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Episode 67  |  28:20 min

Christoph Trappe Shares How to Kickstart Your Content Journey, Ep #67

Episode 67  |  28:20 min  |  11.16.2021

Christoph Trappe Shares How to Kickstart Your Content Journey, Ep #67

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This is a podcast episode titled, Christoph Trappe Shares How to Kickstart Your Content Journey, Ep #67. The summary for this episode is: <p>Christoph Trappe is a brilliant content marketer at the top of his game. He recently published a great book called “<a href="https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H" rel="noopener noreferrer" target="_blank">Content Performance Culture</a>,” which I love. In this episode of Content Callout, we talk about the power of voice, podcasting, video, and how brands can take advantage of content and make a bigger impact than they are right now.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:16] The biggest mistakes marketing professionals make with content</li><li>[4:10] Where to start on your content journey</li><li>[10:18] Is the podcast market becoming oversaturated?&nbsp;</li><li>[13:47] What traits make for a good podcast host?&nbsp;</li><li>[20:38] How AI impacts search results and content</li><li>[24:15] Define your audience and what makes you unique&nbsp;</li><li>[26:23] How to connect with Christoph and get his book</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Christoph’s book:&nbsp;<a href="https://www.amazon.com/Content-Performance-Culture-Christoph-Trappe-ebook/dp/B0821TZM1H" rel="noopener noreferrer" target="_blank">Content Performance Culture</a></li></ul><h2>Connect with Christoph Trappe</h2><ul><li><a href="https://site.voxpopme.com/" rel="noopener noreferrer" target="_blank">Voxpopme</a></li><li>Christoph’s blog:&nbsp;<a href="https://authenticstorytelling.net/" rel="noopener noreferrer" target="_blank">Authentic Storytelling</a></li><li><a href="https://podcasts.apple.com/us/podcast/the-business-storytelling-podcast/id1462076838" rel="noopener noreferrer" target="_blank">The Business Storytelling podcast</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/christophtrappe/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/CTrappe" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Christoph Trappe is a brilliant content marketer at the top of his game. He recently published a great book called “Content Performance Culture,” which I love. In this episode of Content Callout, we talk about the power of voice, podcasting, video, and how brands can take advantage of content and make a bigger impact than they are right now. 

Guest Thumbnail
Christoph Trappe
Director of Content Strategy at VoxpopmeConnect on LinkedIn

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