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Episode 12  |  18:08 min

Why Salespeople NEED to Think Like Marketers, Ep. #12

Episode 12  |  18:08 min  |  10.20.2020

Why Salespeople NEED to Think Like Marketers, Ep. #12

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This is a podcast episode titled, Why Salespeople NEED to Think Like Marketers, Ep. #12. The summary for this episode is: <p>Why do salespeople need to think like marketers? What training do they need to be more successful in engaging with prospective customers? How can marketing collaborate with their sales teams for a more effective process? Bernie Borges jumps on this episode of the Content Callout podcast to share his take. Bernie is a co-founder and Chief Customer Officer at Vengreso. He is one of the top 50 content marketing influencers and 60 best marketing speakers and social marketing influencers <em>in the world</em>. Don’t miss his expert take on the world of content marketing.</p> <h2>Outline of This Episode</h2> <ul> <li>[1:40] Bernie’s rapid-fire actionable tactics + strategies</li> <li>[2:51] The difference between salespeople and marketers</li> <li>[3:48] How to equip salespeople with valuable content</li> <li>[5:23] What marketers must include in content</li> <li>[6:27] Your buyer’s pain point might be you</li> <li>[10:58] The concept of essential marketing</li> <li>[12:15] The Modern Marketing Engine podcast</li> <li>[15:40] How to connect with Bernie Borges</li> </ul> <h2>Resources & People Mentioned</h2> <ul> <li><a href="https://vengreso.com/" target="_blank" rel= "noopener">Vengreso</a></li> <li><a href="https://vengreso.com/modern-marketing-engine-podcast" target="_blank" rel="noopener">Modern Marketing Engine podcast</a></li> <li>BOOK: <a href= "https://www.amazon.com/Fanocracy-Turning-Fans-into-Customers/dp/0593084004" target="_blank" rel="noopener">Fanocracy</a> by David Meerman Scott</li> <li>BOOK: <a href= "https://www.amazon.com/Essentialism-Disciplined-Pursuit-Greg-McKeown/dp/0804137382" target="_blank" rel="noopener">Essentialism</a> by Greg McKeown</li> <li><a href= "https://business.linkedin.com/sales-solutions/b2b-sales-strategy-guides/the-state-of-sales-2020-report" target="_blank" rel="noopener">The LinkedIn State of Sales Report</a></li> </ul> <h2>Connect with Bernie Borges</h2> <ul> <li>Connect on <a href="https://www.linkedin.com/in/bernieborges/" target="_blank" rel="noopener">LinkedIn</a></li> <li>Follow on <a href="https://twitter.com/bernieborges" target= "_blank" rel="noopener">Twitter</a></li> <li>Bernie’s <a href="https://www.instagram.com/bernieborges/" target="_blank" rel="noopener">Instagram profile</a></li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li><a href="https://contentcallout.com" target="_blank" rel= "noopener">https://ContentCallout.com</a></li> </ul> <p><br /> <strong>Subscribe to CONTENT CALLOUT on</strong> <strong><br /> </strong><a href= "https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>,</strong> <a href= "https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target= "_blank" rel= "noopener"><strong>Spotify</strong></a><strong>,</strong> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p>

Why do salespeople need to think like marketers? What training do they need to be more successful in engaging with prospective customers? How can marketing collaborate with their sales teams for a more effective process? Bernie Borges jumps on this episode of the Content Callout podcast to share his take. Bernie is a co-founder and Chief Customer Officer at Vengreso. He is one of the top 50 content marketing influencers and 60 best marketing speakers and social marketing influencers in the world. Don’t miss his expert take on the world of content marketing.

Outline of This Episode

  • [1:40] Bernie’s rapid-fire actionable tactics + strategies
  • [2:51] The difference between salespeople and marketers
  • [3:48] How to equip salespeople with valuable content
  • [5:23] What marketers must include in content
  • [6:27] Your buyer’s pain point might be you
  • [10:58] The concept of essential marketing
  • [12:15] The Modern Marketing Engine podcast
  • [15:40] How to connect with Bernie Borges

Resources & People Mentioned

Connect with Bernie Borges

Connect With the Content Callout Team


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