Content Callout

Can you be more effective if you simplify your messaging? Does it pay to be solution-focused? Do the little things really matter all that much? Matt Kerbel certainly thinks so. In this episode of Content Callout, Matt shares why simplifying your messaging and focusing on what matters is so impactful.
Matt Kerbel is the VP of Marketing at Homie. He’s previously worked as the Head of Marketing and Brand Strategy at Canoo, was the Senior Director of Innovation at MeUndies, the Head of Marketing for Lyft, and so much more. His breadth and depth of experience in marketing makes this a transformational conversation you cannot miss.
Outline of This Episode
[1:44] Matt’s three actionable strategies + tactics
[3:33] Dialing in on your messaging
[6:04] Brand evolution: solution-focused to lifestyle
[9:44] Hiring for large corporations and startups
[16:55] Stop relying on the campaign mindset
[19:02] How to build empathy and trust at scale
[25:16] The evolution of communication
[30:10] It’s time to look out for each other
[31:24] How to connect with Matt
Resources & People Mentioned
Online Geniuses
Procurement Foundry
Dave.com
Slack
Connect with Matt Kerbel
Connect on LinkedIn
Connect With the Content Callout Team
https://ContentCallout.com
Subscribe to CONTENT CALLOUT on   Apple Podcasts, Spotify, Google Podcasts

Matt Kerbel

VP of Marketing at Homie

Can you be more effective if you simplify your messaging? Matt Kerbel certainly thinks so. In this episode of Content Callout, Matt shares why simplifying your messaging and focusing on what matters is so impactful.

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

<p>How do you convert followers to customers? How do you build a community and a relationship with your followers that makes them even&nbsp;<em>want</em>&nbsp;to buy from you? Henry Kaminski Jr. has a genius strategy that’s worked for him time and time again. In this episode, we talk about social media marketing strategies that convert followers to clients, how to scale your expertise, and things to ask yourself when building your brand.&nbsp;</p><p>Henry Kaminski Jr.—AKA The Brand Doctor—is the founder and CEO of Unique Designz, a full-service design, branding, and digital marketing agency.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:33] How to convert followers to clients</li><li>[5:41] How do you build a community?</li><li>[9:58] How to position someone as a brand expert</li><li>[12:01] The 4 questions you have to think about&nbsp;</li><li>[16:53] Why the customer journey is so important</li><li>[22:26] How to connect with Henry</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Reface App:&nbsp;<a href="https://play.google.com/store/apps/details?id=video.reface.app&amp;hl=en_US&amp;gl=US" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://play.google.com/store/apps/details?id=video.reface.app&amp;hl=en_US&amp;gl=US</a></li></ul><h2>Connect with Guest Name</h2><ul><li>Unique Designz:&nbsp;<a href="https://uniquedesignz.net/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://uniquedesignz.net/</a></li><li>Connect on LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/henry-kaminski-jr/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://www.linkedin.com/in/henry-kaminski-jr/</a></li><li>Friend on Instagram:&nbsp;<a href="https://www.instagram.com/thebranddr/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://www.instagram.com/thebranddr/</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://ContentCallout.com</a>&nbsp;</li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Google Podcasts</strong></a></p>

Henry Kaminski Jr.

The Brand Dr. 

How do you convert followers to customers? How do you build a community and a relationship with your followers that makes them even want to buy from you? Henry Kaminski Jr. shares a genius strategy in this episode of Content Callout!


How to Convert Followers to Clients with Henry Kaminski Jr. [The Brand Doctor], Ep #44  

