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Episode 69  |  28:59 min

Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69

Episode 69  |  28:59 min  |  11.30.2021

Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69

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This is a podcast episode titled, Conquer Copywriting with Kate Bradley Chernis’s Unique Approach, Ep #69. The summary for this episode is: <p>Kate Bradley Chernis is the CEO and Co-Founder of LatelyAI, a content creation&nbsp;<em>machine</em>. Kate’s former life as a DJ gives her a unique perspective on copywriting. She loves lyrics and believes the way things&nbsp;<em>sound</em>&nbsp;trumps the rules. If it delivers results, who cares about the rules? Her Mantra? “It doesn’t matter what you say; it’s how you say it.” Listen to this episode of Content Callout to bask in her genius.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[3:07] How Kate approaches copywriting&nbsp;</li><li>[7:36] Kate’s process for capturing tone of voice</li><li>[14:20] Can awful conversationalists be great writers?</li><li>[19:12] The concept of “Vomit—then edit”</li><li>[22:08] Kate’s workshop&nbsp;</li><li>[24:24] Focus on finding better verbs</li><li>[27:32] Connect with Kate online</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li><a href="https://shop.nuance.com/store/nuanceus/en_US/Content/pbPage.home?currency=USD&amp;pgmid=4990660600&amp;campaignid=12015718997&amp;adgroupid=114433969325&amp;targetid=kwd-11150821&amp;matchtype=e&amp;device=c&amp;gclid=CjwKCAiA4veMBhAMEiwAU4XRry0Ns1h2brw0mB_9ED_ZIbB_U9_prMd6Adtdyk00QDRM9ihqU4vEaRoCCeIQAvD_BwE&amp;gclsrc=aw.ds&amp;gopda=true" rel="noopener noreferrer" target="_blank">Dragon Naturally Speaking software</a></li><li>Ann Handley’s&nbsp;<a href="https://annhandley.com/newsletter/" rel="noopener noreferrer" target="_blank">Newsletter</a></li><li>JLo’s That Limitless Glow&nbsp;<a href="https://www.sephora.com/product/jlo-beauty-that-limitless-glow-sheet-mask-P467118" rel="noopener noreferrer" target="_blank">Sheet Mask</a></li><li><a href="https://www.npr.org/podcasts/381443486/pri-selected-shorts" rel="noopener noreferrer" target="_blank">NPR’s Selected Shorts</a></li><li><a href="https://en.wikipedia.org/wiki/Steven_Millhauser" rel="noopener noreferrer" target="_blank">Steven Millhauser</a></li><li><a href="https://www.amazon.com/Babysitter-Penguin-Modern-Classics-ebook/dp/B00KXIB7UQ" rel="noopener noreferrer" target="_blank">The Babysitter</a>&nbsp;by Robert Coover</li><li><a href="https://www.amazon.com/Empire-Air-Men-Made-Radio/dp/0060182156" rel="noopener noreferrer" target="_blank">Empire of the Air</a>&nbsp;by Tom Lewis</li></ul><h2>Connect with Kate Bradley Chernis</h2><ul><li><a href="https://www.lately.ai/" rel="noopener noreferrer" target="_blank">LatelyAI</a></li><li>Sign up for Lately’s&nbsp;<a href="https://www.lately.ai/resources/lately-office-hours-signup" rel="noopener noreferrer" target="_blank">Office Hours</a></li><li>Connect with Kate on&nbsp;<a href="https://www.linkedin.com/in/katebradley/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow Kate on&nbsp;<a href="https://twitter.com/LatelyAIKately" rel="noopener noreferrer" target="_blank">Twitter</a></li></ul><h2>Connect With the Content Callout Team</h2><ul><li><a href="https://contentcallout.com/" rel="noopener noreferrer" target="_blank">https://ContentCallout.com</a>&nbsp;</li></ul><p><br></p><p><strong>Subscribe to CONTENT CALLOUT on</strong></p><p><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank"><strong>Apple Podcasts</strong></a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank"><strong>Spotify</strong></a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank"><strong>Google Podcasts</strong></a></p>

Kate Bradley Chernis is the CEO and Co-Founder of LatelyAI, a content creation machine. Kate’s former life as a DJ gives her a unique perspective on copywriting. She loves lyrics and believes the way things sound trumps the rules. If it delivers results, who cares about the rules? Her Mantra? “It doesn’t matter what you say; it’s how you say it.” Listen to this episode of Content Callout to bask in her genius. 

Guest Thumbnail
Kate Bradley Chernis
Co-founder and CEO of LatelyAIConnect on LinkedIn

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