Content Callout

Can you be more effective if you simplify your messaging? Does it pay to be solution-focused? Do the little things really matter all that much? Matt Kerbel certainly thinks so. In this episode of Content Callout, Matt shares why simplifying your messaging and focusing on what matters is so impactful.
Matt Kerbel is the VP of Marketing at Homie. He’s previously worked as the Head of Marketing and Brand Strategy at Canoo, was the Senior Director of Innovation at MeUndies, the Head of Marketing for Lyft, and so much more. His breadth and depth of experience in marketing makes this a transformational conversation you cannot miss.
Outline of This Episode
[1:44] Matt’s three actionable strategies + tactics
[3:33] Dialing in on your messaging
[6:04] Brand evolution: solution-focused to lifestyle
[9:44] Hiring for large corporations and startups
[16:55] Stop relying on the campaign mindset
[19:02] How to build empathy and trust at scale
[25:16] The evolution of communication
[30:10] It’s time to look out for each other
[31:24] How to connect with Matt
Resources & People Mentioned
Online Geniuses
Procurement Foundry
Dave.com
Slack
Connect with Matt Kerbel
Connect on LinkedIn
Connect With the Content Callout Team
https://ContentCallout.com
Subscribe to CONTENT CALLOUT on   Apple Podcasts, Spotify, Google Podcasts

Matt Kerbel

VP of Marketing at Homie

Can you be more effective if you simplify your messaging? Matt Kerbel certainly thinks so. In this episode of Content Callout, Matt shares why simplifying your messaging and focusing on what matters is so impactful.

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

<p>Demand gen and good content should go hand-in-hand. But the level of competition for businesses in Series A/Series B funding is intense, and very few make it out of startup mode. So what does it take to get to the next level? How can you develop great content and demand gen? What do you prioritize? Leela Gill answers these questions and more in this special two-part episode series of the Content Callout podcast!&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:50] Major challenges to scale Series A/Series B businesses</li><li>[6:13] Develop the demand gen engine</li><li>[9:39] How to understand the “need”</li><li>[11:45] How to approach the development of content</li><li>[16:17] Create a feeling in the reader</li><li>[19:40] How to connect with Leela Gill</li></ul><h2>Connect with Leela Gill</h2><ul><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/leelagill/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/leelagill?lang=en" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Leela Gill

VP of Marketing and Design at Intelligence Node

How can you develop great content and demand gen? What do you prioritize? Leela Gill answers these questions and more in this special two-part episode series of the Content Callout podcast! 


The Interplay of Demand Gen and Content with Leela Gill, Ep #59

The Interplay of Demand Gen and Content

<p>Brad Williamson—the Lead Strategist at Catch Digital—works with businesses to kickstart their digital transformation. But before he can walk them through the process to transform their business, they go through an in-depth auditing process. His strategy is comprehensive, focusing on both analytics and a human-centric approach. Learn more about his process in this episode of Content Callout!</p><h2>Outline of This Episode</h2><ul><li>[0:49] Catch Digital’s auditing process&nbsp;</li><li>[8:24] Human-centric engagement</li><li>[16:42] How to find the right tools</li><li>[19:34] 5 Steps to Kickstart Digital Marketing</li><li>[44:35] How to connect with Brad Williamson</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.salesforce.com/" rel="noopener noreferrer" target="_blank">Salesforce</a></li><li><a href="https://www.hubspot.com/" rel="noopener noreferrer" target="_blank">HubSpot</a></li><li><a href="https://www.pipedrive.com/" rel="noopener noreferrer" target="_blank">Pipedrive</a></li><li><a href="https://www.intercom.com/" rel="noopener noreferrer" target="_blank">Intercom</a></li><li><a href="https://www.videoask.com/" rel="noopener noreferrer" target="_blank">VideoAsk</a></li></ul><h2>Connect with Brad Williamson</h2><ul><li><a href="https://www.catchdigital.io/" rel="noopener noreferrer" target="_blank">Catch Digital</a></li><li>Connect with Brad on&nbsp;<a href="https://www.linkedin.com/in/bradwilliamson74/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>5 Steps to Kickstart Digital Your Marketing</li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Brad Williamson

Lead Strategist at Catch Digital

Brad Williamson—the Lead Strategist at Catch Digital—works with businesses to kickstart their digital transformation. His strategy is comprehensive, focusing on both analytics and a human-centric approach. Learn more about his process in this episode of Content Callout!


Digital Transformation Begins with Enhancing the Buyer’s Journey [Brad Williamson] Ep #58

Digital Transformation Begins with Enhancing the Buyer’s Journey [Brad Williamson]

Brad Williamson—the Lead Strategist at Catch Digital—works with businesses to kickstart their digital transformation. But before he can walk them through the process to transform their business, they go through an in-depth auditing process. His strategy is comprehensive, focusing on both analytics and a human-centric approach. Learn more about his process in this episode of Content Callout!


