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Episode 68  |  40:08 min

The Death of Third-Party Cookies with Ana Raynes, Ep #68

Episode 68  |  40:08 min  |  11.23.2021

The Death of Third-Party Cookies with Ana Raynes, Ep #68

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This is a podcast episode titled, The Death of Third-Party Cookies with Ana Raynes, Ep #68. The summary for this episode is: <p><em>Cookies are everything</em>. It’s how marketers have tracked data. So with the death of third-party cookies, what do marketing agencies do? If you based a large portion of your marketing on retargeting ads, this will be a significant change for you. In this episode of Content Callout, Ana Raynes—the owner of B2B agency Simplified Impact—shares the data you’ll have to start leveraging to see continued marketing success—without cookies.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:39] Understanding the death of the cookie</li><li>[4:07] Sorting personas into cohorts</li><li>[7:38] How advertising will change</li><li>[11:45] Navigating the changes in marketing</li><li>[18:31] The resurgence of traditional marketing</li><li>[24:11] Consider hiring a full-time copywriter</li><li>[25:49] The role of AI in advertising</li><li>[33:48] The role of YouTube in marketing strategy</li><li>[36:03] Ana’s top three takeaways</li><li>[39:42] How to connect with Ana Raynes</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://www.simondata.com/" rel="noopener noreferrer" target="_blank">Simon Data (CDP)</a></li><li><a href="https://www.hubspot.com/" rel="noopener noreferrer" target="_blank">Hubspot</a></li><li><a href="https://www.klaviyo.com/" rel="noopener noreferrer" target="_blank">Klaviyio</a></li><li><a href="https://www.canva.com/" rel="noopener noreferrer" target="_blank">Canva</a></li><li><a href="https://www.adobe.io/apis/experiencecloud/analytics.html" rel="noopener noreferrer" target="_blank">Adobe Analytics</a></li><li>BOOK:&nbsp;<a href="https://www.amazon.com/Sapiens-Humankind-Yuval-Noah-Harari/dp/0062316095" rel="noopener noreferrer" target="_blank">Sapiens</a></li><li><a href="https://www.bloomberg.com/news/articles/2021-04-22/how-to-go-viral-on-tiktok-like-megan-thee-stallion-play-the-app-s-game" rel="noopener noreferrer" target="_blank">How TikTok Chooses Which Songs Go Viral</a></li><li>Webinar:&nbsp;<a href="https://go.simondata.com/on-demand-webinar/cookieless-future-partner-dev" rel="noopener noreferrer" target="_blank">Agencies + CDPs: Here's How to Throw a Party without Cookies</a></li></ul><h2>Connect with Ana Raynes</h2><ul><li><a href="https://simplifiedimpact.com/" rel="noopener noreferrer" target="_blank">Simplified Impact</a></li><li>Follow on&nbsp;<a href="https://twitter.com/stylinana?lang=en" rel="noopener noreferrer" target="_blank">Twitter</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/anamariaraynes/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Cookies are everything. It’s how marketers have tracked data. So with the death of third-party cookies, what do marketing agencies do? If you based a large portion of your marketing on retargeting ads, this will be a significant change for you. In this episode of Content Callout, Ana Raynes—the owner of B2B agency Simplified Impact—shares the data you’ll have to start leveraging to see continued marketing success—without cookies. 


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Ana Raynes
Owner of Simplified ImpactConnect on LinkedIn

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