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Episode 72  |  33:57 min

The Best and Worst Moments of 2021, Ep #72

Episode 72  |  33:57 min  |  01.04.2022

The Best and Worst Moments of 2021, Ep #72

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This is a podcast episode titled, The Best and Worst Moments of 2021, Ep #72. The summary for this episode is: <p>Marketing in 2021 took on a life of its own, with&nbsp;the&nbsp;response to the pandemic being all over the board. As a content development and production team, the Content Callout crew have quickly become marketing connoisseurs of a sort, noticing and learning from both the ridiculous and the incredibly innovative.&nbsp;</p><p><br></p><p>Kayla Graham and I (Mark Raffan) thought it would be a good idea to chat about the good, the cringy, and the super successful things we noticed marketers doing in 2021. You’ll hear us talk about strange things that happened, debacles and missed opportunities, encouraging trends we see in B2B marketing and messaging, and we riff a bit on the uses of NFTs, the new Meta platform, and more. We wrap up with each of us sharing our top 3 marketing lessons learned in 2021.</p><p><br></p><h2>Outline of This Episode</h2><ul><li>A quick summary of this “best and worst” moments episode [0:23]&nbsp;</li><li>Strange things that happened in the marketing world during 2021[1:15]</li><li>The Cinnamon Toast Crunch debacle and missed opportunity [8:35]</li><li>Effective and encouraging trends in sales and marketing alignment [12:51]</li><li>Challenges coming in 2022: Changes are happening super fast [19:16]</li><li>NFTs and the metaverse are going to be strong in the future [22:22]</li><li>Will Meta be any different than Facebook? Will the company fix its issues? [25:31]</li><li>Each of us shares our top 3 marketing lessons learned [28:09]</li></ul><p><br></p><h2>Resources &amp; People Mentioned</h2><ul><li>NAME OF RESOURCE:&nbsp;<a href="https://veefriends.com/" rel="noopener noreferrer" target="_blank">Gary V’s NFTs</a></li><li><a href="https://www.clubhouse.com/" rel="noopener noreferrer" target="_blank">Clubhouse</a></li></ul><h2><br></h2><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>
Takeaway 1 | 00:25 MIN
A quick summary of our discussion
Takeaway 2 | 00:21 MIN
Strange things happened in 2021
Takeaway 3 | 00:24 MIN
The Cinnamon Toast Crunch Craziness
Takeaway 4 | 00:45 MIN
Marketing & Sales Alignment: An Encouraging sign
Takeaway 5 | 00:36 MIN
Challenges approaching in 2022
Takeaway 6 | 00:29 MIN
The Metaverse
Takeaway 7 | 02:31 MIN
Mark's three takeaways from this year

Marketing in 2021 took on a life of its own, with the response to the pandemic being all over the board. As a content development and production team, the Content Callout crew have quickly become marketing connoisseurs of a sort, noticing and learning from both the ridiculous and the incredibly innovative. 


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