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Episode 32  |  30:38 min

Now is THE Time to Refocus Your Content Marketing with Joe Pulizzi, Ep #32

Episode 32  |  30:38 min  |  03.16.2021

Now is THE Time to Refocus Your Content Marketing with Joe Pulizzi, Ep #32

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This is a podcast episode titled, Now is THE Time to Refocus Your Content Marketing with Joe Pulizzi, Ep #32. The summary for this episode is: <p>If your content marketing pushes seem to be missing the mark, Joe Pulizzi believes now is the best time to change your strategy. Where can you find unexpected wins? In a content world where there’s endless noise, Joe Pulizzi knows how to cut through the clutter. In this episode of Content Callout, he talks about the importance of honing in on one channel, finding your content tilt, and growing an audience.&nbsp;</p><p>Joe Pulizzi is an Amazon best-selling author and the founder of three different companies, including the Content Marketing Institute. He received the&nbsp;<a href="https://thecontentcouncil.org/Publishers/The-Content-Council-Honors-Industry-Trailblazer-And-CMI-Founder-Joe-Pulizzi" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Caldwell Lifetime Achievement Award&nbsp;</a>from the Content Council. He’s launched dozens of events and hosts numerous podcasts, including&nbsp;<a href="https://www.joepulizzi.com/category/podcast/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><em>This Old Marketing</em>&nbsp;</a>with Robert Rose.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[2:23] Joe’s 3 strategies + tactics</li><li>[5:56] How to build an audience in a recession</li><li>[8:47] The less social media—the better</li><li>[13:44] Joe still advocates for print—why?</li><li>[16:56] Marketers: think outside the box</li><li>[18:40] Where Joe sees the event space going</li><li>[21:35] The Content Inc. six-step model</li><li>[25:01] The uptick in marketing agency buyouts</li><li>[27:56] How to follow Joe Pulizzi online</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>BOOK:&nbsp;<a href="https://www.amazon.com/Killing-Marketing-Innovative-Businesses-Turning/dp/1260026426" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Killing Marketing</a></li><li>BOOK:&nbsp;<a href="https://www.amazon.com/Content-Inc-Entrepreneurs-Successful-Businesses/dp/125958965X/ref=sr_1_3?dchild=1&amp;keywords=Joe+pulizzi&amp;qid=1615328747&amp;s=books&amp;sr=1-3" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Content Inc.</a></li><li>BOOK:&nbsp;<a href="https://www.amazon.com/Epic-Content-Marketing-Different-Customers/dp/0071819894/ref=sr_1_4?dchild=1&amp;keywords=Joe+pulizzi&amp;qid=1615328770&amp;s=books&amp;sr=1-4" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Epic Content Marketing</a></li><li>BOOK:&nbsp;<a href="https://www.amazon.com/Will-Die-Novel-Suspense-ebook/dp/B07ZL26ZVD/ref=sr_1_8?dchild=1&amp;keywords=Joe+pulizzi&amp;qid=1615328770&amp;s=books&amp;sr=1-8" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">The Will to Die</a></li><li><a href="https://www.arrow.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Arrow Electronics</a></li></ul><h2>Connect with Joe Pulizzi</h2><ul><li>Joe’s&nbsp;<a href="https://www.joepulizzi.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Personal Website</a></li><li>Sign up for Joe’s&nbsp;<a href="https://www.joepulizzi.com/signup/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Newsletter</a></li><li>This Old Marketing&nbsp;<a href="https://www.joepulizzi.com/category/podcast/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">podcast</a></li><li>The Content Inc.&nbsp;<a href="https://contentmarketinginstitute.com/content-inc-podcast/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">podcast</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/joepulizzi/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/JoePulizzi?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">Twitter</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);">https://ContentCallout.com</a>&nbsp;</li></ul><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank" style="color: rgb(51, 122, 183);"><strong>Google Podcasts</strong></a></p>

If your content marketing pushes seem to be missing the mark, Joe Pulizzi believes now is the best time to change your strategy. Where can you find unexpected wins? In a content world where there’s endless noise, Joe Pulizzi knows how to cut through the clutter. In this episode of Content Callout, he talks about the importance of honing in on one channel, finding your content tilt, and growing an audience. 

Joe Pulizzi is an Amazon best-selling author and the founder of three different companies, including the Content Marketing Institute. He received the Caldwell Lifetime Achievement Award from the Content Council. He’s launched dozens of events and hosts numerous podcasts, including This Old Marketing with Robert Rose. 

Outline of This Episode

  • [2:23] Joe’s 3 strategies + tactics
  • [5:56] How to build an audience in a recession
  • [8:47] The less social media—the better
  • [13:44] Joe still advocates for print—why?
  • [16:56] Marketers: think outside the box
  • [18:40] Where Joe sees the event space going
  • [21:35] The Content Inc. six-step model
  • [25:01] The uptick in marketing agency buyouts
  • [27:56] How to follow Joe Pulizzi online

Resources & People Mentioned

Connect with Joe Pulizzi

Connect With the Content Callout Team

Subscribe to CONTENT CALLOUT on

Apple PodcastsSpotifyGoogle Podcasts

Guest Thumbnail
Joe Pulizzi
Entrepreneur, Investor, Author, and Marketing SpeakerJoe's Website

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