Episode Thumbnail
Episode 13  |  33:18 min

Marketing a Nonprofit, Ep. #13

Episode 13  |  33:18 min  |  10.27.2020

Marketing a Nonprofit, Ep. #13

00:00
00:00
This is a podcast episode titled, Marketing a Nonprofit, Ep. #13. The summary for this episode is: <p>Is marketing a nonprofit different from any other business? According to Karen Ramchuk—The Executive Director of the Women in Need Society (WINS)—it is different. It isn’t just about marketing the best price and the best product. It’s also about marketing that WINS thrift stores support women and children living in poverty. They aren’t using the enterprise to pay their employees. All of the proceeds go into community programs. It’s about building awareness and connecting with an audience. She shares the ins and outs of marketing a nonprofit in this episode of <em>Content Callout.</em></p> <h2>Outline of This Episode</h2> <ul> <li>[1:00] Know your audience inside and out</li> <li>[2:56] Having clear and concise brand value</li> <li>[4:13] How to craft consistent messaging</li> <li>[5:50] What is the Women in Need Society?</li> <li>[12:51] How to market as a not-for-profit</li> <li>[15:19] How WINS pivoted during COVID</li> <li>[18:55] WHY all not-for-profits need to diversify</li> <li>[22: 00] How to donate to the WINS</li> <li>[22:52] The most effective channel for your message</li> <li>[23:53] Social Media is a game-changer</li> <li>[28:20] WINS is a resource available to everyone</li> <li>[31:02] How to connect with Karen and WINS</li> </ul> <h2>Resources & People Mentioned</h2> <ul> <li><a href="https://calgaryflamesfoundation.com/" target="_blank" rel="noopener">Calgary Flames Foundation and Travis Hamonic</a></li> <li><a href="https://www.westcoastkids.ca/" target="_blank" rel= "noopener">West Coast Kids</a></li> <li><a href="http://tjx.com" target="_blank" rel= "noopener">TJX</a></li> <li><a href="https://www.calgaryfoodbank.com/" target="_blank" rel= "noopener">The Calgary Food Bank</a></li> <li><a href="https://www.ikea.com/ca/en/" target="_blank" rel= "noopener">IKEA Canada</a></li> <li><a href="https://calgaryunitedway.org/" target="_blank" rel= "noopener">United Way Calgary</a></li> <li><a href="https://theseed.ca/" target="_blank" rel= "noopener">The Mustard Seed</a></li> <li><a href="http://vibrantcalgary.com/" target="_blank" rel= "noopener">Vibrant Communities Calgary</a></li> <li><a href="https://canadianwomen.org/" target="_blank" rel= "noopener">The Canadian Women’s Foundation</a></li> <li><a href="https://twicenewbywins.ca/" target="_blank" rel= "noopener">Twice New by WINS</a></li> <li><a href= "https://www.winsyyc.ca/2020/06/09/more-store-now-open/" target= "_blank" rel="noopener">The Women in Need Society MORE Stores</a></li> </ul> <h2>Connect with Karen Ramchuk</h2> <ul> <li><a href="https://www.winsyyc.ca/" target="_blank" rel= "noopener">The Women in Need Society</a> (Calgary)</li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li><a href="https://contentcallout.com" target="_blank" rel= "noopener">https://ContentCallout.com</a></li> </ul> <p><br /> <strong>Subscribe to CONTENT CALLOUT on</strong> <strong><br /> </strong><a href= "https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>,</strong> <a href= "https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target= "_blank" rel= "noopener"><strong>Spotify</strong></a><strong>,</strong> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p>

Is marketing a nonprofit different from any other business? According to Karen Ramchuk—The Executive Director of the Women in Need Society (WINS)—it is different. It isn’t just about marketing the best price and the best product. It’s also about marketing that WINS thrift stores support women and children living in poverty. They aren’t using the enterprise to pay their employees. All of the proceeds go into community programs. It’s about building awareness and connecting with an audience. She shares the ins and outs of marketing a nonprofit in this episode of Content Callout.

Outline of This Episode

  • [1:00] Know your audience inside and out
  • [2:56] Having clear and concise brand value
  • [4:13] How to craft consistent messaging
  • [5:50] What is the Women in Need Society?
  • [12:51] How to market as a not-for-profit
  • [15:19] How WINS pivoted during COVID
  • [18:55] WHY all not-for-profits need to diversify
  • [22: 00] How to donate to the WINS
  • [22:52] The most effective channel for your message
  • [23:53] Social Media is a game-changer
  • [28:20] WINS is a resource available to everyone
  • [31:02] How to connect with Karen and WINS

Resources & People Mentioned

Connect with Karen Ramchuk

Connect With the Content Callout Team


Subscribe to CONTENT CALLOUT on
Apple Podcasts, Spotify, Google Podcasts

More Episodes

How to Convert Followers to Clients with Henry Kaminski Jr. [The Brand Doctor], Ep #44

Foodie Marketing for Beginners with Dan Clapson, Ep #43

How to Think Bigger-er with Bill Harper, Ep #42

Dissecting the Effectiveness of Micro-Influencers with Taylor Lagace, Ep #41

Want to Keep Your Brand Alive? Know Your Audience [Tara Hunt] Ep #40

Dr. Philip Zimmerman: Unleash the Millennials [Save the World] Ep #39