Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97

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This is a podcast episode titled, Is B2B Growth Hacking Over-Hyped? Sandro Meyer Weighs In, Ep #97. The summary for this episode is: <p>Is growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company’s growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout.</p><h2>Outline of This Episode</h2><ul><li>[1:07] Learn more about Sandro Meyer</li><li>[2:39] Sandro’s rapid-fire marketing tips</li><li>[5:56] Split your funnel into audience and prospects</li><li>[13:50] Why Sandro emphasizes co-marketing</li><li>[19:30] Content distribution is like a trade magazine&nbsp;</li><li>[23:00] Growth hacking shouldn’t be prioritized&nbsp;</li><li>[26:05] How to handle clients who expect immediate growth</li><li>[30:46] Every marketer has a different path to follow&nbsp;</li><li>[33:37] How to connect with Sandro Meyer</li></ul><h2>Connect with Sandro Meyer</h2><ul><li><a href="https://www.growthbay.ch/" rel="noopener noreferrer" target="_blank">GrowthBay</a></li><li>Sign up for Sandro’s&nbsp;<a href="https://www.growthreport.ch/" rel="noopener noreferrer" target="_blank">newsletter</a></li><li><a href="https://podcasts.apple.com/us/podcast/the-growth-leadership-show/id1552765047" rel="noopener noreferrer" target="_blank">The Growth Leadership Show</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

DESCRIPTION

Is growth hacking in the B2B space achievable? Or is it an overused phrase that does little good to anyone? Is the growth hacking mindset helpful or harmful to a company’s growth? Sandro Meyer—the co-founder of GrowthBay, a growth marketing agency based in Zurich—shares what might be a better alternative to growth hacking in this episode of The Content Callout.