Subscription Model Marketing with Tru Earth Co-Founder Ryan McKenzie, Ep #23

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This is a podcast episode titled, Subscription Model Marketing with Tru Earth Co-Founder Ryan McKenzie, Ep #23 . The summary for this episode is: <p>Tru Earth launched April 2nd, 2019. 1,500&ndash;2,000 people subscribed in the first month. Now, they have 66,000 active subscribers <em>across the world</em>. They&rsquo;ve kept 1.55 million detergent jugs out of landfills. How did they achieve such spectacular growth? What was the motivation behind creating a laundry detergent subscription model? Co-founder Ryan McKenzie joins Kayla and Amanda in this episode of Content Callout to share their impactful journey&mdash;don&rsquo;t miss it.&nbsp;</p> <h2>Outline of This Episode</h2> <ul> <li aria-level="1">[0:30] The worst marketing that Ryan has seen</li> <li aria-level="1">[3:31] How Tru Earth was created</li> <li aria-level="1">[7:50] Why they chose the donation model</li> <li aria-level="1">[9:34] How the subscription box model works</li> <li aria-level="1">[15:15] Running a business is humbling and inspiring</li> <li aria-level="1">[18:00] The unique challenges of working with friends</li> <li aria-level="1">[21:48] Tips for managing business with friends</li> <li aria-level="1">[24:08] Ryan&rsquo;s biggest marketing lessons</li> <li aria-level="1">[29:49] You don&rsquo;t have to do it all yourself</li> <li aria-level="1">[34:06] How to connect with Ryan + Tru Earth</li> </ul> <h2>Resources &amp; People Mentioned</h2> <ul> <li aria-level="1">Tru Earth: <a href="https://www.tru.earth/About-Us" target="_blank" rel="noopener">https://www.tru.earth/About-Us</a></li> <li aria-level="1">Loom: <a href="https://www.loom.com/" target="_blank" rel="noopener">https://www.loom.com/</a></li> <li aria-level="1">The E-Myth Revisited: <a href="https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280" target="_blank" rel="noopener">https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280</a></li> <li aria-level="1">Explore Magazine: <a href="https://www.explore-mag.com/" target="_blank" rel="noopener">https://www.explore-mag.com/</a></li> </ul> <h2>Connect with Ryan McKenzie</h2> <ul> <li aria-level="1">Friend on <a href="https://www.facebook.com/Ryan.Craig.McKenzie" target="_blank" rel="noopener">Facebook</a></li> <li aria-level="1">Follow on <a href="https://twitter.com/ryemckenzie?lang=en" target="_blank" rel="noopener">Twitter</a></li> <li aria-level="1">Connect on <a href="https://www.linkedin.com/in/ryemckenzie/?originalSubdomain=ca" target="_blank" rel="noopener">LinkedIn</a></li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li aria-level="1"><a href="https://contentcallout.com" target="_blank" rel="noopener">https://ContentCallout.com</a></li> </ul> <p><strong>Subscribe to CONTENT CALLOUT on </strong><strong><br /></strong><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>, </strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target="_blank" rel="noopener"><strong>Spotify</strong></a><strong>, </strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p>
The worst marketing that Ryan has seen
02:29 MIN
How Tru Earth was created
04:12 MIN
Why they chose the donation model
01:30 MIN
How the subscription box model works
04:01 MIN
Running a business is humbling and inspiring
02:03 MIN
The unique challenges of working with friends
03:35 MIN
Tips for managing business with friends
02:18 MIN
Ryan’s biggest marketing lessons
05:38 MIN
You don’t have to do it all yourself
04:12 MIN
How to connect with Ryan + Tru Earth
00:43 MIN

DESCRIPTION

Tru Earth launched April 2nd, 2019. 1,500–2,000 people subscribed in the first month. Now, they have 66,000 active subscribers across the world. They’ve kept 1.55 million detergent jugs out of landfills. How did they achieve such spectacular growth? What was the motivation behind creating a laundry detergent subscription model? Co-founder Ryan McKenzie joins Kayla and Amanda in this episode of Content Callout to share their impactful journey—don’t miss it. 

Outline of This Episode

  • [0:30] The worst marketing that Ryan has seen
  • [3:31] How Tru Earth was created
  • [7:50] Why they chose the donation model
  • [9:34] How the subscription box model works
  • [15:15] Running a business is humbling and inspiring
  • [18:00] The unique challenges of working with friends
  • [21:48] Tips for managing business with friends
  • [24:08] Ryan’s biggest marketing lessons
  • [29:49] You don’t have to do it all yourself
  • [34:06] How to connect with Ryan + Tru Earth

Resources & People Mentioned

Connect with Ryan McKenzie

Connect With the Content Callout Team

Subscribe to CONTENT CALLOUT on
Apple Podcasts, Spotify, Google Podcasts