The Importance of B2B Market Research with Christian Klepp, Ep #96

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This is a podcast episode titled, The Importance of B2B Market Research with Christian Klepp, Ep #96. The summary for this episode is: <p>Market research in the B2B space is often overlooked or, at best, done poorly. But speaking to your customer is the best way to direct every step of marketing and sales. Market research helps you move beyond assumptions and create a marketing strategy that will be effective. Christian Klepp shares how to do just that in this episode of The Content Callout.&nbsp;</p><p>Christian Klepp is the Co-Founder/Director of Client Engagement at EINBLICK Consulting, a Toronto-based B2B Tech SaaS and services marketing company. He also hosts B2B Marketers on a Mission.&nbsp;</p><p><br></p><h2>Outline of This Episode</h2><ul><li>[0:58] Christian’s 3 rapid-fire marketing tips</li><li>[1:32] Why you should niche down—and how</li><li>[5:41] The importance of B2B market research&nbsp;</li><li>[9:24] Go-to questions for customer conversations</li><li>[12:22] Don’t neglect secondary research</li><li>[14:53] How to lead with authority and expert positioning&nbsp;</li><li>[23:39] Don’t be afraid to take a stand within your industry&nbsp;</li><li>[26:28] How to build a personal brand to make an impact</li><li>[32:50] Where to reach out to Christian to have a conversation&nbsp;</li></ul><p><br></p><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.gartner.com/en/sales/insights/b2b-buying-journey" rel="noopener noreferrer" target="_blank">The B2B Buying Journey</a></li><li><a href="https://www.amazon.com/Building-StoryBrand-Clarify-Message-Customers-ebook/dp/B06XFJ2JGR" rel="noopener noreferrer" target="_blank">Building a StoryBrand</a>&nbsp;by Donald Miller</li></ul><h2>Connect with Christan Klepp</h2><ul><li><a href="https://www.einblick.co/" rel="noopener noreferrer" target="_blank">EINBLICK</a></li><li><a href="https://www.einblick.co/podcasts/" rel="noopener noreferrer" target="_blank">B2B Marketers on a Mission</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/christian-klepp-einblickconsulting/?originalSubdomain=ca" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><strong>Subscribe to The Content Callout on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></p>

DESCRIPTION

Market research in the B2B space is often overlooked or, at best, done poorly. But speaking to your customer is the best way to direct every step of marketing and sales. Market research helps you move beyond assumptions and create a marketing strategy that will be effective. Christian Klepp shares how to do just that in this episode of The Content Callout. 

Christian Klepp is the Co-Founder/Director of Client Engagement at EINBLICK Consulting, a Toronto-based B2B Tech SaaS and services marketing company. He also hosts B2B Marketers on a Mission.