This is a podcast episode titled, Turn Your Win-Slides into Win-Stories, Ep. #10. The summary for this episode is: <p>There is often a complete disconnect between marketing and sales. Salespeople need to be armed with the right content and the right information to do their jobs right. How can marketers help them do that? What should that narrative look like? David Priemer—a complete <em>master</em> of sales—shares his insight, experience, and strategies in this episode of Content Callout. If you’re ready to create a more compelling sales experience for your customers, don’t miss this episode!</p> <h2>Outline of This Episode</h2> <ul> <li>[1:39] Rapidfire actionable tactics + strategies</li> <li>[2:30] Lose win-slides and use win-stories</li> <li>[5:03] Move away from academic and abstract</li> <li>[8:23] Arm your sales team with the right content</li> <li>[10:26] Tactics to ensure your sales team is confident</li> <li>[17:20] David’s final words of wisdom</li> </ul> <h2>Resources & People Mentioned</h2> <ul> <li>David’s Book: <a href= "https://www.amazon.com/Sell-Way-You-Buy-Approach/dp/1989603203" target="_blank" rel="noopener">Sell the Way You Buy</a></li> </ul> <h2>Connect with David Priemer</h2> <ul> <li><a href="https://cerebralselling.com/" target="_blank" rel= "noopener">Cerebral Selling</a></li> <li>Connect on <a href="https://www.linkedin.com/in/dpriemer" target="_blank" rel="noopener">LinkedIn</a></li> <li>Follow on <a href="https://twitter.com/dpriemer" target= "_blank" rel="noopener">Twitter</a></li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li><a href="https://contentcallout.com" target="_blank" rel= "noopener">https://ContentCallout.com</a></li> </ul> <p><br /> <strong>Subscribe to CONTENT CALLOUT on</strong> <strong><br /> </strong><a href= "https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>,</strong> <a href= "https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target= "_blank" rel= "noopener"><strong>Spotify</strong></a><strong>,</strong> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p>