<p><span style="color: rgb(51, 51, 51);">You’ve opened a restaurant and have an exciting concept but have no idea where to start with marketing. Maybe you’ve thrown some photos on Instagram and have some word-of-mouth going—but is it enough? In this episode of Content Callout, Dan Clapson—the co-founder and Creative Director of Eat North—shares some tips and strategies from his years of experience. Don’t miss it!&nbsp;</span></p><h2>﻿Outline of This Episode</h2><ul><li>[0:36] The journey to creating Eat North</li><li>[2:10] Marketing for a new restaurant&nbsp;</li><li>[5:05] A conversation about food influencers</li><li>[10:56] Incorporating traditional media + social media</li><li>[16:16] The importance of supporting local</li><li>[21:05] Marketing an event vs. restaurants</li><li>[26:21] How to market a food event</li><li>[28:08] Dealing with a lack of budget</li><li>[30:35] Advice for those just getting started</li><li>[36:53] How to connect with Dan + Eat North</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Donna Mac:&nbsp;<a href="https://www.donnamacyyc.ca/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://www.donnamacyyc.ca/</a></li><li>Mike’s Bloggity Blog:&nbsp;<a href="https://mikesbloggityblog.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://mikesbloggityblog.com/</a></li><li>Ten Foot Henry:&nbsp;<a href="https://www.tenfoothenry.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://www.tenfoothenry.com/</a></li><li>Mikey’s on 12th:&nbsp;<a href="https://www.mikeyson12th.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://www.mikeyson12th.com/</a>&nbsp;</li></ul><h2>Connect with Guest Name</h2><ul><li>Eat North:&nbsp;<a href="https://eatnorth.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://eatnorth.com/</a></li><li>Follow on Twitter:&nbsp;<a href="https://twitter.com/dansgoodside" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://twitter.com/dansgoodside</a></li><li>Connect on LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/danclapson/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://www.linkedin.com/in/danclapson/</a></li><li>Blue Jay Sessions:&nbsp;<a href="https://eatnorth.com/blue-jay-sessions" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://eatnorth.com/blue-jay-sessions</a>&nbsp;</li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Google Podcasts</strong></a></p>

Dan Clapson

Eat North creative director and restaurant critic/columnist for The Globe and Mail

Foodie Marketing for Beginners with Dan Clapson, Ep #43

<p>Many brands are becoming&nbsp;<em>myopic</em>. They’ve stopped thinking outside of their own sphere. Bill Harper believes that this was made worse by the pandemic. Everyone froze like deer in headlights. The problem is that brands are starting to act like commodities. They’re all touting the same thing: “We have better product, better people, we work harder, we care more…” That has absolutely nothing to do with thinking big. They somehow believe the passion for their business will bleed through to the other side and will engage the consumer. It’s an interesting problem that’s been getting worse. In this episode, we talk about the right way to think bigger with your brand. Check it out!</p>

Bill Harper

Insights Junkie | Undervalued Business Advocate | Change Agent

Many brands somehow believe the passion for their business will bleed through to the other side and will engage the consumer. It’s an interesting problem that’s been getting worse. In this episode, Bill Harper and I talk about the right way to think bigger with your brand. Check it out!


How to Think Bigger-er with Bill Harper, Ep #42

<p>Many people are familiar with macro-influencers, i.e., celebrities, athletes, or the contestants kicked off the Bachelor trying to launch their career. Macro-influencers usually have hundreds of thousands to millions of followers. On the flip side, macro-influencers may have between 100,000 to 450,000 followers. According to Taylor Lagace—the Co-Founder and Managing Partner at Kynship—they can be just as effective.&nbsp;</p><p>Any industry will have those people that are recognizable by face, and some are recognizable at the celebrity level. But the nano and the micro-influencers can still be effective. You just have to find the niche you’re trying to attack. So how do you do that? What’s the best way to use influencers to market your brand? Listen to this episode of Content Callout to hear Taylor’s strategies.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[0:36] Taylor’s experience at Athletes First</li><li>[4:42] Why micro-influencers are important</li><li>[10:15] Why Kynship prefers Facebook ads</li><li>[13:28] How they determine creative success</li><li>[16:06] How the content is distributed matters</li><li>[18:00] How content is different in each part of the funnel</li><li>[19:48] You’re selling a lifestyle OR a painkiller</li><li>[28:07] Advertising across social media platforms</li><li>[34:28] Are influencers for B2B companies?</li><li>[36:44] Learn more about Kynship + Taylor</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="http://www.athletesfirst.net/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Athletes First</a></li><li><a href="https://commonthreadco.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Common Thread Collective</a></li><li><a href="https://snacknation.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">SnackNation</a></li></ul><h2>Connect with Taylor Lagace</h2><ul><li><a href="https://kynship.co/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Kynship</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/taylor-lagace-5080a9b2/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">LinkedIn</a></li><li><a href="https://kynship.podia.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">The Influencer Marketing Blueprint</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://ContentCallout.com</a>&nbsp;</li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Google Podcasts</strong></a></p>

Taylor Lagace

Managing Partner at Kynship

Nano and micro-influencers can still be effective. You just have to find the niche you’re trying to attack. So how do you do that? What’s the best way to use influencers to market your brand? Listen to this episode of Content Callout to hear Taylor Lagace’s strategies. 


