Why the Relationship Between Sales and Marketing is Paramount with Khadijah Plummer, Ep #86

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This is a podcast episode titled, Why the Relationship Between Sales and Marketing is Paramount with Khadijah Plummer, Ep #86. The summary for this episode is: <p>Khadijah Plummer wholeheartedly believes that marketers need to develop strong working partnerships with sales teams. As a former Business Development Rep, she understands the roles of a marketer and salesperson inside and out. In today's episode of The Content Callout, we talk about improving the relationship between sales and marketing, who to develop relationships with, and how a sales lens can make your marketing content more impactful.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:33] Khadijah’s three rapid-fire actionable tips</li><li>[2:44] How to interview for a marketing position</li><li>[4:47] How to improve the relationship between sales and marketing</li><li>[7:22] You’re in a new marketing role: Who do you get to know?</li><li>[10:06] Why develop relationships with product managers</li><li>[11:23] How a sales role helped Khadija in marketing</li><li>[14:44] Khadijah’s favorites in the content marketing space</li><li>[19:44] Learn more about Khadijah and her podcast</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Chris Walker on&nbsp;<a href="https://www.linkedin.com/in/chris-walker-41597028/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Seth Godin on&nbsp;<a href="https://twitter.com/ThisIsSethsBlog?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://www.amazon.com/All-Marketers-are-Liars-Works/dp/1591845335/ref=asc_df_1591845335/?tag=hyprod-20&amp;linkCode=df0&amp;hvadid=266029226073&amp;hvpos=&amp;hvnetw=g&amp;hvrand=7726991277278452540&amp;hvpone=&amp;hvptwo=&amp;hvqmt=&amp;hvdev=c&amp;hvdvcmdl=&amp;hvlocint=&amp;hvlocphy=9053100&amp;hvtargid=pla-406163954553&amp;psc=1" rel="noopener noreferrer" target="_blank">All Marketers are Liars</a></li><li><a href="https://www.amazon.com/Purple-Cow-New-Transform-Remarkable/dp/1591843170" rel="noopener noreferrer" target="_blank">Purple Cow</a></li></ul><h2>Connect with Khadijah Plummer</h2><ul><li>Follow Khadijah on&nbsp;<a href="https://twitter.com/plmmrkhdjh" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Connect with Khadijah on&nbsp;<a href="https://www.linkedin.com/in/khadijahplummer/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Khadijah’s podcast:&nbsp;<a href="https://podcasts.apple.com/ca/podcast/content-corner/id1593523778" rel="noopener noreferrer" target="_blank">Content Corner</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

DESCRIPTION

Khadijah Plummer wholeheartedly believes that marketers need to develop strong working partnerships with sales teams. As a former Business Development Rep, she understands the roles of a marketer and salesperson inside and out. In today's episode of The Content Callout, we talk about improving the relationship between sales and marketing, who to develop relationships with, and how a sales lens can make your marketing content more impactful.