This is a podcast episode titled, Embracing Data-Driven Marketing, Ep. #3. The summary for this episode is: <p>Do you understand the importance of data-driven marketing? Do you have a surefire way to track leads to see where they originated? Do you know how to motivate your team with OKRs? Andrea Kayal—the Chief Marketing Officer at Electric—joins this episode of Content Callout to share her marketing tactics. On top of all of the marketing genius that she shares, Andrea also lays out how she uses the concept of Radical Candor to bring out the best in her team. Don’t miss this tactical episode! </p> <h2>You will want to hear this episode if you are interested in...</h2> <ul> <li>[2:21] Bizible: A technology Andrea can’t live without</li> <li>[4:44] Tracking marketing leads: both fascinating and difficult</li> <li>[6:26] Why do you need to know where your leads originated?</li> <li>[8:47] WHY Electric is exploding in the IT space </li> <li>[11:28] Measure marketing and sales forecasts separately</li> <li>[12:34] Why testing is SO important in marketing</li> <li>[14:10] The importance of ‘Objectives and Key Results’ (OKRs)</li> <li>[17:15] Why Andrea embraces the ‘Radical Candor’ philosophy</li> <li>[19:46] How to deal with Wallflowers and challengers</li> <li>[21:14] Create goals with Radical Candor as the backstop</li> <li>[22:38] How to connect with Andrea Kayal</li> </ul> <h2>Resources & People Mentioned</h2> <ul> <li><a href="https://www.electric.ai/" target="_blank" rel= "noopener">Electric</a></li> <li><a href="https://www.bizible.com/" target="_blank" rel= "noopener">Bizible</a></li> <li>BOOK: <a href= "https://www.amazon.com/Radical-Candor-Kim-Scott/dp/B01KTIEFEE" target="_blank" rel="noopener">Radical Candor</a></li> </ul> <h2>Connect with Andrea Kayal</h2> <ul> <li>Andrea(at)Electric.ai</li> <li>Connect on <a href="https://www.linkedin.com/in/andreakayal/" target="_blank" rel="noopener">LinkedIn</a></li> <li>Follow on <a href="https://twitter.com/andreamkayal" target= "_blank" rel="noopener">Twitter</a></li> </ul> <h2>Connect With the Content Callout Team</h2> <ul> <li><a href="https://contentcallout.com" target="_blank" rel= "noopener">https://ContentCallout.com</a></li> </ul> <p><strong>Subscribe to CONTENT CALLOUT on</strong> <strong><br /> </strong><a href= "https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&ct=podnews_podcast" target="_blank" rel="noopener"><strong>Apple Podcasts</strong></a><strong>,</strong> <a href= "https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" target= "_blank" rel= "noopener"><strong>Spotify</strong></a><strong>,</strong> <a href= "https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" target="_blank" rel="noopener"><strong>Google Podcasts</strong></a></p> <p> </p>