Dissecting the Effectiveness of Micro-Influencers with Taylor Lagace, Ep #41  

<p>Tara Hunt—the CEO of Truly and co-founder of Flywheel—joins us in this episode of Content Callout to talk about knowing your audience and how to build a community for them. We also ask a profoundly sad question: Is there hope for social media? This episode of Content Callout is an amazing opportunity to think about new ways of doing things—while embracing a few old strategies, too. Don’t miss it!</p><h2>Outline of This Episode</h2><ul><li>[1:23] 3 tactics + actionable strategies</li><li>[2:14] Get to know your audience</li><li>[12:09] Building a community for your audience</li><li>[18:23] Is there hope for social media?</li><li>[33:53] How to connect with Tara</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.phlywheel.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Phlywheel</a></li></ul><h2>Connect with Tara Hunt</h2><ul><li>Tara’s&nbsp;<a href="http://www.tarahunt.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Website</a></li><li><a href="https://trulyinc.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Truly</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/missrogue/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Google Podcasts</strong></a></p>

Tara Hunt

CEO of Truly

Tara Hunt—the CEO of Truly and co-founder of Flywheel—joins us in this episode of Content Callout to talk about knowing your audience and how to build a community for them. Don’t miss it!


Want to Keep Your Brand Alive? Know Your Audience [Tara Hunt] Ep #40 

<p>Dr. Zimmerman was in engineering and executive leadership for 20+ years. He’s worked as a CEO, COO, and CFO. A life-changing experience led him to teach high school students. He recognized their values were different. He started a leadership doctorate program and studied millennials. He was shocked—the literature was negative and disparaging. What he saw in the millennials he worked closely with was so different. Dr. Zimmerman firmly believes that millennials will blow everyone away. So how can older generations help them do that?</p><p>In this episode of Content Callout, Dr. Zimmerman shares why millennials think the way they do, where millennials diverged from previous generations, and what he thinks the future will hold. Don’t miss this unique and transformative episode!&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[0:37] Unleash the Millennials: and Save the World</li><li>[2:12] What’s so phenomenal about Millennials?</li><li>[4:50] Why boomers struggle with millennials</li><li>[7:25] Previous generations planted the seed</li><li>[10:26] How can a millennial excel at what didn’t exist?</li><li>[16:58] How do you market to a millennial?</li><li>[19:57] How millennials feel about Gen Z</li><li>[22:57] How to coach young entrepreneurs</li><li>[28:49] What if boomers had the same information?</li><li>[30:31] Dr. Zimmerman’s advice to boomers</li><li>[31:25] How to connect with Dr. Zimmerman</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>BOOK:&nbsp;<a href="https://www.amazon.com/dp/B089DFC3MN/ref=dp-kindle-redirect?_encoding=UTF8&amp;btkr=1" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Unleash the MIllennials: and Save the World</a></li></ul><h2>Connect with Dr. Philip Zimmerman</h2><ul><li>Dr. Zimmerman’s&nbsp;<a href="https://unleashthemillennials.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Website</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/dr-philip-zimmerman-574b3719/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Google Podcasts</strong></a></p>

Dr. Philip Zimmerman

Author + Entrepreneur + Expert on Culture

In this episode of Content Callout, Dr. Zimmerman shares why millennials think the way they do, where millennials diverged from previous generations, and what he thinks the future will hold. Don’t miss this unique and transformative episode! 


Dr. Philip Zimmerman: Unleash the Millennials [Save the World] Ep #39  

The team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.

B2B Content Marketing: The Content Callout Podcast

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

Outline of This Episode

Connect with Matt Kerbel

Connect With the Content Callout Team

Matt Kerbel

More Episodes

How to Convert Followers to Clients with Henry Kaminski Jr. [The Brand Doctor], Ep #44

Foodie Marketing for Beginners with Dan Clapson, Ep #43

How to Think Bigger-er with Bill Harper, Ep #42

Dissecting the Effectiveness of Micro-Influencers with Taylor Lagace, Ep #41

Want to Keep Your Brand Alive? Know Your Audience [Tara Hunt] Ep #40

Dr. Philip Zimmerman: Unleash the Millennials [Save the World] Ep #39