Mean People Suck [So What Do You Do?] Ep #24

Episode Thumbnail
00:00
00:00
This is a podcast episode titled, Mean People Suck [So What Do You Do?] Ep #24. The summary for this episode is: Are we emphasizing the wrong areas of marketing? Are we creating the perception that all marketers do is run ads? Are marketers playing the blame game and pointing fingers at the “mean people” they report to for their lack of success? In this episode of Content Callout, Michael Brenner—the CEO of Marketing Insider Group and author of two amazing books—shares how marketers can change the perception of them—and how to market with empathy. Don’t miss it!
Michael’s 3 rapid-fire tactics + strategies
00:44 MIN
What is wrong with marketing today? 
01:42 MIN
How to change the misconception
02:48 MIN
Get away from a campaign mindset
03:09 MIN
Why email is still a valuable tool
01:31 MIN
Michael’s book: Mean People Suck
04:11 MIN
The concept of collective amnesia
02:00 MIN
The problem isn’t the data
02:23 MIN
how to connect with Michael Brenner
00:42 MIN

DESCRIPTION

Are we emphasizing the wrong areas of marketing? Are we creating the perception that all marketers do is run ads? Are marketers playing the blame game and pointing fingers at the “mean people” they report to for their lack of success? In this episode of Content Callout, Michael Brenner—the CEO of Marketing Insider Group and author of two amazing books—shares how marketers can change the perception of them—and how to market with empathy. Don’t miss it!

Outline of This Episode

  • [1:53] Michael’s 3 rapid-fire tactics + strategies
  • [2:38] What is wrong with marketing today?
  • [4:20] How to change the misconception
  • [7:10] Get away from a campaign mindset
  • [10:19] Why email is still a valuable tool
  • [11:51] Michael’s book: Mean People Suck
  • [16:03] The concept of collective amnesia
  • [18:15] The problem isn’t the data
  • [20:26] how to connect with Michael Brenner

Resources & People Mentioned

Connect with Michael Brenner

Connect With the Content Callout Team

Subscribe to CONTENT CALLOUT on
Apple Podcasts, Spotify, Google Podcasts