Master Email Campaigns with Kelsey Johnson’s 3 Simple Tips, Ep #81

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This is a podcast episode titled, Master Email Campaigns with Kelsey Johnson’s 3 Simple Tips, Ep #81. The summary for this episode is: <p>How do you make your email campaigns successful? How do you get your list to&nbsp;<em>open</em>&nbsp;your emails? Is there some secret strategy you need to embrace? Kelsey Johnson—the Product Marketing Manager at AWeber— helps entrepreneurs make more sales in less time through automation, effective subject lines, and email copy. In this episode of The Content Callout, Kelsey shares three things you can implement immediately to create email campaigns that perform.&nbsp;</p><h2>Outline of This Episode</h2><ul><li>[1:00] Learn more about Kelsey Johnson</li><li>[2:25] Kelsey’s rapid-fire tips for marketers</li><li>[5:46] Tip #1: Simplify your language—write fewer words</li><li>[12:13] Tip #2: A conversation on social proof&nbsp;</li><li>[16:48] Tip #3: AB test your copy</li><li>[22:47] Successful email campaigns in B2B</li><li>[30:05] What makes email campaigns effective?</li><li>[33:30] How to properly structure a welcome email</li><li>[35:05] Automated functions you should use</li><li>[38:00] How to overcome writer’s block</li><li>[39:25] Where to connect with Kelsey Johnson</li></ul><h2>Resources &amp; People Mentioned</h2><ul><li>Subscribe to Kelsey’s&nbsp;<a href="https://www.aweber.com/aweber-email-marketing-newsletter.htm" rel="noopener noreferrer" target="_blank">email marketing newsletter</a></li></ul><h2>Connect with Kelsey Johnson</h2><ul><li><a href="https://www.aweber.com/" rel="noopener noreferrer" target="_blank">AWeber</a></li><li>Connect on&nbsp;<a href="https://www.linkedin.com/in/kelseylinnea/" rel="noopener noreferrer" target="_blank">LinkedIn</a></li><li>Follow on&nbsp;<a href="https://twitter.com/kelseycolorado" rel="noopener noreferrer" target="_blank">Twitter</a></li><li><a href="https://blog.aweber.com/" rel="noopener noreferrer" target="_blank">The AWeber Blog</a></li></ul><h2>Connect with The Content Callout</h2><ul><li><a href="https://www.contentcallout.com/" rel="noopener noreferrer" target="_blank">https://www.contentcallout.com/</a></li></ul><p><br></p><p><strong>Subscribe to The Content Callout on</strong></p><ul><li><a href="https://podcasts.apple.com/us/podcast/feed/id1526894022?at=11lo6V&amp;ct=podnews_podcast" rel="noopener noreferrer" target="_blank">Apple Podcasts</a><strong>,&nbsp;</strong><a href="https://open.spotify.com/show/6FvpvEaCsZhiJTt1zcL0s5" rel="noopener noreferrer" target="_blank">Spotify</a><strong>,&nbsp;</strong><a href="https://podcasts.google.com/?feed=aHR0cHM6Ly9jb250ZW50Y2FsbG91dC5saWJzeW4uY29tL3Jzcw==" rel="noopener noreferrer" target="_blank">Google Podcasts</a></li></ul><p><br></p>

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How do you make your email campaigns successful? How do you get your list to open your emails? Is there some secret strategy you need to embrace? Kelsey Johnson—the Product Marketing Manager at AWeber— helps entrepreneurs make more sales in less time through automation, effective subject lines, and email copy. In this episode of The Content Callout, Kelsey shares three things you can implement immediately to create email campaigns that perform.