<p>Tiffaney Fox Quintana is the VP of Marketing at a startup called Stampli. To streamline the marketing processes in her role, she developed 5 marketing pillars for her teams to focus on. What are the pillars? How do they help each marketing role function as it should? Listen to this episode of Content Callout to learn more!</p><h2>Outline of This Episode</h2><ul><li>[1:13] The 5 Pillars of Marketing</li><li>[4:45] Where do marketing teams fall flat?</li><li>[6:35] What should product marketing focus on?&nbsp;</li><li>[9:06] Content marketing vs. corporate marketing</li><li>[11:38] The first steps to accelerate your message</li><li>[16:19] How to approach go-to-market with a partner</li><li>[17:57] How to make sure the team does well</li><li>[20:25] How to connect with Tiffaney Fox Quintana</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.stampli.com/" rel="noopener noreferrer" target="_blank">Stampli</a></li></ul><h2>Connect with Tiffaney Fox Quintana</h2><ul><li>Tiff(at)Stampli.com</li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/foxquintana" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Tiffaney Fox Quintana

VP of Marketing at Stampli

Tiffaney Fox Quintana is the VP of Marketing at a startup called Stampli. To streamline the marketing processes in her role, she developed 5 marketing pillars for her teams to focus on. Listen to this episode of Content Callout to learn more!


Tiffaney Fox Quintana’s 5 Pillars of Marketing, Ep #57

Tiffaney Fox Quintana’s 5 Pillars of Marketing

Tiffaney Fox Quintana is the VP of Marketing at a startup called Stampli. To streamline the marketing processes in her role, she developed 5 marketing pillars for her teams to focus on. What are the pillars? How do they help each marketing role function as it should? Listen to this episode of Content Callout to learn more!



<p>Scott and Ivana are with Social Lite, a Shopify partner sales and marketing agency. They’re also the creators of Merchant Mastery, which offers courses and coaching for Shopify businesses. In this episode of Content Callout, they share WHY your business should be on a Shopify platform. They also cover how to find success with email marketing and what their Merchant Mastery course is all about.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:03] The impact of the pandemic on online shopping&nbsp;</li><li>[4:55] Why you need to get started with Shopify</li><li>[7:31] Navigating the Shopify platform</li><li>[9:10] The buyer’s journey</li><li>[12:35] Email marketing still makes bank</li><li>[18:04] Offer strategies for email marketing&nbsp;</li><li>[19:35] Do they experience creation fatigue?</li><li>[22:23] How they keep course materials up-to-date</li><li>[26:31] How they got started with a Shopify business</li><li>[33:35] What the Shopify Community is like&nbsp;</li><li>[44:09] Tips for hosting webinars or recording courses&nbsp;</li><li>[47:42] How to connect with Scott and Ivana</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Sign up for the Merchant Mastery&nbsp;<a href="https://merchantmastery.io/pages/54-powerful-offers" rel="noopener noreferrer" target="_blank">Newsletter</a>&nbsp;and get "54 Powerful Offers For Your Online Store!”</li></ul><h2>Connect with Scott Cunningham and Ivana Radojevic</h2><ul><li>Connect with Scott on&nbsp;<a href="https://ca.linkedin.com/in/scott-cunningham-10517199" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Connect with Ivana on&nbsp;<a href="https://ca.linkedin.com/in/ivanaradojevic" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Merchant Mastery on&nbsp;<a href="https://www.youtube.com/c/MerchantMastery" rel="noopener noreferrer" target="_blank">YouTube</a></li><li>The Merchant Mastery&nbsp;<a href="https://merchantmastery.io/pages/podcast" rel="noopener noreferrer" target="_blank">Podcast</a></li><li><a href="https://merchantmastery.io/" rel="noopener noreferrer" target="_blank">Merchant Mastery Courses</a></li><li><a href="https://www.sociallite.ca/" rel="noopener noreferrer" target="_blank">Social Lite</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Scott is also the Co-Founder and Managing Director of Merchant Mastery. 

Scott Cunningham

Founder and Managing Director at Social Lite

Ivana is also a program director, instructor, and coach at Merchant Mastery.

Ivana Radojevic

Director of Marketing at Social Lite

In this episode of Content Callout, Scott Cunningham and Ivana Radojevic share WHY your business should be on a Shopify platform. They also cover how to find success with email marketing and what their Merchant Mastery course is all about. 


Why Your Business NEEDS to be on Shopify [Scott Cunningham and Ivana Radojevic] Ep #56

Why Your Business NEEDS to be on Shopify

Scott and Ivana are with Social Lite, a Shopify partner sales and marketing agency. They’re also the creators of Merchant Mastery, which offers courses and coaching for Shopify businesses. In this episode of Content Callout, they share WHY your business should be on a Shopify platform. They also cover how to find success with email marketing and what its Merchant Mastery course is all about. 


