How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101

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This is a podcast episode titled, How to Use Psychology to Improve Content Quality with Camela Thompson, Ep #101. The summary for this episode is: <p>Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content&nbsp;<em>strategy</em>&nbsp;and how to use psychology to improve content&nbsp;<em>quality</em>. Don’t miss it!</p><h2>Outline of This Episode</h2><ul><li>[1:11] Camela’s 3 rapid-fire tips for listeners&nbsp;</li><li>[1:43] Using data to improve content strategy</li><li>[5:08] Forget “features”—get to the pain point</li><li>[8:30] How to use psychology to improve content quality&nbsp;</li><li>[11:15] The idea of nonviolent communication</li><li>[13:13] Learn about Camela’s Revenue Marketing Report Podcast</li><li>[14:06] The importance of a social presence online&nbsp;</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.amazon.com/Nonviolent-Communication-Language-Life-Changing-Relationships/dp/189200528X" rel="noopener noreferrer" target="_blank">Nonviolent Communication</a>&nbsp;by Marshall Rosenberg, PhD</li><li><a href="https://clearbit.com/" rel="noopener noreferrer" target="_blank">Clearbit</a>&nbsp;(A data activation platform)</li><li><a href="https://cloud.google.com/bigquery" rel="noopener noreferrer" target="_blank">BigQuery</a></li><li><a href="https://corporatebro.com/" rel="noopener noreferrer" target="_blank">Corporate Bro's Website</a>&nbsp;and&nbsp;<a href="https://www.instagram.com/corporate.bro/?hl=en" rel="noopener noreferrer" target="_blank">Instagram</a>&nbsp;</li></ul><h2>Connect with Camela Thompson</h2><ul><li><a href="https://www.calibermind.com/revenue-marketing-report/podcasts" rel="noopener noreferrer" target="_blank">The Revenue Marketing Report Podcast</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/camela-thompson/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Hello@CaliberMind.com</li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

DESCRIPTION

Camela Thompson is the VP of Marketing at CaliberMind. She’s spent 15 years in revenue operations before proving herself as a customer-first growth marketer. She’s passionate about helping ops professionals accelerate their careers. In this episode of The Content Callout, we had a great conversation about using data to improve your content strategy and how to use psychology to improve content quality. Don’t miss it!