Farzad’s 3 step process to get backlinks</li><li>[23:12] Why competition is a good thing</li><li>[27:17] How to calculate how many people to reach out to</li><li>[28:34] Create a template for your outreach as a starting point</li><li>[34:07] Remember the importance of user experience</li><li>[36:31] How to connect with Farzad and learn more about Respona</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://respona.com/" rel="noopener noreferrer" target="_blank">Respona Strategy Hub</a></li><li><a href="https://www.visme.co/marketing-plan/" rel="noopener noreferrer" target="_blank">Visme Marketing playbook</a></li></ul><h2>Connect with Farzad Rashidi</h2><ul><li><a href="https://respona.com/" rel="noopener noreferrer" target="_blank">Respona</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/farzadrashidi/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/the_farzad?lang=en" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

Farzad Rashidi

Lead Innovator at Respona

Farzad Rashidi shares a link-building strategy that B2B content marketers can leverage to boost their search results and land in the top-10.


Leverage this 3-Step B2B Link-Building Strategy with Farzad Rashidi, Ep #99

Leverage this 3-Step B2B Link-Building Strategy with Farzad Rashidi

<p>Is sales and marketing alignment necessary? Should marketing own the SDR function? Why are most marketers afraid to be corporate evangelists? Darryl Praill—the CMO at Agorapulse, the industry’s leading social media management platform—has some strong opinions about this topic. Specifically, he firmly believes that sales and marketing must align. How do you achieve that? We dive into it all in this episode of The Content Callout.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:33] Darryl’s rapid-fire tips for marketers</li><li>[1:50] Sales and marketing alignment is more than a sound bite</li><li>[9:55] Should the SDR function be part of marketing?</li><li>[16:25] The problem is that messaging isn’t consistent</li><li>[18:31] Why are people afraid to be brand evangelists?</li><li>[26:10] The best way to connect with Darryl</li></ul><h2>Connect with Darryl Praill</h2><ul><li>Connect with Darryl on&nbsp;<a href="https://www.linkedin.com/in/darrylpraill/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li><a href="https://www.agorapulse.com/" rel="noopener noreferrer" target="_blank">Agorapulse</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

Darryl Praill

Chief Marketing Officer at Agorapulse

Darryl Praill shares an easy way to get sales and marketing alignment in this episode of The Content Callout. 


3 Steps to Achieve Sales and Marketing Alignment with Darryl Praill, Ep #98

3 Steps to Achieve Sales and Marketing Alignment with Darryl Praill

The team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

DESCRIPTION

Outline of This Episode

Connect with Matt Kerbel

Connect With the Content Callout Team

Today's Guests

Matt Kerbel

Recent Episodes