The Case for Contextual Relevance with Ian Slipp, Ep #62

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This is a podcast episode titled, The Case for Contextual Relevance with Ian Slipp, Ep #62. The summary for this episode is: <p>Ian Slipp is the Director of Marketing at STN Video, a video platform that delivers contextually relevant quality content that goes to over 1800 publishers across North America—like the New York Post, Chicago Tribune, the NFL, NBA, and more. It’s a full-service opportunity for publishers to engage audiences and grow revenue with video.&nbsp;</p><p>STN partners with top-tier content providers, publishers, and digital advertisers. If you want a contextually relevant video to pair with your articles, STN can provide the latest and greatest video content. But why is contextual relevance so important? Ian shares his perspective in this episode of Content Callout!</p><h2>Outline of This Episode</h2><ul><li>[2:08] Ian’s role as the Director of Marketing at STN Video</li><li>[3:56] Why contextual relevance is important&nbsp;</li><li>[15:31] Being forced to watch an ad</li><li>[22:00] The marriage of authenticity and contextual relevance</li><li>[27:06] Vetting third-party content providers</li><li>[32:41] The dying industry of local tv and newspapers</li><li>[36:05] How to break through the noise with your content</li><li>[39:11] How to connect with STN + Ian Slipp</li></ul><h2>Connect with Ian Slipp</h2><ul><li><a href="https://www.stnvideo.com/" rel="noopener noreferrer" target="_blank">STN Video</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/ianslipp/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

DESCRIPTION

Ian Slipp is the Director of Marketing at STN Video, a video platform that delivers contextually relevant quality content. STN partners with top-tier content providers, publishers, and digital advertisers. If you want a contextually relevant video to pair with your articles, STN can provide the latest and greatest video content. But why is contextual relevance so important? Ian shares his perspective in this episode of Content Callout!