<p>One of Emily Ptak’s catchphrases is that “Social media is your secret weapon.” But often—before social media can be used as the tool it should be—she notes that you have to “look under the hood.” You have to address deeper issues your business may have before sharpening your social media sword. What does that look like? Why is a more ethical approach to selling your services the key to success? Emily shares more in this episode of Content Callout!</p><h2>Outline of This Episode</h2><ul><li>[0:45] How Emily wrote copy for famous musicians</li><li>[4:13] Handling canned sales messages on LinkedIn</li><li>[7:07] Tagging people on Facebook</li><li>[10:45] “Social media is your secret weapon”</li><li>[16:04] Take a peek under the hood</li><li>[21:30] The world of sales has changed drastically</li><li>[23:35] Use social media for customer service</li><li>[27:35] Brands need formal crisis management in place</li><li>[32:07] The struggle: human-centric or Google-centric</li><li>[38:04] Does formalized education matter anymore?</li><li>[41:42] How to learn more about Emily Ptak and Ptak + Co</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://copysmith.ai/" rel="noopener noreferrer" target="_blank">Copysmith</a>&nbsp;</li></ul><h2>Connect with Emily Ptak</h2><ul><li><a href="https://ptakandco.com/" rel="noopener noreferrer" target="_blank">Ptak &amp; Co.</a></li><li>Call or text Emily at 403-305-0175</li><li>Emily(at)EmilyPtak.com</li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/emily-ptak/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/emily_ptak" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Connect on&nbsp;<a href="https://www.instagram.com/ptakandco/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a>&nbsp;</li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Emily Ptak

Founder of Ptak + Co

One of Emily Ptak’s catchphrases is that “Social media is your secret weapon.” But often—before social media can be used as the tool it should be—she notes that you have to “look under the hood.” What does that look like? Emily shares more in this episode of Content Callout!


How to Make Social Media Your Secret Weapon per Emily Ptak, Ep #55

How to Make Social Media Your Secret Weapon per Emily Ptak

<p>In the ever-expanding world of social media—and with the ever-decreasing amount of free time—how do you know where to invest your efforts? Is there one platform that B2B brands should focus on over others? In this episode of Content Callout, Tuck Ross—the Senior Vice President of Marketing at Synchrony—shares how you can determine where to invest your efforts. He also emphasizes the importance of human connection, entertaining content, and the depth of relationships. Don’t miss it!&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[4:23] Social Media: Go where the organic attention is</li><li>[7:39] The difference between “spending” and “investing” your time</li><li>[10:43] The importance of the human connection</li><li>[13:48] Why LinkedIn has realized so much success</li><li>[17:43] Depth versus breadth of relationships&nbsp;</li><li>[20:52] How the algorithms reward consistency</li><li>[23:33] B2B brands can’t forget the entertainment factor</li><li>[28:32] The pandemic was a wakeup call</li><li>[31:03] How to connect with Tuck Ross</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Tuck Ross’s&nbsp;<a href="https://www.tuckross.com/tiktok-10-day-challenge/" rel="noopener noreferrer" target="_blank">10-Day TikTok Challenge</a></li></ul><h2>Connect with Tuck Ross</h2><ul><li>Tuck Ross’s&nbsp;<a href="https://www.tuckross.com/tiktok-10-day-challenge/" rel="noopener noreferrer" target="_blank">10-Day TikTok Challenge</a></li><li>Tuck’s&nbsp;<a href="https://www.tuckross.com/" rel="noopener noreferrer" target="_blank">Website</a></li><li>Follow on&nbsp;<a href="https://twitter.com/tuckross" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/tuckross/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Tuck Ross

Senior Marketing Executive

In the ever-expanding world of social media—and with the ever-decreasing amount of free time—how do you know where to invest your efforts? In this episode of Content Callout, Tuck Ross—the Senior Vice President of Marketing at Synchrony—shares how you can determine where to invest your efforts. 


B2B Brands And Social Media: Where Do You Invest Your Time? [Tuck Ross] Ep #54

B2B Brands And Social Media: Where Do You Invest Your Time?

The team from Content Callout talking with the industry’s top marketers about marketing strategy, tactics, social media, content, tips and tricks, and more.

B2B Content Marketing: The Content Callout Podcast

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

Simplify Your Message = Amplify Your Results [Matt Kerbel] Ep #26

Outline of This Episode

Connect with Matt Kerbel

Connect With the Content Callout Team

Matt Kerbel

More Episodes

The Interplay of Demand Gen and Content with Leela Gill, Ep #59

Digital Transformation Begins with Enhancing the Buyer’s Journey [Brad Williamson] Ep #58

Tiffaney Fox Quintana’s 5 Pillars of Marketing, Ep #57

Why Your Business NEEDS to be on Shopify [Scott Cunningham and Ivana Radojevic] Ep #56

How to Make Social Media Your Secret Weapon per Emily Ptak, Ep #55

B2B Brands And Social Media: Where Do You Invest Your Time? [Tuck Ross] Ep #54