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Episode 2  |  31:12 min

How to Restore the Soul of Business, Ep. #2

Episode 2  |  31:12 min  |  09.01.2020

How to Restore the Soul of Business, Ep. #2

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This is a podcast episode titled, How to Restore the Soul of Business, Ep. #2. The summary for this episode is: <p>What does Rishad Tobaccowala mean when he talks about restoring the soul of business? How does that change things from a marketing perspective? COVID-19 has brought about a radical shift in the world—not just in business. So in this episode of <em>Content Callout,</em> Rishad Tobaccaowala talks about what’s changing in the world of marketing and how marketers must change and adapt as the world does. </p> <p>Rishad Tobaccowala has been in the marketing industry for 40+ years. He ended his formal career as the Chief Growth Officer at Publicist Group. Now, Rishad is an advisor, author, educator, and speaker focused on change, innovation, and re-invention. In this episode, he shares incredible insight from his book, <a href= "https://www.amazon.com/Restoring-Soul-Business-Staying-Human/dp/1400210542" target="_blank" rel="noopener">Restoring the Soul of Business: Staying Human in the Age of Data</a>. Don’t miss it!</p> <h2>You will want to hear this episode if you are interested in...</h2> <ul> <li>[1:43] 3 Actionable tactics + strategies</li> <li>[3:46] Build a competitive product that could destroy you</li> <li>[6:29] How should we change or shape our view?</li> <li>[9:18] The future of marketing is voice, AI, and android</li> <li>[14:00] How does COVID-19 change the future of marketing? </li> <li>[21:02]Creating a human connection between brands and people</li> <li>[27:05] How to navigate change—because it sucks</li> <li>[28:15] Restoring the Soul of Business </li> </ul> <h2>Resources & People Mentioned</h2> <ul> <li>Rishad’s Book: <a href= "https://www.amazon.com/Restoring-Soul-Business-Staying-Human/dp/1400210542" target="_blank" rel="noopener">Restoring the Soul of Business</a></li> </ul> <h2>Connect with Rishad Tobaccowala</h2> <ul> <li>Connect on <a href= "https://www.linkedin.com/in/rishadtobaccowala/" target="_blank" rel="noopener">LinkedIn</a></li> <li>Follow on <a href="https://twitter.com/rishad" target="_blank" rel="noopener">Twitter</a></li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li><a href="https://contentcallout.com" target="_blank" rel= "noopener">https://ContentCallout.com</a></li> </ul> <p><strong>Subscribe to CONTENT CALLOUT on</strong> <strong><br /> </strong><a href= "https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>,</strong> <a href= "https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target= "_blank" rel= "noopener"><strong>Spotify</strong></a><strong>,</strong> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p> <p> </p>

What does Rishad Tobaccowala mean when he talks about restoring the soul of business? How does that change things from a marketing perspective? COVID-19 has brought about a radical shift in the world—not just in business. So in this episode of Content Callout, Rishad Tobaccaowala talks about what’s changing in the world of marketing and how marketers must change and adapt as the world does. 

Rishad Tobaccowala has been in the marketing industry for 40+ years. He ended his formal career as the Chief Growth Officer at Publicist Group. Now, Rishad is an advisor, author, educator, and speaker focused on change, innovation, and re-invention. In this episode, he shares incredible insight from his book, Restoring the Soul of Business: Staying Human in the Age of Data. Don’t miss it!

You will want to hear this episode if you are interested in...

  • [1:43] 3 Actionable tactics + strategies
  • [3:46] Build a competitive product that could destroy you
  • [6:29] How should we change or shape our view?
  • [9:18] The future of marketing is voice, AI, and android
  • [14:00] How does COVID-19 change the future of marketing? 
  • [21:02]Creating a human connection between brands and people
  • [27:05] How to navigate change—because it sucks
  • [28:15] Restoring the Soul of Business 

Resources & People Mentioned

Connect with Rishad Tobaccowala

Connect With the Content Callout Team

Subscribe to CONTENT CALLOUT on
Apple Podcasts, Spotify, Google Podcasts

 

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