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Episode 16  |  26:34 min

How to Get Context Marketing Right, Ep. #16

Episode 16  |  26:34 min  |  11.17.2020

How to Get Context Marketing Right, Ep. #16

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This is a podcast episode titled, How to Get Context Marketing Right, Ep. #16. The summary for this episode is: <p>Conventional marketing is becoming obsolete, according to Mathew Sweezey. The traditional way of doing things isn’t going to work anymore. What will? Focusing on <em>context</em>. According to Mathew, context is “<em>the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them</em>.” How do you move toward context marketing? Mathew shares some strategies in this episode of Content Callout. Don’t miss it! </p> <p>Mathew Sweezey is the Director of Marketing at Salesforce and the author of the book <a href= "https://www.amazon.com/Context-Marketing-Revolution-Motivate-Infinite/dp/163369402X" target="_blank" rel="noopener">The Context Marketing Revolution</a>. He is one of the leading minds on the future of marketing. His insight into consumer behavior, technology, and new business strategies have changed the way people think about marketing and building modern brands. He’s also the award-winning podcast host of the <a href= "https://electronicpropagandasociety.com/" target="_blank" rel= "noopener">Electronic Propaganda Society</a>. </p> <h2>Outline of This Episode</h2> <ul> <li>[1:22] Matthew Sweezy’s Intro</li> <li>[1:45] Three actionable tactics + strategies</li> <li>[2:15] Content Co-Creation + Context</li> <li>[7:27] Co-creation and advocacy are the <em>same</em></li> <li><em>[10:02] A discussion of gamification</em></li> <li>[13:13] Where content creation is heading</li> <li>[15:29] Getting good at modular content</li> <li>[16:52] Open AI and GBT-3: will automated text impact content?</li> <li>[21:00] Customer experience and building trust</li> <li>[23:26] Write these three words down</li> <li>[24:22] How to connect with Mathew</li> </ul> <h2>Resources & People Mentioned</h2> <ul> <li><a href="https://en.wikipedia.org/wiki/Edward_Bernays" target= "_blank" rel="noopener">Edward Bernays</a></li> <li><a href="https://www.danielwellington.com/us/our-story/" target="_blank" rel="noopener">Daniel Wellington</a></li> <li><a href="https://openai.com/" target="_blank" rel= "noopener">OpenAI</a></li> <li>Salesforce <a href="https://www.pardot.com/" target="_blank" rel="noopener">Pardot</a></li> <li><a href="https://en.wikipedia.org/wiki/Marshall_McLuhan" target="_blank" rel="noopener">Marshall McLuhan</a></li> <li><a href="https://www.bain.com/" target="_blank" rel= "noopener">Bain & Company</a></li> <li>BOOK: <a href= "https://www.amazon.com/Experience-Economy-Updated-Joseph-Pine/dp/1422161978" target="_blank" rel="noopener">The Experience Economy</a></li> </ul> <h2>Connect with Mathew Sweezey</h2> <ul> <li>BOOK: <a href= "https://www.amazon.com/Context-Marketing-Revolution-Motivate-Infinite/dp/163369402X" target="_blank" rel="noopener">The Context Marketing Revolution</a></li> <li>PODCAST: <a href="https://electronicpropagandasociety.com/" target="_blank" rel="noopener">Electronic Propaganda Society</a></li> <li>Matthew’s <a href="https://mathewsweezey.com/" target="_blank" rel="noopener">Website</a></li> <li>Connect on <a href="https://www.linkedin.com/in/mathewsweezey/" target="_blank" rel="noopener">LinkedIn</a></li> <li>Follow on <a href="https://twitter.com/msweezey" target= "_blank" rel="noopener">Twitter</a></li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li><a href="https://contentcallout.com" target="_blank" rel= "noopener">https://ContentCallout.com</a></li> </ul> <p><br /> <strong>Subscribe to CONTENT CALLOUT on</strong> <strong><br /> </strong><a href= "https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>,</strong> <a href= "https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target= "_blank" rel= "noopener"><strong>Spotify</strong></a><strong>,</strong> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p>

Conventional marketing is becoming obsolete, according to Mathew Sweezey. The traditional way of doing things isn’t going to work anymore. What will? Focusing on context. According to Mathew, context is “the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them.” How do you move toward context marketing? Mathew shares some strategies in this episode of Content Callout. Don’t miss it!

Mathew Sweezey is the Director of Marketing at Salesforce and the author of the book The Context Marketing Revolution. He is one of the leading minds on the future of marketing. His insight into consumer behavior, technology, and new business strategies have changed the way people think about marketing and building modern brands. He’s also the award-winning podcast host of the Electronic Propaganda Society.

Outline of This Episode

  • [1:22] Matthew Sweezy’s Intro
  • [1:45] Three actionable tactics + strategies
  • [2:15] Content Co-Creation + Context
  • [7:27] Co-creation and advocacy are the same
  • [10:02] A discussion of gamification
  • [13:13] Where content creation is heading
  • [15:29] Getting good at modular content
  • [16:52] Open AI and GBT-3: will automated text impact content?
  • [21:00] Customer experience and building trust
  • [23:26] Write these three words down
  • [24:22] How to connect with Mathew

Resources & People Mentioned

Connect with Mathew Sweezey

Connect With the Content Callout Team

Subscribe to CONTENT CALLOUT on
Apple Podcasts, Spotify, Google Podcasts

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