Episode Thumbnail
Episode 45  |  39:22 min

Why You Need to Define and Measure Success with Robert Cooper, Ep #45

Episode 45  |  39:22 min  |  06.15.2021

Why You Need to Define and Measure Success with Robert Cooper, Ep #45

00:00
00:00
This is a podcast episode titled, Why You Need to Define and Measure Success with Robert Cooper, Ep #45 . The summary for this episode is: <p>Why is it so important for any business to define how they measure success? “Success” looks different for everyone, which means everyone measures it differently. In this episode of Content Callout, Robert Cooper—the Founder and Strategic Director at PlusROI Online Marketing—shares some great strategies to measure success. He also shares how you can address “bad” months with clients in a way that builds trust. Don’t miss it!</p><h2>Outline of This Episode</h2><ul><li>[0:43] Define how you measure success</li><li>[6:04] Experimentation: how much is too much?</li><li>[9:27] What is the meaning behind PlusROI?</li><li>[11:20] Tips to address “bad months”</li><li>[14:12] Common sense + strategy</li><li>[16:23] How to manage expectations</li><li>[19:21] Why differentiation is imperative</li><li>[22:49] The evolution of digital marketing</li><li>[26:01] Thought leadership in 2020–2021</li><li>[32:27] Up and coming trends in 2021</li><li>[36:34] How to connect with Robert + PlusROI</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Google Optimize :&nbsp;<a href="https://marketingplatform.google.com/about/optimize/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://marketingplatform.google.com/about/optimize/</a></li><li>The Monday Morning Memo:&nbsp;<a href="https://www.mondaymorningmemo.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://www.mondaymorningmemo.com/</a></li></ul><h2>Connect with Robert Cooper</h2><ul><li>Connect on LinkedIn:&nbsp;<a href="https://www.linkedin.com/in/robertecooper" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://www.linkedin.com/in/robertecooper</a></li><li>Email at Rob(at)PlusROI.com</li><li>Jumpstart:&nbsp;<a href="https://c2js.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://c2js.com/</a></li><li>Plus ROI:&nbsp;<a href="https://plusroi.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://plusroi.com/</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Google Podcasts</strong></a></p>

Why is it so important for any business to define how they measure success? “Success” looks different for everyone, which means everyone measures it differently. In this episode of Content Callout, Robert Cooper—the Founder and Strategic Director at PlusROI Online Marketing—shares some great strategies to measure success. He also shares how you can address “bad” months with clients in a way that builds trust. Don’t miss it!

Guest Thumbnail
Robert Cooper
Founder/Strategic Director at PlusROI Online MarketingConnect on LinkedIn

More Episodes

How to Define Quality Content with Tommy Walker, Ep #51

How to Leverage LinkedIn for Social Selling with Brynne Tillman, Ep #50

How to Monetize and Market Your Podcast with Dan Sanchez, Ep #49

How to Perfect Your Podcasting Strategy with Carey Green, Ep #48

Diversity and Inclusion in the FinTech Space with Elise Brown, Ep #47

Michael Gasiorek’s 4 Pillars of Authority-Building, Ep #46