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Episode 5  |  31:24 min

Humanize Your Brand with Carlos Gil’s Counter-Culture Approach, Ep. #5

Episode 5  |  31:24 min  |  09.01.2020

Humanize Your Brand with Carlos Gil’s Counter-Culture Approach, Ep. #5

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This is a podcast episode titled, Humanize Your Brand with Carlos Gil’s Counter-Culture Approach, Ep. #5. The summary for this episode is: <p>Why are you—or your brand—on social media? What’s your plan? Purpose? Objective? Many marketers get caught up in metrics that don’t matter, such as views and likes. Carlos Gil—CEO, keynote speaker, author, and social media consultant—points out that social media is a giant, noisy, digital ocean. If those “views” and “likes” aren’t driving conversions, then it’s time to move another direction with your marketing. But what direction do you take? What should the point of social media marketing be? Listen to this episode of <em>Content Callout</em> to hear Carlos share his thoughts.</p> <h2>Outline of This Episode</h2> <ul> <li>[1:54] Carlos’ 3 rapid-fire tactics + strategies</li> <li>[2:58] Veer away from textbook marketing </li> <li>[6:23] How we’ve gotten off-track with social media</li> <li>[9:33] Marketers fall in love with useless metrics</li> <li>[14:39] How to engage with and create brand champions</li> <li>[20:25] What do you want to be known for?</li> <li>[27:14] How to connect with Carlos and his brand</li> </ul> <h2>Resources & People Mentioned</h2> <ul> <li><a href="https://www.gilmedia.co/" target="_blank" rel= "noopener">Gil Media</a></li> <li><a href="https://www.outlawmasks.com/collections/face-masks" target="_blank" rel="noopener">Outlaw Masks</a></li> <li>BOOK: <a href= "https://www.amazon.com/gp/product/B07YDZWLXP/ref=dbs_a_def_rwt_hsch_vapi_tkin_p1_i0" target="_blank" rel="noopener">The End of Marketing</a> by Carlos Gil</li> </ul> <h2>Connect with Carlos Gil</h2> <ul> <li>Carlos’ <a href="http://carlosgil.biz/" target="_blank" rel= "noopener">Website</a></li> <li>Follow on <a href="https://twitter.com/carlosgil83" target= "_blank" rel="noopener">Twitter</a></li> <li>Connect on <a href="https://www.instagram.com/carlosgil83" target="_blank" rel="noopener">Instagram</a></li> <li>Carlos’ <a href= "https://www.youtube.com/channel/UCM6M9IzSlCFdb-m5s7W4fbw" target= "_blank" rel="noopener">YouTube Channel</a></li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li><a href="https://contentcallout.com" target="_blank" rel= "noopener">https://ContentCallout.com</a></li> </ul> <p><br /> <strong>Subscribe to CONTENT CALLOUT on</strong> <strong><br /> </strong><a href= "https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>,</strong> <a href= "https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target= "_blank" rel= "noopener"><strong>Spotify</strong></a><strong>,</strong> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p>

Why are you—or your brand—on social media? What’s your plan? Purpose? Objective? Many marketers get caught up in metrics that don’t matter, such as views and likes. Carlos Gil—CEO, keynote speaker, author, and social media consultant—points out that social media is a giant, noisy, digital ocean. If those “views” and “likes” aren’t driving conversions, then it’s time to move another direction with your marketing. But what direction do you take? What should the point of social media marketing be? Listen to this episode of Content Callout to hear Carlos share his thoughts.

Outline of This Episode

  • [1:54] Carlos’ 3 rapid-fire tactics + strategies
  • [2:58] Veer away from textbook marketing 
  • [6:23] How we’ve gotten off-track with social media
  • [9:33] Marketers fall in love with useless metrics
  • [14:39] How to engage with and create brand champions
  • [20:25] What do you want to be known for?
  • [27:14] How to connect with Carlos and his brand

Resources & People Mentioned

Connect with Carlos Gil

Connect With the Content Callout Team


Subscribe to CONTENT CALLOUT on
Apple Podcasts, Spotify, Google Podcasts

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